Client Profile

DuPont is a global science and innovation company based in Wilmington, Delaware, with a history that goes back to 1802. The company creates materials and solutions people rely on every day — from water purification and healthcare packaging to automotive, construction, and aerospace — through well-known brands like Tyvek® and FilmTec™. With over 1.1 million LinkedIn followers and thousands of employees worldwide, DuPont works hard to keep their community updated on their latest news, innovations, and awards.

Problem

DuPont shares updates on LinkedIn all the time, but visitors to their website could easily miss these posts if they never clicked over to LinkedIn. Manually copying every post to the newsroom page would take too much time and effort for a busy communications team. They needed a simple way to show their latest LinkedIn posts right on their News & Media Center page, so the page always looks fresh and up to date without extra work.

Solution

DuPont found the answer in SociableKIT’s LinkedIn feed widget. In just a few minutes, they embedded the widget on their News & Media Center page, right under a “Connect with us on LinkedIn” section. Now, every new post they publish on LinkedIn shows up on their website automatically, with no coding or manual updates needed.

Results

With the widget in place, DuPont’s newsroom always displays their freshest LinkedIn content, giving visitors more reasons to stay on the page and explore. The communications team saves hours every month because they no longer need to update the page by hand. Best of all, more website visitors discover DuPont’s LinkedIn page, which helps grow their followers and engagement.

Conclusion

DuPont needed an easy way to keep their newsroom fresh, and SociableKIT delivered exactly that. The LinkedIn feed widget turned a time-consuming task into something that happens automatically, every single day. It’s proof that even a global company can solve a big content problem with one simple tool.

Take the next Step with SociableKIT

Want the same results for your website? Ready to showcase your brand? Create your free widget today with SociableKIT and start embedding dynamic social feeds across your website in minutes.

Create a LinkedIn feed widget