Discover top ways to get Google reviews, from optimizing your Google Business Profile to sharing a review link and more strategies to boost your online presence.
About two-thirds of all web traffic originates from Google. Additionally, 93% of consumers rely on online reviews to make buying decisions.
These figures underline the importance of getting positive reviews on your Google Business Profile.
However, you may sometimes need help convincing your customers to review your products or services on Google.
This article highlights effective ways to get Google reviews.
TL;DR – How to Get Google Reviews
Cannot read the article right away? Here’s an overview of what is discussed:
1. Embed Google reviews on your website
2. Optimize your Google My Business profile
3. Use in-store signage
4. Run SMS and email campaigns
5. Add website pop-ups to collect feedback
6. Promote your Google reviews on socials
7. Use feedback survey forms
8. Include a link in your email signature
9. Incentivize reviews
10. Provide exceptional customer service
Read the full article to learn how to apply these strategies to collect Google reviews from your customers.
Need an instant solution?
Use our SociableKIT widget to embed Google Reviews on your website. The add-on lets you manage your customer testimonials and includes a call-to-action to prompt visitors to submit feedback.
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Why Should You Ask for Google Reviews?
Being the biggest search engine, Google is the most influential source of information and website traffic. As such, collecting positive Google reviews offers numerous incentives for your bottom line and brand image.
Let’s discuss the expected benefits below:
1. Social Proof and Trust
Google reviews enhance your website’s trust factor. In a recent study, 86% of consumers considered reviews an important factor when deciding which brands to purchase from.
Consumers also rely on Google reviews to set expectations about your products’ quality. High-quality reviews show that previous customers had a positive experience with your business, which builds social proof around your brand.
Overall, positive Google reviews offer testimonials for your services, convincing shoppers to trust your business.
2. Customer Engagement
You can boost engagement using Google reviews.
When buyers search your business on Google, they’ll likely check the reviews to understand your brand. They’ll also see your interactions with past customers, including how you handle negative feedback.
This engagement is an opportunity to interest them in your products or services and prompt them to visit your website to learn more about your business.
3. Lead Conversion
A recent survey shows that 45% of shoppers won’t complete a purchase unless a product has reviews.
As such, collecting customer feedback helps you maintain a stream of fresh Google reviews, which is effective for lead conversion.
New reviews show your business is still operational and has maintained its service quality. This encourages potential leads to visit your website to learn more about your products, increasing the chances of successful sales.
4. Create a Review Culture
Asking for customer testimonials encourages other consumers to submit their feedback, too. New customers will want to confirm or refute the testimonials.
As such, take time to respond to the reviews, including any negative customer experiences. This creates a customer feedback loop that gives insight into your customers’ preferences.
5. SEO Ranking
An estimated 76% of users who search for businesses’ near me‘ visit the stores the same day.
Google reviews boost your brand’s online visibility, including your listing for local SEO. When users search for local businesses, the search results rank relevant Google Business Profiles using the number and quality of reviews.
This means collecting high-quality Google reviews helps your business rank higher in the local listing, increasing visibility.
10 Best Ways to Get Google Reviews
Collecting Google reviews is a great way to enhance your brand’s online visibility and convert potential leads into customers. As such, businesses must actively seek Google reviews from their customers.
Let’s discuss 10 effective ways to grow your Google review count.
1. Embed Google Reviews on Your Website
Embedding customer feedback on your web pages helps you collect additional Google reviews in two ways:
- First, visitors who interact with past customer reviews on your website will also likely submit their testimonials.
- Second, embedded reviews often include a call to action link or button leading to a Google review form.
You can embed Google reviews on your web pages using an add-on.
Use our SociableKIT widget to display your best customer testimonials on your web pages. The widget is easy to configure and lets you customize its appearance and theme to complement your site’s intuitive design.
Create your SociableKIT Google reviews widget today.
2. Optimize Your Google My Business Profile
Here’s how having a complete Google My Business (GMB) profile helps you get Google reviews:
First, customers can easily identify your GMB profile when they search it on Google. They can differentiate your profile based on your business name, photos, and address.
Second, optimizing your GMB profile encourages customers to engage with your business. An updated GMB profile with fresh reviews shows that your business is active, prompting customers to submit feedback.
3. Use In-Store Signage
Leverage in-store signage to collect Google reviews from walk-in customers. You can display a QR code that customers can scan to load your Google review link.
The main advantage of collecting testimonials on your premises is that the staff can assist customers who need help with the review process.
Also, buyers can still remember most details about your products or services, which often translates to concise feedback.
4. Run SMS and Email Campaigns
SMS and email campaigns are a great way to collect Google reviews and promote your products.
Create a Google review link and share it with your customers within a few days of the purchase when their interaction with your products or services is still fresh in their minds.
You could also share new sales offers to encourage customers to return to your website. However, to avoid putting off customers, ensure the product promotion does not override the review request.
5. Add Website Pop-ups to Collect Feedback
Pop-ups are a great way to collect Google reviews from buyers who visit your website.
When customers complete a purchase, they are often excited about the product and are likely to leave a positive review.
Pop-ups also reduce the chances of customers postponing the review request for a later time.
6. Promote Your Google Reviews on Socials
Request your customers on social media to review your business on Google. You can post the review link as part of your social media bio to make it accessible.
Alternatively, publish the link as a standalone post on various social media accounts and encourage your followers to share it.
This is an effective way to get Google reviews and stimulate engagement on your social media pages.
7. Use Feedback Survey Forms
Feedback forms are an effective way to collect Google reviews and gather customer insight.
To avoid inconveniencing customers, create short survey forms that they can complete in a few minutes. You can then include a Google review link at the end of the form, requesting customers to submit their testimonials.
Customers who provide positive feedback on the survey forms will likely leave great reviews.
8. Include the Review Link in Your Email Signature
How often do you communicate with customers through email? Regularly?
Then, you can use your email signature to request customer feedback.
Adding a Google review link in your email signature is a subtle yet effective way to collect customer feedback.
Below is an example of how to ask for a Google review in your email signature:
“Did you enjoy your stay? Help others find us by submitting your Google review! [Link]”
9. Incentivize Reviews
There are various ways to incentivize your review process to motivate customers to submit feedback:
- Run a competition: Random customers win prizes for reviewing your products or services.
- Appeal to their empathy: Pledge to donate to charity for every collected review.
- Establish a partnership: Feature customer reviews on in-store signage and social media posts.
- Exclusive access: Offer sales discounts or early access to new products in exchange for reviews.
10. Provide Exceptional Customer Service
Keeping your customers happy is the surest way to collect positive Google reviews, as they rarely forget their experience with your business or products.
Customer service encompasses many things, including product quality, technical support, after-sales services, and how your business handles customer complaints.
Providing excellent customer service means you can request your clients to rate your business or even post user-generated content as part of their review.
How to Get QR Code For Google Review
QR codes offer a simple way to share your Google review link with your customers.
Below is a step-by-step guide on how to create a Google review QR code:
- Log in to your GMB dashboard.
- If you own several businesses, select the one for which you want to create a QR code and scroll to the ‘Get more reviews’ section.
- Click the ‘Share review form’ button and copy the review link.
- Paste the review link on your preferred online QR code generator to create a scannable code.
- Customize the QR code and share it with your customers.
Frequently Asked Questions (FAQs)
We often receive questions about collecting or managing Google reviews. Below are answers to the most commonly asked questions on the topic:
What Should I Do If I Receive a Negative Google Review?
The best way to handle a negative review is by responding to the disgruntled customer. It shows you care for your customers, which can attract potential buyers to your business.
Below are some tips for handling negative reviews:
- Respond to the review promptly.
- Express gratitude to the customer for disclosing their negative experience.
- Be empathetic and apologize for the unfortunate events.
- Offer a remedy to undo or alleviate the situation.
- Request the client to reach out through official channels for effective follow-up.
How Often Should I Ask Customers for Reviews?
There is no one-size-fits-all when considering how often to request client feedback. Instead, it depends on factors like the nature of the product and how long it takes to experience its benefits.
For example, a restaurant can request customers to review its meals before leaving the premises. However, requesting a review every time a repeat client comes to your restaurant for the same meal is inadvisable, as it would be considered pestering.
In contrast, a company selling heavy machinery might have to wait up to six months to allow the client enough time to interact with the equipment. The company can then request follow-up feedback yearly to show that its products are reliable and durable.
Are there any Google Guidelines for Asking for Reviews?
Yes. Google has strict guidelines for requesting reviews from customers.
Let’s outline them below:
- Be honest and encourage customers to provide objective feedback.
- Ask for reviews from a representative customer pool.
- Do not generate fake reviews.
- Respect customers’ privacy and comply with data protection policies.
Conclusion – How to Get Reviews on Google
As a business owner, you must set up a Google business profile and gather reviews to establish authenticity and enhance your brand reach.
Collecting Google reviews also builds customer confidence, encouraging clients to purchase your products or services.
Take the first step and embed customer testimonials on your site. Use our Google reviews widget to make the integration seamless. You don’t need coding knowledge to set up the add-on.
Also, the widget refreshes regularly and doesn’t require manual syncs (unless necessary). Create a SociableKIT Google reviews widget and showcase your most convincing testimonials on your website!