Free Instagram feed widget for your WooCommerce website

Definition and history

An Instagram Feed is a collection of posts shared on an Instagram profile. You can find this feed by logging into your Instagram account, visiting your profile, or someone else’s profile, and scrolling down. It displays all the photos and videos posted by the account over time.

Instagram can be an excellent tool for showcasing products online, especially for business owners. With Instagram, you can strategically post images of your business or product that pique your audience's interest. You can also organize the photos so that if someone visits your profile, the images align perfectly in a grid layout.

With the help of Instagram feed, you can boost your website in many different ways. It can smoothly curate your content from Instagram to your website to boost your website's visual appeal and engagement. If an interested customer clicked your Instagram feed, they can also be redirected to your Instagram account which they'll be able to see your other products.

Reason to embed Instagram feed on your WooCommerce

Embedding your Instagram feed on your website is a smart way to bring your social media content directly to your visitors. It’s an easy way to keep your site fresh and engaging while showcasing your brand’s personality. In this section, we’ll explore the top reasons why adding your Instagram feed can benefit your business, your customers, and your website.

For Your Business:

• Boost Brand Visibility. Displaying your Instagram feed on your website increases exposure, attracting more eyes to your content. This expanded reach can lead to higher brand awareness and engagement.
• Strengthen Social Proof. Showcasing real-time posts from your Instagram feed builds trust and credibility with potential customers. People tend to trust brands that are active and engaged on social media.
• Drive Sales. By highlighting your products in action through Instagram photos, you create a direct link between inspiration and purchase. This visual showcase can lead to increased conversions.

For Your Customers:

• Access Authentic Content. Your Instagram feed offers customers a window into your brand's lifestyle and values. This authenticity helps them connect with your brand on a more personal level.
• Stay Updated. Customers can easily see your latest updates, promotions, and new products directly on your website. This keeps them informed and engaged without needing to leave your site.
• Enhanced User Experience. By integrating your Instagram feed, customers can enjoy a more visually appealing and dynamic browsing experience. It adds vibrancy to your site and keeps them exploring longer.

For Your Website:

• Keep Content Fresh. An embedded Instagram feed automatically updates your latest posts, ensuring your website always looks current and lively. This dynamic content makes your site more attractive to visitors.
• Improve SEO. Fresh and engaging content like an Instagram feed can help improve your website's search engine ranking. This increased visibility can drive more organic traffic to your site.
• Increase Time on Site. A captivating Instagram feed encourages visitors to spend more time exploring your content. The longer they stay, the higher the chances of them taking action, like making a purchase or signing up.

Statistics

Here are some powerful statistics that show why embedding an Instagram feed on your website is a good idea. It will significantly boost your online presence and engagement.

Instagram Users Spend 30 Minutes Daily.

On average, Instagram users spend about 30 minutes daily on the platform. This means your audience is already highly engaged with Instagram content. By embedding your feed on your website, you can capture and retain their attention even longer. Source

Instagram’s Engagement Rate is 4x Higher Than Facebook’s.

Instagram boasts an engagement rate of 1.6% per post, compared to Facebook's 0.4%. Higher engagement means more interaction and potential conversions for your business. If you use our Instagram feed widget, you can leverage this engagement directly on your website. Source

83% of Users Discover New Products on Instagram.

A staggering 83% of Instagram users discover new products and services on the platform. Embedding your Instagram feed on your site can drive product discovery and increase your sales. Use our widget to seamlessly integrate this discovery tool. Source

Visual Content Increases User Retention by 80%.

Visual content, like Instagram photos and videos, can increase user retention on your site by up to 80%. Keeping visitors engaged with fresh visual content can boost your website’s performance. Our widget makes it easy to keep your content dynamic and appealing. Source

Instagram Videos Get 2x Engagement.

Instagram videos receive twice the engagement of other post types. If you integrate these videos on your website, you can enhance user interaction and interest. Use our widget to quickly embed engaging video content. Source

Instagram has over 2 billion users as of October 2024.

This is important because it shows that Instagram is a popular platform with a massive audience. Embedding an Instagram feed on your website can help you reach a large number of potential viewers. Source: Search Engine Journal

44% of Instagram users use the app weekly for shopping purposes.

This is crucial if you are running an e-commerce site or promoting products. Embedding an Instagram feed can showcase your products and potentially increase sales by reaching shoppers directly on your site. Source: Omnicore Agency

More than 500 million people can be reached with ads on Instagram Stories every day.

This highlights the widespread use and popularity of Instagram Stories. Embedding your Instagram feed, including Stories, can enhance your site's appeal and engagement. Source: Hootsuite Blog

Instagram Reels have the highest engagement rates among all content types on the platform.

Instagram Reels are very popular. They get more likes and comments than other posts. Putting Reels on your website can make people stay longer and interact more. Source: Sprout Social

The platform has a nearly even gender split with 50.6% male and 49.4% female users globally.

Instagram users are about half men and half women. This means Instagram content can appeal to many people. Adding Instagram posts to your website can make it interesting for different groups. Source: DataReportal

Embedding your Instagram feed on your website is a smart move. It will increase engagement and drive sales. Take advantage of these powerful statistics. integrate your Instagram feed widget today.

Instagram feed on WooCommerce Examples

Sugar Bowl's Instagram Profile on their website

Sugar Bowl is one of the oldest ski resorts in California. It has a rich history and connections to Austrian ski culture, Hollywood, and Walt Disney. Sugar Bowl uses our Instagram feed widget to showcase stunning ski conditions and events. It provides real-time updates to attract winter sports enthusiasts. This helps them engage with their community. It is good to highlight the unique, authentic experience they offer.

An alternative way to embed Instagram feed

To embed Instagram content using Instagram's embed option, follow the steps below.

1. Go to your target Instagram profile. For example:
2. Choose a post from that profile, and in the upper right corner, click the three dots.
3. On the popup, click the Embed option.
4. Copy the code by clicking the "Copy embed code" button.
5. Login to your website's admin panel.
6. Create or edit a page where you want to embed the Instagram content.
7. Paste the Instagram embed code.

You may choose method 1 or method 2, it depends on your needs. But in case you choose method 1, you can follow our complete guide below.