Facebook is the most popular social media platform, with over 3 billion active monthly users.
Its popularity makes it an effective digital marketing tool. Specifically, companies can utilize Facebook business pages to grow their online brand reach.
However, businesses must actively look for ways to grow their following to enjoy success on Facebook.
In this article, we provide an in-depth guide on how to get more followers on Facebook business page.
TL;DR – How to Increase Followers on Your Facebook Business Page
This article explores effective strategies to get more followers on your Facebook business page.
However, if you’re in a hurry, here’s a sneak peek:
- Promote your page across platforms
- Optimize your Facebook Business Page
- Create engaging content
- Use Facebook insights for content optimization
- Engage and interact with your audience
- Create targeted Facebook ad campaigns
- Utilize Facebook Live and stories for real-time engagement
- Engage with other pages and groups
- Collaborate with influencers and brands in your niche
- Keep up with trends and update your strategy accordingly
Keep reading to learn how to grab your target clients’ attention and convince them to follow your Facebook business page.
Looking to grow your Facebook business page following in a short time?
Use our SociableKIT widget to showcase your Facebook business page on your site. Our no-code add-on will generate the embed script for you so you can paste it on your web pages where you want it to appear.
Create a SociableKIT widget and display your Facebook business page posts and activities to attract more followers.
Who Benefits the Most From a Facebook Business Page?
Most businesses stand to gain from having a vibrant Facebook business page.
Below is a list of users who would benefit the most from it:
1. Website Owners
Site owners struggling with high bounce rates can leverage their social media accounts to boost customer engagement. This includes Facebook.
The easiest way is to embed your Facebook page so your social media feed appears on your site. With embedding, visitors will likely stay longer on your website as they interact with your social media posts.
Site visitors might also resonate with your content and follow your Facebook business page, which is a win-win situation.
2. Digital Marketers
Digital marketers can use Facebook business pages for product promotion campaigns. For example, they could organize contests and giveaways to build buzz around product launches.
They could also use Facebook to source user-generated content. Enhance website engagement with SociableKIT by embedding user-generated content on your website.
3. Small Businesses
Small business owners can leverage Facebook pages to enhance their online brand presence.
They could use the platform to share their brand stories or have real-time interactions with their target audience to boost engagement. They could also embed their Facebook feeds on their web pages to increase visitor engagement.
4. E-Commerce Stores
Online stores can utilize Facebook business pages for lead generation.
A common practice is posting sale offers on a Facebook page with links leading to an e-commerce site.
However, e-commerce stores should also consider embedding their Facebook business pages on their sites to showcase user-generated content. This creates social proof around the products, which helps with lead generation.
How to Get More Followers on Your Facebook Business Page
Now that you know how brands could benefit from running vibrant Facebook business pages, the next question would be how to get more followers.
Let’s discuss 10 practical ways to grow your Facebook business page.
1. Promote Your Page Across Platforms
Use your existing social network to grow your Facebook business page. For example, you can promote the page on other social media platforms like Instagram, LinkedIn and X (formerly Twitter).
Also, consider embedding your Facebook posts on your website. Integrating your social media profiles with your website creates a synergistic relationship as the platforms benefit from each other.
Embedding lets you direct your site’s organic traffic to your Facebook business page. On the other hand, adding a Facebook feed to your website boosts visitor engagement.
Looking to promote a Facebook business page on your website?
Use our SociableKIT widget to display the page posts on your site. Our add-on lets visitors interact with your business page posts, including zooming photos and playing videos.
Create a SociableKIT widget and embed Facebook feeds on your web pages.
2. Optimize Your Facebook Business Page
There are several ways to optimize your Facebook business page for enhanced visibility and online reach:
- Craft a compelling profile with an SEO-friendly name and page description.
- Utilize Facebook features like reviews and recommendations to build credibility.
- Align your Facebook page with your brand identity.
3. Create Engaging Content
Post high-quality content that resonates with your target audience.
For instance, creating a post about industry insights can establish your brand as a thought leader in your sector.
Also, leverage different content formats and styles to capture your audience’s attention.
Popular content formats include:
- Infographics
- Videos
- Polls
- Carousels — combining two or more content formats
4. Use Facebook Insights for Content Optimization
Monitor how your Facebook posts perform and curate your content to match your audience’s interests.
Suppose you notice that videos receive more likes and shares than infographics; explore ways to convert infographics into videos to boost engagement.
Here’s a simple guide on how to check your Facebook insights:
- Log in to your Meta Business Suite dashboard.
- Go to the Insights section and select the Content tab.
- Use the filter option to display results on ‘Ads and posts.’
5. Engage and Interact with Your Audience
Consumers overwhelmingly like one-on-one interactions with the brands they love.
For example, engaging your followers and audience by replying to their comments makes them feel recognized, which adds to their brand loyalty. You can also utilize content formats like polls to boost engagement.
Lastly, incorporate marketing campaigns like hashtag competitions and giveaways to encourage user-generated content and attract new followers to your business page. Embed the Facebook hashtag feed on your web pages to attract more attention to your business page.
6. Create Targeted Facebook Ad Campaigns
Facebook has an estimated ad reach of 2.24 billion views, about two-thirds of the platform’s monthly active users. As such, you can utilize Facebook ads to boost your brand’s online presence and get more visitors.
But first, define your ideal customer profile and build a focused sales funnel to help you tailor your ads to your audience.
Next, use strategies like interest-targeting and audience lookalikes to craft Facebook ads that appeal to users who share interests with your current followers.
7. Utilize Facebook Live and Stories for Real-Time Engagement
Facebook live events help boost engagement and bring attention to your business page. For instance, live streaming allows real-time interactions with your target audience, which is important for building your brand’s credibility.
Similarly, you can leverage Facebook stories to stimulate engagement. A popular strategy is scheduling Facebook stories to go public when your audience is most active. This is especially effective if your followers are in time zones different from yours.
8. Engage with Other Pages and Groups
Participate in Facebook events to direct attention to your business page. For instance, providing expert insight (as replies and comments) on posts from professional or regulatory bodies is a great way to boost your page’s visibility.
Also, join relevant Facebook groups for networking opportunities. Facebook groups often comprise users with shared interests, hence suitable for targeting lookalike audiences.
Joining these groups is also a good starting point when building a community around your brand. Members who resonate with your group posts will likely visit your business page and follow your profile.
9. Collaborate with Influencers and Brands in Your Niche
Partner with reputable influencers and brands on Facebook to tap into their customer segments.
For example, working with a credible influencer helps build trust in your business, which is essential for your Facebook following and lead conversion.
Pro tip: Their audiences must match your target market niche for the strategy to be effective.
10. Keep Up with Trends and Update Your Strategy Accordingly
Track changes in Facebook trends and adjust your approach to maintain your page’s relevance and engagement.
For example, Facebook, through Meta, regularly releases new features that can help grow your business page. One such feature was when Facebook integrated Meta AI in 2024, allowing businesses to utilize machine learning for audience targeting.
Additionally, monitor how your target audience interacts with your page over time. Changes in preference regarding content format should prompt a shift in approach to maintain engagement levels.
Facebook Business Page Mistakes to Avoid
Below are common mistakes to avoid when running a Facebook business page:
- Not posting content regularly: Inconsistent posting can discourage your target audience from following your business page. Similarly, you may lose followers and customers who might opt for more active brands.
Ideally, publish at least one post daily or every other day to keep your audience engaged.
- Having an incomplete profile: An incomplete Facebook business page profile creates a negative first impression for potential followers and raises doubt about the page’s credibility.
Ensure your Facebook page contains accurate information about your business. Also, include high-quality profile and cover photos that match your brand.
- Being overly ‘salesy’: Publishing too many promotional posts on your business page could turn off your followers, reducing engagement. Your audience could also consider it spamming, prompting them to unfollow or block your business page.
Follow the 80/20 Rule of social media marketing — 80% of your posts should offer value to your followers, while only 20% should ask for value from them.
- Ignoring your followers’ comments or interests: Your followers could stop engaging with your Facebook business page if they feel their effort is not reciprocated.
They could also lose interest if their suggestions and complaints remain unresolved. The implications could be huge if the complaints are about your products or services.
While responding to all comments may not be possible, allocate resources to maintain consistent engagement on your Facebook business page.
Frequently Asked Questions (FAQs)
Got questions about getting more followers on your Facebook business page? Here, you’ll find answers to the most commonly asked questions:
How Can I Drive More Traffic from My Website to My Facebook Page?
Embedding is the best way to direct website traffic to your Facebook business page.
Use SociableKIT’s Facebook feed widgets to embed your business page anywhere on your website, including the header, footer, and sidebar sections.
What Are the Differences Between Organic and Paid Reach in Facebook Insights?
Organic reach refers to the number of Facebook users who view an unpaid post from your page. Users might view these posts when they follow your page or their friends like, share, or comment on your posts.
Paid reach includes the number of users who view your paid posts. Facebook uses interest targeting to reach audiences that might resonate with your content.
What Key Metrics Should I Focus on for Content Optimization?
Below are key metrics to monitor for effective content optimization:
- Visibility: Track your posts’ likes, reach, and impressions to see whether your Facebook posts reach the right audience.
- Engagement: Your Facebook posts’ number of comments, shares, and clicks can help you identify which topics and content formats your followers prefer.
- Impact: Track how many people visit your website from your Facebook business page. A high click-through rate often means a post has a significant impact on your target audience.
How Can I Stay Updated with Facebook’s Latest Guidelines?
Here are some ways to stay updated with Facebook’s latest guidelines:
- Follow Facebook’s official pages for regular updates and press releases.
- Check Facebook’s terms and policies regularly to learn new changes.
- Follow reputable social media and tech experts for industry insights.
Conclusion – How to Gain Followers on a Facebook Business Page
Facebook’s popularity makes it a must-have for businesses looking to grow their online brand presence. However, you must also have a decent following to make the most out of your Facebook business page.
The highlighted tips should help you get more Facebook followers and boost engagement with other users.
To get started, consider embedding your Facebook business page on your website to convert the site visitors into your followers. Create a SociableKIT Facebook widget for a no-code, hassle-free integration process.
