In a recent survey, 86% of the respondents confirmed reading online reviews before completing a purchase. In another study, 19% of shoppers abandoned their carts because they couldn’t trust the sites with their credit card information.

The statistics show how online reviews can impact your bottom line.

But how can you add Google Reviews to your website?

This article provides a step-by-step guide for embedding Google reviews on a Squarespace site.

TL;DR – How to Add Google Reviews to a Squarespace Website        

Adding Google reviews to your website is the easiest way to build credibility around your products.

Create a SociableKIT Google Reviews widget and embed real customer feedback on your Squarespace site.

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Method 1: Use a Website Widget

To quickly embed Google Reviews to your Squarespace website, follow the steps below.

  1. Create your Google Reviews widget here.
  2. Customize your Google Reviews widget.
  3. Copy the Google Reviews widget embed code.
  4. Login to your Squarespace website admin panel and create or edit a page.
  5. Paste the embed code where you want the Google Reviews widget to appear.
  6. Save and view your page. Done!

That’s easy! Embedding Google Reviews widget on your Squarespace website will take only 2 minutes. If you need a more detailed guide, scroll down to follow our complete guide or watch our video guide.

Looking to purchase our premium features? Please check the details on our pricing page here.

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Method 2: Use the Embed or Link Option

To add Google reviews to your website using Google’s embed option, follow the steps below.

  1. Go to google.com/maps/
  2. Search your Google business profile.
  3. Click the “Reviews” tab.
  4. Choose a review and click the 3 dots on the upper left.
  5. Click the “Share review” option.
  6. On the popup, click the “Embed…” tab.
  7. Click “Copy HTML”.
  8. Login to your website admin panel.
  9. Create or update a page where you want to put your Google reviews.
  10. Paste the HTML code you copied earlier.
  11. It will show the Google map with your company name, review count, and link to your reviews.
  12. Save your page. Done!

To add Google reviews to your website using Google’s link option, follow the steps below.

  1. Go to google.com/maps/
  2. Search your Google business profile.
  3. Click the “Reviews” tab.
  4. Choose a review, screenshot, and save the image.
  5. On the same review, click the 3 dots on the upper left.
  6. Click the “Share review” option.
  7. On the popup, click the “Send a link” tab.
  8. Click “Copy Link”.
  9. Login to your website admin panel.
  10. Create or update a page where you want to put your Google reviews.
  11. Upload the image you saved earlier.
  12. Highlight the uploaded image and insert a link.
  13. Paste the link you copied earlier.
  14. It will show the screenshot of your reviews with link to the actual review on Google.
  15. Save your page. Done!

You may choose method 1 or method 2, it depends on your needs. However, if you choose method 1, you can follow our complete guide below.

Top view of a person working on a laptop with a separate keyboard.

Who Benefits Most from Embedded Google Reviews?

Businesses and site visitors stand to benefit from Google Reviews embedding.

Let’s discuss how each group benefits below:

Companies/Brands/Businesses

E-Commerce stores can embed Google reviews to establish their products and brands as credible and trustworthy.

Embedding your Google reviews lets site visitors, especially potential leads, see real testimonials from clients who have interacted with your business.

Adding reviews to your Squarespace website also encourages visitors to engage with your content, reducing your site’s bounce rate.

Potential Customers

Google reviews embedding improves your visitors’ user experience when browsing your website.

For instance, they can read genuine customer feedback on your website, reducing the time spent researching your products.

Site visitors can also use the embedded Google reviews to learn more about the listed products. Shoppers can use the reviews to gauge product quality and the expected customer service.

Friends looking excitedly at a smartphone screen.

4 Benefits of Embedding Google Reviews   

Adding your Google reviews to your Squarespace website offers monetary and non-monetary incentives for your business.

Below are the expected gains of Google reviews embedding:

  1. Credibility and transparency: Embedding Google reviews on your Squarespace website is a sign of confidence in the quality of your products and services. The reviews offer social proof for your brand, encouraging potential leads to trust your business.
  2. Visitor engagement: Google reviews are an effective attention grabber that stimulates visitors to spend time on your website. Visitors who interact with your Google reviews will likely resonate with your value proposition, which could lead to sales.
  3. Conversion rates: Many customers rely on online reviews to make purchase decisions. The embedded Google reviews show that past customers endorse your product(s), encouraging shoppers to buy from you.
  4. Customer review culture: Embedding your site’s Google reviews encourages other customers to submit their feedback. This results in a regular stream of fresh testimonials to showcase on your website, further solidifying your brand’s credibility.
Hands on a laptop keyboard searching Google, with a smartphone resting on the desk.

Can Google Reviews Be Embedded for Free on Squarespace?

Yes. You can embed Google reviews on a Squarespace website using the website widget or link options for free.

Sometimes, site owners prioritize the embed link option because they assume they must pay a premium fee to access website widgets. It is not the case!

Our platform – SociableKIT – lets users create a Google Reviews add-on for free for life. For 100% transparency, users who choose our free plan must not provide their credit card details or other payment methods.

Create a SociableKIT Google Reviews widget and showcase real customer testimonials on your Squarespace website.

Hands typing on a laptop, with a glass of drink on the side table.

How to Embed Google Reviews on Your Squarespace Website for Free

Follow our complete guide below to embed Google Reviews on your Squarespace website for free. The guide is divided into two parts to make it easier to follow.

Create and customize your Google Reviews widget

The first part is creating your Google Reviews widget using the SociableKIT dashboard. Customize the look and feel to match your brand. Follow the steps below.

1. Sign up FREE or login to SociableKIT. You can login here if you already have an account. Once you sign up, you will start your 7-day premium trial. After 7 days, you can activate the free plan if you don’t need our premium features.

SociableKit Login Page

2. Select “Google Reviews” on the dropdown. SociableKIT offers several social media feeds widgets. You might need to search it using the highlighted area below. Once found, you can then select it.

A screenshot of a dropdown menu.

Search and select your Google place or enter your Google place ID in the box.

3. Customize your feed. Click the “NEXT” button to show the customization options of your social feed. You can change the layout, colors, font, and more to match your brand. Click the Save changes button.

A screenshot of how to customize your feed.

4. Copy the embed code. Click the “Embed on website” button on the upper right corner. Select your website builder. On the popup, copy the JavaScript embed code.

https://www.sociablekit.com/tutorials//resources/images/sociablekit-embed-on-website.jpg

5. Paste the embed code and save your Squarespace website page. Please follow the second part below to add Google Reviews widget to your Squarespace website.

Add Google Reviews widget to your Squarespace website

The second part is adding your Google Reviews widget to your Squarespace website. After you customize your Google Reviews widget and copied the embed code, it is time to add it to your Squarespace website. Follow the steps below.

1. Copy your free Google Reviews widget embed code. Make sure you followed the first part above. It detailed how to you can create and customize your widget to get your free embed code.

2. Login to Squarespace. You must have a “Business” account in Squarespace to use the widget. The “code block” needed cannot be found if you only have a “Personal” account.

Squarespace login page

3. Create a new blank page or edit your existing page. Identify which page you want the widget to appear. You can create a new page on Squarespace, or you can edit your existing page where you want the widget to appear.

A screenshot of Squarespace dashboard.

4. Add a Code Block. On your Squarespace page, click the ‘Edit’ button. Find the ‘Code’ block and click it.

A screenshot showing how to add a code.

5. Paste the embed code from SociableKIT. On the ‘Content’ of the ‘Code’ block, paste the JavaScript embed code you have copied from your widget.

A screenshot on how to paste the embed code from SociableKIT.

6. Save the changes on the ‘Code block’. After pasting your widget’s embed code. Click the ‘Save’ button on the left part of the page.

A screenshot showing the save option.

7. View your page. Refresh your Squarespace page and check your SociableKIT widget. Done!

A screenshot of a page.

Video Guide: Add Google Reviews on Your Squarespace Site for Free

Watch our YouTube video below to learn how to embed Google Reviews on your Squarespace website for free.

Live Demo: SociableKIT’s Google Reviews Widget 

Below, you can see a live demo of our Google Reviews widget. You can click on different
layouts such as Masonry layout, Grid, and Carousel if available.

Why SociableKIT is the Best Choice for Embedding

At SociableKIT, we offer a Google reviews widget to embed customer feedback on your Squarespace site.

Below are key reasons to use our Google reviews widget:

Embed Google Reviews on Your Squarespace Website in 2 Minutes

Quickly upgrade your website by embedding Google Reviews on Squarespace website in 2 minutes.Sign up to SociableKIT now!

Frequently Asked Questions (FAQs)

Below are answers to the top questions about Google reviews embedding.

Can I Embed Reviews from Multiple Google My Business Locations onto One Squarespace Page?

Yes. You can embed reviews from multiple Google My Business Locations onto one web page.

However, this might affect your site’s performance as you need a separate embed code for each location.

Can I Moderate or Filter Which Google Reviews Are Displayed on My Squarespace Site?

Yes. You can control which Google reviews appear on your Squarespace site.

This feature helps you curate the reviews to suit the target audience or match specific products.

Can I Customize the Appearance of Google Reviews on My Squarespace Website?

Yes. Our SociableKIT Google review widget lets you edit the add-on to match your Squarespace site.

For instance, you can specify the widget’s color, action buttons, and display layout.

Are There Any Restrictions on the Number of Google Reviews I Can Display on Squarespace?

No. There is no limit on the number of Google reviews you can embed on a Squarespace site.

Our widgets allow you to export as many Google reviews as you want to showcase on a Squarespace web page.

Conclusion

Google reviews embedding allows you to engage your site visitors and position your brand as trustworthy.

Thousands of users, including website owners, digital marketers, and e-commerce stores, use our widgets to add Google reviews to their Squarespace sites.

Create a SociableKIT widget and embed your most convincing Google reviews on your Squarespace site!

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