Alice: Hey Mark, have you heard about using Medium to boost our brand’s credibility as thought leaders? Mark: Medium? You mean that place where people write stuff? Yeah, I know about it. But how’s that going to make us experts? Alice: Well, Tim Soulo, Marketing Director at Ahrefs, thinks Medium can turn us into industry...
Alice: Hey Mark, have you heard about using Medium to boost our brand’s credibility as thought leaders?
Mark: Medium? You mean that place where people write stuff? Yeah, I know about it. But how’s that going to make us experts?
Alice: Well, Tim Soulo, Marketing Director at Ahrefs, thinks Medium can turn us into industry experts. Let’s dive into it!
Establishing your brand as an industry authority is crucial. Tim Soulo’s insight suggests that Medium is more than just a platform for sharing articles; it’s a tool that can help you become a thought leader in your field.
Tim hits the nail on the head – Medium gives your brand a platform to showcase expertise, boosting your credibility and authority.
One typical error is to think that content creation alone is sufficient. Although, it’s easier than ever to write and publish articles online, it can be difficult to stand out due to the sheer volume of content. It won’t do tossing your words into the digital ether and expecting for attention.
“Using Medium strategically can elevate your brand’s authority beyond traditional blogging.“
Craft Captivating Headlines
By offering value your headline should entice readers to read on.
“Unlocking the Secrets of Skyrocketing Sales” is the title you might see. A Comprehensive Guide” while you scroll through your news stream on social media.
This is what a headline that grabs attention can accomplish. The headlines you choose for your Medium articles should be attention grabbing and informative. Here’s an example from actual life: The skincare entrepreneur Sarah is the author of the article “The 3-Step Routine Behind Celebrities’ Ageless Skin”.
The fascinating headline piqued readers’ interest as they were eager to learn the secrets behind their favorite celebrities’ flawless skin.
Tell Compelling Stories
Provide case studies or personal tales that emotionally connect with readers.
Dave is a budding businessman and wrote about his wild experience launching a startup in one of his Medium pieces.
He talked about restless nights, unforeseen obstacles and victorious outcomes. Readers who could relate to Dave’s challenges found solace in his own experience.
Dave made his piece more engaging by weaving business insights into his personal experiences. Readers were cheering him on and trying to learn from his failures.
Embed Your Medium Feed
Using tools like SociableKIT, add your Medium feed to your website so that visitors can see your thought leadership. This creates a smooth link between your Medium presence and website.
Samantha, a tech-savvy blogger, aimed to create a smooth transition between her Medium and website presence. She was aware that showing off her most recent Medium posts could draw people in.
She easily added her Medium feed, to the sidebar of her website by using SociableKIT. Her thought leadership was evident to everyone w ho visited her website. Her Medium following grew and she spent more time on her website as a result of this astute decision.
Leverage Visuals
To enhance your content’s appeal incorporate eye-catching images, infographics, or videos.
John understood the power of visuals. He authored an article explaining the intricacies of a new social media algorithm.
To improve the readability of his article, he incorporated an infographic that explained how the algorithm functions. This graphic help made difficult ideas easier to understand and enabled cross-platform sharing of his paper.
John’s post became a valuable guide for marketers attempting to make their way through the digital world.
Engage with Readers
React to messages and comments in a way that builds trust and a feeling of community.
The finance expert Lisa, wanted to build a community not only publish her articles. She was quick to reply and considerate in her responses when people left comments on her Medium pieces.
Her relationship with her audience grew, as a result of this exchange which also inspired additional individuals to interact with her work. Lisa’s writings developed become a gathering place for enlightening conversations and useful information exchange over time.
Collaborate with Influencers
Partner with established voices to expand your reach and credibility.
Imagine Maria, an emerging fashion designer, collaborating with a renowned stylist on a Medium article titled “2023 Fashion Trends Decoded.” Maria tapped into the stylist’s credibility and expertise by teaming up with an industry influencer.
The article garnered attention from their audiences, and Maria’s brand gained recognition as a fashion-forward authority.
Consistency is Key
Continually post thought-provoking content to stay active on Medium.
David understood that his adventure with Medium was a trip, not a race. He promised to regularly publish an essay every two weeks with fitness advice, dietary recommendations, and inspirational tales.
His supporters were excited by his consistent pace which also demonstrated his commitment to fitness. David developed into a trustworthy authority on wellbeing over time.
Promote Across Platforms
Share your Medium articles on social media, email newsletters, and other relevant platforms to maximize visibility.
Rebecca, a travel writer, understood that her Medium articles shouldn’t be confined to Medium alone. After publishing an article about off-the-beaten-path destinations, she shared snippets and teasers on her Instagram, Twitter, and Pinterest.
This cross-platform promotion directed her social media followers to her Medium articles, expanding her reach and driving traffic to her content.
Medium is a formidable tool for establishing thought leadership. Your brand can solidify its position as an industry expert by consistently sharing valuable insights.