About 89% of consumers said reviews on local businesses would impact their decisions to use their services. When buyers look up businesses, the search includes checking online reviews to establish credibility.
As such, you must collect Google reviews to ensure your brand is visible online. Sharing a review link is the easiest way for your customers to share their testimonials.
This article covers the most essential information about Google Reviews links, including how to showcase your best feedback on your site.
Need a quick way to gather Google reviews? Embed your Google reviews on your site to encourage visitors to submit their testimonials.
Create a SociableKIT widget and showcase the best reviews on your site.
What is a Google Reviews Link?
A Google reviews link is a URL you can share with customers to enable them to submit feedback. It links directly to your Google Business Profile (GBP), so customers need not search for your business online to submit their reviews.
Sharing a Google reviews link has become the preferred way to collect customer testimonials for the following reasons:
- Convenience: It provides a direct URL to your GBP, encouraging customers to submit feedback promptly.
- Increased accuracy: Reduces instances of customers reviewing the wrong business, especially for franchises with separate GBPs or companies with relatively similar names.
- Increased reviews: Making the review process convenient and straightforward entices more customers to provide testimonials, growing your review count.
How to Get a Link for Google Reviews
There are two ways to find your Google reviews link. Let’s discuss them below:
1. Via Google Business Profile
Follow these steps to get your Google reviews links from your GBP:
- Log in to your GBP (formerly Google My Business)
- Click the Customers option
- Open the Read Reviews section and click on Get More Reviews
- You should see the review link, which you can copy and share with customers
2. Using Place ID Finder
This method suits businesses with several locations, as you can get a link for a specific branch. Below is how to find your Google review link:
- Go to Google’s Place ID Finder on the Google Maps platform.
- Type your business name in the search bar.
- Copy the provided Place ID. Example: ChIJ_0T_mCp_bIcRapy1NbQ7WEk.
- Add the ID at the end of the following link: https://search.google.com/local/writereview?placeid=.
Combining the two parts generates a Google review link as below: https://search.google.com/local/writereview?placeid=ChIJ_0T_mCp_bIcRapy1NbQ7WEk.
How to Link Google Reviews to Website
Integrating Google reviews into your website has multiple benefits, including providing dynamic content for your site, enhancing visitor engagement, and encouraging customers to submit feedback.
There are two methods for embedding Google reviews on your website: link and widget options. The link option is quite complicated and could result in a defective embed.
We recommend using the SociableKIT widget option to simplify the process and enjoy superior customization options.
Here’s how to link Google reviews on your website using our SociableKIT widget:
- Create your Google reviews widget.
- Provide your data source (Google reviews link).
- Customize your widget to fit your website or brand themes.
When ready, click on EMBED ON WEBSITE. There will be an option to specify the web builder you’re using.
The site builder you pick will trigger the Google Reviews embed code generator to produce an embed script that you can paste on your website.
How to Link Google Reviews to Wix Website
Below is a step-by-step guide on how to embed Google reviews on a Wix website:
- Log in to your Wix account and select the website you want to modify.
- Under the Main Pages section, choose the web page where you want to embed the reviews.
- Alternatively, click the + button to add a new page.
- On the left of the new window, click the + button to open the menu, select Embed Code, and then Embed a Site.
- Click Enter Website Address and paste the embed script you copied from the code generator, then click Apply.
- Finally, click Publish on the top right corner, and then View Site to see how the reviews appear.
How to Link Google Reviews to WordPress Website
Here’s a simple guide on how to embed Google reviews on WordPress:
- Log in to WordPress
- Scroll to the Pages section and select the page where you want to embed the reviews.
- Click the + button on the opened page and select Custom HTML.
- Paste the embed script and click Preview to see how the reviews appear on the web page.
- Finally, click the Publish button to make the changes permanent.
Ready to link your Google reviews to your site? Use our free Google reviews widget to highlight the best customer testimonials on your web pages.
How to Share Google Reviews Link
The best way to gather Google reviews is by sharing the review link with customers.
Below are convenient ways to share the link:
- Send an email: Surveys show that follow-up emails account for about 80% of online reviews. Craft a concise email requesting customers to submit feedback and include the review link for convenience.
- Use SMS: Send personalized messages to your customers to thank them for choosing your business and ask them to send testimonials using the provided review link.
- Generate a QR code: Convert your review link to a QR code and share it through in-store digital signage or print it on your sales receipts.
How to Get More Google Reviews for Your Business
Let’s outline eight practical ways to gather more Google reviews:
1. Link Your Google Reviews to Your Website
Adding your Google reviews to your site helps create a culture of customer feedback.
Visitors who engage with the testimonials to learn about your brand or offerings will likely share their experience with your products or services, growing your review count.
Create a SociableKIT Google reviews widget to embed the feedback. You don’t need to have coding skills to set up and customize the add-on.
2. Have a Complete Google Business Profile
Keep your GBP up-to-date and relevant to your market niche to make it easy to find and encourage customer interaction.
For example, ensure the provided information, including the address, service category, and working hours, is accurate.
3. Share Your Review Link via SMS and Email
Emails have an 88% open rate, while 90% of users respond to text messages within 30 minutes, making these channels effective for gathering testimonials.
As such, send personalized emails and texts requesting satisfied customers to review your business.
4. Send Feedback Survey Forms
Use feedback surveys to gain customer insight and gather Google reviews. Encourage customers to share positive experiences and concerns about your products.
Where possible, address customer complaints or commit to address the issues. Finally, share the review link and ask satisfied customers to submit testimonials.
5. Offer Incentives
Incentives entice customers to submit feedback while also facilitating engagement. Organize giveaways for 2-3 randomly chosen buyers who review your business.
However, ensure the offer is open to all customers regardless of the submitted feedback to keep the reviews authentic.
6. Keep Your Customers Happy
About two in three customers are willing to give their testimonial for a positive experience, compared to four in 10 for a negative one.
As such, meeting your customers’ needs is the best way to keep a regular stream of positive reviews. Approach satisfied customers in person after delivering a service or send follow-up emails or SMS a few days or weeks later.
7. Leverage In-Store Signage and Posters
In-store signage provides a subtle way to remind customers to review your business. Display a QR code of your Google review link and include a call to action encouraging customers to submit feedback.
You can also include the QR code in pamphlets and posters for maximum reach.
8. Ask for Google Reviews on Your Socials
There are two ways to collect Google reviews through social media.
First, you can publish a social media post requesting users to give feedback and include your Google reviews link.
Alternatively, you can include the review link in your bio, making it visible to users who visit your profile.
Frequently Asked Questions (FAQs)
This section addresses the most commonly asked questions about Google Reviews links.
Is it Possible to Link Google Reviews to the Facebook Page?
Yes. It is possible to share your Google reviews on your Facebook business page. Here’s a step-by-step guide:
- Go to your GBP and find the specific review post.
- Within the review, you’ll see an option to share.
- Copy the link and paste it on your Facebook business page.
Which is the Best Google Reviews Link Generator?
GBP is the best Reviews link generator as the URL comes from Google.
Using GBP also mitigates dead links, which can inconvenience customers looking to submit their testimonials.
Can I Customize My Google Reviews Link?
Yes. You can customize your Google reviews link as follows:
- Visit your preferred URL shortening site (Bitly, Short.io, Rebrandly, or TinyURL).
- Paste the review link into the custom URL generator.
- Customize the URL (you can edit the link to include your business name).
- Prompt the site to generate the personalized URL.
- Copy and share the custom URL with customers.
Conclusion
Sharing a Google reviews link makes it convenient for customers to give feedback about your business or products. You can share the URL via text and email or convert it into a QR code that customers can scan to access your GBP.
As you gather reviews, we recommend embedding them on your web pages so even your site visitors can view the testimonials.
Use our SociableKIT widget to embed your Google reviews and customize the feed to match your site. Our add-on also allows you to include a call-to-action button encouraging visitors to leave their reviews.
Thousands of small businesses have grown their Google reviews using our Google reviews widget. Create a SociableKIT Google Reviews widget and display your testimonials on your web pages.
