Discover LinkedIn newsletter examples, formatting tips, content strategies, and promotion techniques to expand your professional influence.
The LinkedIn newsletter is among the fastest-adopted features on the platform, reaching the 180,000 milestone within three years of launching.
Personal and business brands gain the most from creating and regularly publishing LinkedIn newsletters. Some benefits include establishing authority in your niche and building a community for your brand.
In this guide, you’ll learn about creating LinkedIn newsletters. We’ll also highlight a few LinkedIn Newsletter examples for inspiration.
After creating your LinkedIn newsletter, we recommend embedding it on your business website or personal blog to reach a wider audience.
Our SociableKIT widget streamlines the integration process, so you can set up and customize your embed within two minutes. You can also curate the LinkedIn newsletter feed to match your readers’ interests, maximizing engagement.
Create a SociableKIT widget and embed your LinkedIn newsletter on your website or blog to grow your subscribers!
What is a LinkedIn Newsletter?
A LinkedIn newsletter is basically an electronic publication shared primarily through the platform. It works like any other newsletter, which explains why you might confuse it with weeklies, journals, or magazines.
LinkedIn newsletters let you organize articles into topics and themes, which helps you cater to niche audiences. And with LinkedIn supporting up to five newsletters per profile, you can build separate communities around different topics and interests.
LinkedIn Newsletter vs. Email Newsletter
A LinkedIn newsletter functions the same way as an email newsletter. For example, people who subscribe to your LinkedIn newsletter are notified whenever you publish a new edition or add fresh content to an existing one. This is similar to Email newsletters, where subscribers receive notifications when new issues drop.
However, LinkedIn and email newsletters share some differences:
| Attribute | LinkedIn Newsletter | Email Newsletter |
| Search Engine Indexing | Google indexes LinkedIn newsletters so they can rank on search engine results pages. This creates opportunities for implementing SEO best practices, like inserting relevant keywords and feature images. | Google does not index email newsletters. The only way to make your articles appear on search engines is by publishing them on a website. |
| Audience Access | LinkedIn offers access to its vast audience pool, which helps you grow your subscribers quickly. | There isn’t a ready audience, so it takes time to grow your email list. |
| Monetization Opportunities | LinkedIn prohibits offering your LinkedIn newsletter as a premium publication with a monthly subscription or one-time access fee. | You can create tiered subscription plans for your email newsletters to generate revenue. |
| Algorithm Dependency | LinkedIn’s algorithm could promote your newsletter to look-alike audiences for better reach. | Email newsletters work independently of any algorithm, as you can only send the edition to people in your contact list. |
| Contact Ownership | You cannot use your subscribers list outside of LinkedIn unless you offer a lead magnet to help you build a separate email registry. | You have full autonomy over your email list and can use it to promote other products under your brand. |
| Community Engagement | Readers can react to your LinkedIn newsletter and engage with other members in the comment section. | Subscribers cannot interact with each other directly unless you create an external platform. |
Both newsletter formats have unique benefits. But, LinkedIn newsletters offer superior benefits, especially regarding search engine indexing and community-building features. They are also effective for growing your online personal brand and establishing yourself as a thought leader even beyond the platform.
Next, let us learn how to craft a LinkedIn newsletter.
How to Create a Newsletter on LinkedIn
Creating a LinkedIn newsletter is straightforward, even for a new member.
Follow our step-by-step guide to create your first LinkedIn newsletter:
- Log in to your LinkedIn profile.
- Go to your homepage and select the option Write Article.
- If you manage multiple LinkedIn pages, there’ll be an option to specify Publish As. Select the LinkedIn page from which you want to create the newsletter.
- Click on Manage on the top-right of your screen and select Create Newsletter.
- Fill in the newsletter details, including the title and description. Also, provide a logo or image for your newsletter’s cover.
- Click Done to save the newsletter.
- Scroll to the bottom of the page and select Write Article.
- Provide your article title and start writing the draft. You could also upload a related image to capture readers’ attention.
- Once your draft is ready, click Done on the top right of the page.
- A pop-up window will open where you can add a brief description to tell readers what the newsletter is about.
- Finally, click Publish for the newsletter to go live.
6 Best LinkedIn Newsletter Examples
Now that you know how to create a LinkedIn newsletter, let’s highlight a few examples.
Example #1: AI & Future Tech Trends
As the name suggests, this newsletter by Bernard Marr shares expert commentary about trending AI and tech topics. Though a weekly newsletter, the author sometimes drops midweek editions to take advantage of trending topics and cement his thought leadership.
Also, some newsletters include embedded videos related to the topic to boost audience engagement.
Imagine the impact of embedding your individual or company’s LinkedIn newsletter on your website or personal blog, given the high demand for expert insight on AI. Your personal blog will likely rank high on SERPs, boosting the click-through rate. On the other hand, visitors who find the content interesting will subscribe to your LinkedIn newsletter.
Use SociableKIT to display an engaging LinkedIn newsletter feed on your personal blog. Visit our pricing page and purchase a plan to unlock advanced customization and automatic and manual moderation features that let you curate the LinkedIn newsletter feed for your audience.
Sign up for SociableKIT for a seamless way to showcase your LinkedIn newsletter on your personal blog!
Example #2: Business Leader Imperatives
The Business Leaders Imperatives is among the most popular LinkedIn newsletters in the commerce niche.
Daniel Burrus drops the newsletter weekly, ensuring readers have enough content to interact with.
Example #3: Emerging Leaders
The Emerging Leaders newsletter tackles modern leadership challenges and provides tips for managers and team leaders to adapt their organizational skills to the needs of the 21st century.
Unlike most LinkedIn users who publish weekly newsletters, Bill George drops a new edition monthly.
Example #4: On My Mind
On My Mind is a popular LinkedIn newsletter with over one million subscribers. Arianna Huffington covers topics related to mental health and holistic well-being.
One standout feature of this newsletter is how Arianna inserts CTA statements naturally and offers freebies like cookbooks and exclusive content as lead magnets.
Example #5: Digital Marketing Trends
Are you a digital marketing expert wondering to leverage newsletters to build thought leadership on LinkedIn?
Check out the Digital Marketing Trends newsletter by Martin Waxman, which boasts over 500,000 subscribers. The newsletter provides insight into how digital marketers could leverage AI to streamline their campaigns.
Example #6: Mango Magic
Did you know you could publish newsletters on your LinkedIn business page? Managing a LinkedIn newsletter on your page helps build a community around your brand, increasing recall value.
Check out how ManyMangoes, a social selling agency, uses its Mango Magic newsletter to share expert commentary on trending topics in its niche.
Mistakes to Avoid When Starting a LinkedIn Newsletter
Ready to start publishing your LinkedIn newsletter? Avoid these common pitfalls that can hurt your newsletter’s reach and impact:
- Unclear Goals for Your Newsletter: A LinkedIn newsletter without a vision or goal means subscribers will not know what to expect from subsequent versions. Decide whether you want to inform, educate, or challenge your readers to think ‘outside the box.’
- Not Knowing What Your Audience Wants: Generic content hurts your newsletter’s relevance and waters down your brand in the long term. Research your target audience, especially their information needs, and curate your newsletter to align with their interests.
- Being Too Salesy with Your Posts: Including too many sales pitches causes readers to disengage or unsubscribe. Instead, focus on providing value to your readers to keep them engaged.
- Not Having a Content Schedule: Sharing a LinkedIn newsletter for a few weeks and then going quiet could cause your audience to lose interest. Post newsletters regularly: daily, weekly, biweekly, or monthly.
- Omitting Call-to-Action (CTA) Statements: Publishing LinkedIn newsletters without CTAs means you miss out on opportunities to guide readers’ next steps. Strategically place CTAs in your newsletter to nudge readers to share the articles on their social media profiles.
LinkedIn Newsletter Best Practices
Next, let’s look at the proven methods for creating a LinkedIn newsletter that aligns with your audience’s interests:
- Complete Your Newsletter Details: Provide a title that communicates your LinkedIn newsletter’s purpose. Also, include a branded logo to help the newsletter appear professional.
- Add Visuals: Upload a relevant cover photo for each article in your newsletter to capture readers’ attention.
- Organize the Newsletter to Enhance Readability: Use white spaces and transitions to separate successive articles. For instance, adding a bold headline at the start of each article helps differentiate sections while also telling readers what the content is about.
- Implement SEO Best Practices: Incorporate relevant keywords into the title and description and LinkedIn hashtags into the content to help your articles and newsletters rank in search results.
- Maintain Publishing Cadence: Determine the frequency of publishing your LinkedIn newsletter to set audience expectations. For instance, you could publish your LinkedIn newsletter weekly or monthly.
- Add a Follow Button to Your Profile: Go to your Visibility settings and change the Connect option to a Follow button. With this setting, members who follow your LinkedIn profile get notified when you publish a newsletter, boosting your impressions.
Frequently Asked Questions (FAQs)
Still have pending questions?
This section addresses commonly asked questions about creating a LinkedIn newsletter.
How Often Should You Publish a LinkedIn Newsletter?
There’s no one-size-fits-all when it comes to LinkedIn publishing frequency. You can publish a LinkedIn newsletter daily, weekly, biweekly, or monthly.
However, LinkedIn branding experts recommend publishing a weekly newsletter, which aligns with most people’s reading schedules (an article or a few pages daily).
Can You Monetize a LinkedIn Newsletter?
Yes and no. You can monetize your LinkedIn newsletter by including affiliate links to earn a commission when readers order a product using your referral code.
However, you cannot lock a LinkedIn newsletter behind a paywall.
What Type of Content Works Best in a LinkedIn Newsletter?
Below are the common types of content that work best in a LinkedIn newsletter:
- Expert commentary and insight on industry news and trends.
- Step-by-step guides for addressing your audience’s pain points.
- Case studies highlighting client success stories.
- Infographics summarizing recent surveys and reports.
- Q&A sessions or interviews with thought leaders.
How Long Should a LinkedIn Newsletter Be?
According to branding experts, a LinkedIn newsletter should take readers about five to ten minutes to read.
This is enough time to provide value to your readers and keep them anticipating the next edition.
Conclusion
LinkedIn newsletters help you establish authority in your niche, grow a following on the platform, and generate leads.
We recommend embedding your LinkedIn newsletter on your business website or personal blog, particularly if you are just starting out. Blog readers and visitors who resonate with the newsletter will likely subscribe and follow your profile, growing your audience on the platform.
SociableKIT’s no-code widget simplifies the integration process, especially if you lack web design skills. The widget also refreshes regularly, so newsletters appear on your blog at regular intervals.
Create a SociableKIT widget and embed your LinkedIn newsletter anywhere on your site.