How to Embed Facebook Feed on Your Website Easily (for Free)

About 2 billion users access Facebook daily, making it the third most-visited website globally. Additionally, over 80% of Facebook users access the platform on their phones.

These statistics pose two significant implications for you as a business owner:

• You can leverage Facebook to reach a global audience
• You can engage your target audience throughout the day on their smartphones

One way to use Facebook to boost engagement with your target audience is to embed a feed on your site.

This article outlines how to embed a Facebook feed on WordPress.

What is Facebook Feed Embedding on WordPress?

Facebook feed is a stream of content, including photos, videos, stories, events, polls, and likes, displayed on your Facebook homepage. This also includes content recommended by Facebook based on your interests and account activity.

Facebook feed embedding involves linking your Facebook account feed to your WordPress site so that your posts appear on your web pages.

Embedding allows potential leads who visit your WordPress site to interact with your Facebook feed directly from your web page.

Now that you know what Facebook feed embedding is, you should consider showcasing your posts on your WordPress site. Leverage our SociableKIT add-ons to curate personalized feeds for your audience.

Create a SociableKIT Facebook feed widget today!

Importance of Embedding a Facebook Feed on Your Website

Let’s highlight the expected gains of embedding social media feeds on your website:

Establish Credibility

Earning customers’ trust is a massive challenge for many businesses, especially e-commerce stores. In fact, 19% of survey respondents confirmed abandoning their online orders because they did not trust the stores with their credit card information.

Embedding Facebook feeds on your website can help establish your brand’s social proof. Potential leads will likely trust your business when they see testimonials from past customers who have used your services.

Boost Visitor Engagement

Site visitors spend about 52 seconds on a web page before closing it or switching to another tab. This is often not enough time to convince them to purchase your product.

Embedding entices visitors to interact with your Facebook feed, keeping them longer on your web page. 

For example, visitors can browse your Facebook photo albums or watch videos to learn more about your products.

Attracting New Followers

Showcasing your best Facebook posts on your WordPress site can attract visitors to your content. Those who engage or relate with your posts might consider following your Facebook business page.

Additionally, you can add action buttons on your embed to allow visitors to share and comment on your Facebook posts, enhancing your online reach.

Addressing Double-Posting Hassles

Facebook feed embedding provides a convenient way to post fresh content on your platforms. You need to only publish content on your Facebook pages, which will appear on your web pages. 

Additionally, you need not worry about exhausting your WordPress site’s cloud storage space, as the embedded content is hosted on Facebook servers.

Dynamic Content for Your Website

Facebook feed embedding helps keep your website vibrant. You can showcase different types of Facebook feeds, like photos and videos, to make your web pages colorful and create a positive impression on first-time visitors.

Also, embedded Facebook feeds provide dynamic content that adjusts to device type and screen size, ensuring a good user experience for all site visitors.

Lead Conversion

Facebook feed embedding helps you convince potential leads to purchase your products or services.

Specifically, you can embed user-generated content (UGC) on your web pages so interested buyers can see what other customers say about your business.

Types of Facebook Feeds You Can Display on Your WordPress Website

Did you know you can integrate various types of Facebook feeds into your WordPress site?

Below, we outline 11 Facebook feed types you can showcase on your web pages:

1. Facebook Page Videos: This feed lets you showcase your Facebook videos on your WordPress site. Customers can interact with the embed, including pausing the video and selecting their preferred picture quality.
2. Facebook Page About: Linking your About Page allows site visitors to view your Facebook bio, including your address, business hours, categories, and phone number.
3. Facebook Page Shop: This stream allows you to display your Facebook product catalog on your WordPress site. Buyers interested in a product can follow a direct link to your Facebook Shop.
4. Facebook Page Live Stream: Embedding this feed allows site visitors to watch Facebook Live events from your web page. This can help you boost engagement as visitors can interact with the live broadcast and other users’ comments.
5. Facebook Photo Albums: The feed includes your Timeline pictures, cover photos, custom albums, and photos where other users tagged you.
6. Facebook Hashtag Feed: You can use a hashtag to curate a Facebook feed around a specific topic and display that or even UGC from social media trends.
7. Facebook Page Reviews: The stream displays your best customer feedback and recommendations from Facebook. 
8. Facebook Page Events: This feed lets you share details on upcoming Facebook Events, including the venue and date, on your WordPress site.
9. Facebook Page Offers: Visitors can browse the stream to check available offers, including promo codes, limited edition releases, and discounts.
10. Facebook Page Posts: You can link your Facebook feed to your site so visitors can view any content published on your business page. Unlike other feeds, this stream is not limited to specific content types or formats.
11. Facebook Group Posts: The feed lets visitors view your Facebook Group posts without leaving your WordPress site. Embedding this type of Facebook feed is a great way to entice users to join your group or encourage existing members to engage with the posts.

Ready to embed a Facebook feed on your WordPress site? Create a SociableKIT widget and embed one or more of the above-listed feeds on your web pages.

Method 1: Use a Website Widget

To quickly embed Facebook feed to your website, follow the steps below.

1. Sign up FREE or login to SociableKIT.
2. Create and customize your Facebook feed widget.
3. Copy the Facebook feed widget embed code.
4. Login to your website admin panel and create or edit a page.
5. Paste the embed code where you want the Facebook feed widget to appear.
6. Save and view your page. Done!

That’s easy! Embedding Facebook feed widget on your website will take only 2 minutes. If you need a more detailed guide, scroll down to follow our complete guide or watch our video guide.

Looking to purchase our premium features? Please check the details on our pricing page here.

Method 2: Use the Embed or Link Option

To embed a Facebook feed using Facebook’s embed option, follow the steps below.

1. Go to Facebook and find a post you want to embed.
2. Click the 3 dots on the upper right corner of the post.

3. Select the Embed option.

4. Click the Copy code button.

5. Login to your website’s admin panel.
6. Create or edit the page where you want to embed the Facebook posts.
7. Paste the embed code from Facebook you copied earlier.
8. Save your page. Done!
9. To create the Facebook feed on your website, you need to repeat steps 1 onwards to add more posts.

You may choose method 1 or method 2, it depends on your needs. But in case you choose method 1, you can follow our complete guide below.

Step-by-Step Guide to Embedding a Facebook Feed for Free

Follow our complete guide below to embed Facebook feed on website for free. The guide is divided into two parts to make it easier to follow.

Create and Customize Your Facebook Feed Widget

The first part is creating your Facebook feed widget using the SociableKIT dashboard. Customize the look and feel to match your brand. Follow the steps below.

1. Sign up FREE or login to SociableKIT. You can login here if you already have an account. Once you sign up, you will start your 7-day premium trial. After 7 days, you can activate the free plan if you don’t need our premium features.

2. Select your Facebook feed type on the dropdown. SociableKIT offers several Facebook feed widgets. You might need to search it using the highlighted area below. Once found, you can then select it. Here are the different types of Facebook feed that you can add to your website:

Facebook Page Events widget – Our Facebook page events widget is a handy tool that lets you easily showcase your upcoming events right on your website. It automatically pulls in the latest events from your Facebook page, keeping your site visitors in the loop about what’s happening. Plus, it’s super simple to set up, so you can start sharing your events with your audience in no time! Learn how to embed Facebook Page Events on your website here.

Facebook Page Posts widget – Our Facebook page posts widget is a fantastic tool that seamlessly integrates your Facebook feed directly onto your website. This means your visitors can enjoy real-time updates, posts, and interactions from your Facebook page without ever having to leave your site. It’s a simple yet powerful way to keep your audience engaged and connected with your brand’s social media activity. Learn how to embed Facebook Page Posts on your website here.

Facebook Page Reviews widget – The Facebook Page Reviews widget lets you show off what customers say about you on Facebook, right on your website. It’s easy to add and helps make your site more trustworthy and inviting. Plus, it’s a great way to show off the good things people are saying about your business, making new visitors feel more confident about choosing you. Learn how to embed Facebook Page Reviews on your website here.

Facebook Page About widget – The Facebook page about is a handy tool that allows you to seamlessly integrate your Facebook about directly onto your website. It’s like a little window on your site where visitors can see your latest Facebook information without having to leave your page. This makes it super easy for your audience to connect with your Facebook content and stay engaged with your brand, all while browsing your site. Learn how to embed Facebook Page About on your website here.

Facebook Page Offers widget – The Facebook Page Offers widget is a simple, powerful tool designed to seamlessly integrate with your website, allowing you to display the latest offers and promotions directly from your Facebook page. It’s like having a direct line to your customers, showcasing exclusive deals and updates without them ever needing to leave your site. Easy to set up and even easier for your visitors to use, this widget keeps your audience engaged and informed about what’s new and exciting with your brand. Learn how to embed Facebook Page Offers on your website here.

Facebook Page Shop widget – An easy-to-install widget that brings your Facebook Page Shop right onto your website. It’s like a little window that showcases all your products from Facebook, making it super simple for visitors to browse and buy without ever leaving your site. With just a few clicks, you can enhance your website’s shopping experience, keeping everything seamless and connected. Learn how to embed Facebook Page Shop on your website here.

Facebook Group Posts widget – The Facebook group posts widget is a neat tool that seamlessly integrates your Facebook group’s activity right onto your website. This means visitors can view the latest posts and engagements without leaving your site, keeping them engaged and connected. It’s an easy plug-and-play solution that brings your community’s vibrant discussions directly to your online space! Learn how to embed Facebook Group Posts on your website here.

Facebook Page Photo Albums widget – Our widget makes it super easy to showcase your Facebook page’s photo albums right on your website. It’s a snap to set up, and before you know it, your site visitors will be enjoying your Facebook photos seamlessly. This handy tool is all about keeping your website fresh and engaging, with zero hassle. Learn how to embed Facebook Page Photo Albums on your website here.

Facebook Page Videos widget – With the Facebook page videos widget, it is easy to show your Facebook videos on your website. It’s quick to set up and you can make it fit your site perfectly. This keeps your website fun and interesting for everyone who visits, making sure they see all the cool videos you’re up to on Facebook right there and then. Learn how to embed Facebook Page Videos on your website here.

Facebook Page Live Stream widget – The Facebook Page Live Stream widget lets you add live video feeds from Facebook directly to your website. This way, visitors can watch live videos right on your site without having to go anywhere else, making their experience smooth and fun. It’s really easy to set up and is a fantastic way to keep your audience engaged and interested. Learn how to embed Facebook Page Live Stream on your website here.

Facebook Hashtag Feed widget – The Facebook hashtag feed widget lets you easily add a live stream of Facebook posts with certain hashtags right to your website. It keeps your site filled with the latest content and helps your visitors see what’s trending or being talked about related to what you do or offer. Setting it up is simple, making it a great way to connect with your audience and boost your online visibility without any hassle. Learn how to embed Facebook Hashtag Feed on your website here.

3. Enter your Facebook feed ID or username. Copy your Facebook feed URL and paste it in the username box. Our system will automatically identify your Facebook feed ID or username.

4. Customize your feed. Click the “NEXT” button to show the customization options of your social feed. You can change the layout, colors, font, and more to match your brand. Click the Save changes button.

5. Copy the embed code. Click the “Embed on website” button on the upper right corner. On the popup, copy the JavaScript embed code.

6. Paste the embed code and save your website page. Please follow the second part below to add Facebook feed widget to your website.

Add Facebook Feed Widget to Your WordPress Website

The second part is adding your Facebook feed widget to your website. After you customize your Facebook feed widget and copied the embed code, it is time to add it to your website. Follow the steps below.

1. Get your free embed code from SociableKIT. Make sure you followed the first part above to create your widgget, customize it, and copy your free embed code.
2. Create a new web page or edit your existing web page where you want the widget to appear.

3. Open your webpage. You might use a code editor, a rich text editor, or a code block.

4. Paste the embed code you copied from SociableKIT earlier.

5. Save and publish your web page.

6. View your web page with the widget. Done!

Next Steps After Embedding Your Facebook Feed

Linking your Facebook feed to your WordPress site is only one part of the job. You must take additional steps to boost visibility and encourage engagement.

Let’s discuss the essential steps to follow after embedding the Facebook feed:

Customize the Facebook Feed

Style the Facebook feed to complement your WordPress site’s theme and design. Also, ensure the feed is dynamic so the display adjusts to different devices and screen sizes.

Our SociableKIT Facebook feed widgets let you personalize the add-ons to match your brand colors. The widgets also support various embed layouts, including List, Masonry, Grid, and Carousel.

Optimize the Embed for Performance

Use ‘lazy loading’ or ‘script ordering’ to avoid overloading your web page, which could affect website performance. Lazy loading delays syncing your Facebook feed until visitors scroll to the section with the embed.

Additionally, limit the number of Facebook posts displayed simultaneously to avoid overwhelming site visitors. 

Encourage Interaction

Use call-to-action statements and action buttons to foster visitor engagement. For example, you can include a share button that lets users repost content on their timelines or tag their friends.

Additionally, you can organize contests, giveaways, and polls to encourage site visitors to interact with your Facebook feed for longer.

Monitor and Analyze Your Facebook Insights

Track your Facebook analytics to establish whether your target audience relates to the embedded feed.

Metrics like the number of likes, recommendations, and watch times can help you determine which Facebook feeds or posts elicit the most engagement.

Curate the Feeds for Your Audience

Ensure the feed posts are relevant to your target audience. The content must also relate to the page where it is posted, especially for UGC.

If the feed is from your Facebook business page, post content regularly to keep visitors engaged.

How to Analyze the Performance of Your Embedded Facebook Feed

We recommend tracking the performance of your Facebook feed embed to establish which content resonates most with your audience. 

Here are several ways to monitor Facebook feed embeds:

Facebook Insights: Facebook offers an interactive tool for monitoring audience characteristics and behaviors, including post reach, engagement, plays, reactions, and comments.

Google Analytics: Use Google Analytics to track your visitors’ behavior when they browse your web pages. Monitor how long visitors stay on your site, the links they click, and their navigation roadmaps. These insights can help you curate your WordPress pages and Facebook feeds to influence user behavior.

Third-Party Analytics Tools: Leverage auxiliary tools like Hotjar, Buffer, Crazy Egg Hootsuite, and Sprout Social to track visitors’ heatmaps and evaluate how users interact with your web pages.

User Feedback: Organize polls where your audience can suggest the type of content they want on the Facebook feed. Use the poll results and recommendations to curate your feed so visitors engage better with the content.

Live Demo

Below is a live demo of one of our Facebook feed add-ons: Facebook Events widget.

Click through the different layouts to see how the widget will appear on your site. Also, check the available features under each layout.

Frequently Asked Questions (FAQs)

We have compiled and answered the most commonly asked questions about embedding Facebook feeds on WordPress sites.

How Do I Embed a Facebook Event Feed on My WordPress Website?

Here’s a step-by-step guide on how to embed Facebook Page Events on WordPress:

1. Create a SociableKIT Facebook Events widget.
2. Connect your Facebook page/account and select the Events page you want to embed.
3. Personalize the add-on and feed appearance to your preference.
4. Copy the embed code and paste it on the WordPress page where you want the feed to appear.
5. Save the changes, select “Publish,” and then view the page to see the changes.

Do I Need a Facebook Developer Account to Embed a Facebook Feed?

No. You don’t need to have a developer account to embed a Facebook feed.

Embedding requires you to provide only a data source for the Facebook feed. For example, to link your group feed to your WordPress site, you must know how to find the Facebook group ID.

How Do I Add a Live Facebook Feed to My Website?

Follow these steps to embed Facebook page live stream on WordPress:

1. Create a SociableKIT Facebook Live Stream widget.
2. Connect your Facebook account and select the page where you will launch a live broadcast.
3. Style the widget to blend with your WordPress site.
4. Copy the generated embed script and paste it on a new page or an existing one you want to modify.
5. Click the Publish button to save the changes and view the page.

Conclusion

Embedding a Facebook feed on your WordPress site has numerous benefits for your brand’s visibility, online reputation, and bottom line.

You can also embed Facebook feeds to attract new followers and grow your social media presence.

Use our SociableKIT Facebook feed widgets to streamline the integration process. You’ll also enjoy flexible customization, ensuring the widget and feeds blend with your WordPress site.

Sign up to create your Facebook feed widget today!

Embed Facebook Feed on Your WordPress Website in 2 Minutes

Quickly upgrade your website by embedding Facebook feed on website in 2 minutes. Sign up to SociableKIT now!

What’s next?

Discover additional widget types you can embed on your website to enhance your business:

If you integrate these widgets, you can improve user engagement and provide valuable information directly on your website.