Facebook is among the top three most visited websites, with about 3 billion active monthly users. Additionally, one in three social media users gets their news from Facebook, which is higher than other networking platforms.
These numbers explain why your business must have an active presence on Facebook. One way is to collect Facebook reviews to build social proof and engage customers.
This article provides an in-depth guide on how to get reviews on Facebook.
TL;DR – How to Get Reviews on Facebook
This article outlines practical tips for requesting reviews on Facebook. But if you cannot read the full guide right now, here’s a quick rundown:
- Deliver quality products and customer service
- Respond to customer reviews
- Encourage customers to review your business
- Optimize your Facebook business page
- Embed Facebook reviews on your website
Continue reading to learn how to encourage satisfied customers to submit their testimonials on your Facebook page.
Need a quick solution?
Use SociableKIT to embed your Facebook reviews on your site and encourage visitors to leave their feedback. Our Facebook reviews widget doesn’t require coding, so it’s easy to set up and customize. The add-on also updates regularly, displaying your most recent reviews on your web pages.
Create a SociableKIT widget for a hassle-free way to grow your Facebook reviews.
What Are Facebook Business Page Reviews?
Facebook business page reviews include feedback from customers who have used your products or services. Clients submit reviews to detail their experience with your business, including customer service, product quality, technical support, and after-sales services.
Additionally, customers can rate your business out of five as part of the review. The displayed score is calculated as the average of the submitted ratings.
Who Needs Facebook Page Reviews?
The following users stand to gain the most from collecting Facebook reviews:
- Any website owner: Amplify your site by embedding social media on your web pages. Use Facebook page reviews to add dynamic content to your site and keep visitors engaged.
- E-commerce store owners: Use Facebook reviews to build social proof and credibility around your business. Facebook reviews also encourage customers to trust your products, boosting online sales.
- Small businesses: Leverage Facebook reviews to enhance your visibility on Facebook marketplaces. Collecting Facebook reviews and recommendations also helps your business rank on Facebook searches, attracting potential leads.
Importance of Facebook Reviews for Businesses
Let’s look at the main benefits your business can gain from collecting Facebook page reviews:
Visitor Engagement
Site owners can embed Facebook reviews on their web pages to boost engagement and reduce bounce rates. Visitors are likely to spend time reading your Facebook reviews, which keeps them on your site longer.
This provides additional time for a potential client to make their purchase decision.
Social Proof
Gathering Facebook reviews helps establish your business as credible and trustworthy. E-commerce stores, specifically, can benefit from Facebook reviews to build customer confidence.
Positive testimonials encourage customers to order from your business even when you do not have a physical store.
Online Presence
Collecting Facebook reviews helps your business rank higher on in-app searches and marketplaces. Facebook’s algorithm uses ranking signals like reviews, ratings, and favorites to recommend pages that users may find useful.
Getting regular Facebook reviews shows that your business page is active and relevant, helping it rank higher on Facebook marketplaces.
Lead Conversion
Facebook reviews help you convert potential leads into customers. They provide testimonials of customers who had positive experiences transacting with your business.
Reviews like “Great customer service!” and “I’d use their products again.” prompt undecided customers to take action and order from your business.
Customer Feedback Loop
Facebook reviews help you showcase how your business handles feedback. Responding to both positive and negative reviews shows your business is committed to continuous improvement to guarantee customer satisfaction.
Also, you can analyze Facebook reviews to gain insight into customer preferences and trends. The analytics can help tailor your services to your customer needs, establishing a competitive advantage.
How to Ask for a Review on Facebook
Below are five effective ways to ask for Facebook business page reviews.
1. Send a Facebook Review Link
Create and share your Facebook business page review link with customers and users who have experienced your products.
You can share the review link via multiple channels, including posting it on your social media pages.
2. Ask Customers After Delivering a Service
The best time to ask for a Review on Facebook is immediately after a sale. Often, the experience with your product will still be fresh in the customer’s mind, increasing the likelihood of a positive testimonial.
However, be mindful not to be coercive so customers can submit authentic reviews.
3. Use In-Store Signage
If you run a physical store, place an in-store signage to collect Facebook reviews from walk-in customers. The signage can be a QR code that customers can scan to visit your Facebook business page or open the review link.
Place the signage strategically, such as at the check-out counter or the store exit.
4. Use Website Pop-Ups
If you are an e-commerce website owner, leverage pop-ups to collect Facebook reviews from customers.
Place the pop-up on your check-out page to limit reviews to customers who have ordered your products — this helps ensure the reviews are authentic.
5. Send Follow-Up Email and SMS
Following up on customers who have purchased your products creates an opportunity to request Facebook reviews.
Center the email or SMS on wanting to know their experience with your product or service. Enquire whether customers have any concerns that require your attention (if any, address the issues promptly).
Finally, request them to review your business on Facebook.
How to Get a Facebook Review Link
Getting a Facebook business page review link is simple and straightforward, as outlined below:
- Log in to your Facebook business account
- Navigate to the reviews tab
- Here, you should see your review link
Alternatively, you can create a review link manually. Find your Facebook profile username and add ‘/reviews/’ to generate your review link.
The review link should look something like this: https://www.facebook.com/sociablekit/reviews/
How to Get Reviews on Facebook
Businesses must continuously collect Facebook reviews to grow their online presence and attract potential clients.
Below, we discuss five practical strategies for gathering reviews on Facebook:
Deliver Quality Products and Customer Service
Often, customers do not stand to gain from submitting feedback. Some might even consider it an inconvenience.
However, satisfied customers are likely to go out of their way to review your business. They will also likely submit an in-depth review.
Respond to Customer Reviews
Responding to Facebook reviews shows that your business is active on the platform. Customers might also interpret it to mean your business values feedback, encouraging them to submit their testimonials.
We recommend engaging with both positive and negative reviews to show your business’s commitment to providing exceptional customer service.
Encourage Customers to Review Your Business
Approach customers and request them to submit their testimonials. An effective tip is to explain to customers how their reviews boost your visibility and help potential leads find your services.
Additionally, you can incentivize reviews to entice customers to rate your business.
For example, you can organize a lucky draw where random users who review your business stand to win prizes or discount coupons.
Optimize Your Facebook Business Page
Updating your Facebook business page regularly makes it easy to identify and encourages customer engagement.
Include relevant business information, such as your official business name, description, and address. Also, add high-quality media, including a profile and cover photo, for easy identification.
Finally, enable reviews to allow users to submit their testimonials on your Facebook page.
Embed Facebook Reviews on Your Website
Showcasing your Facebook business page reviews on your website helps gather feedback in several ways:
- You can include a call to action link or button that takes visitors to your Facebook business page.
- Customers who find the reviews helpful are likely to submit their testimonials when they buy your products.
- Displaying your Facebook reviews, including your responses, shows customers that you value feedback and encourages them to post their testimonials.
You can embed Facebook business page reviews on your website using the link or widget option. However, we recommend using the widget method for flexible customization.
SociableKIT’s widget is easy to configure and requires about two minutes to set up and customize to your website theme. We also offer flexible plans that cater to businesses of different sizes.
Use our free Facebook reviews widget to embed your best customer testimonials on your web pages.
Free Facebook Reviews Widget by SociableKit
Our SociableKIT widget offers the easiest way to embed your Facebook business page reviews on your site to encourage customers to submit their testimonials.
Below are reasons you should use our Facebook reviews add-on:
- Free for life: Our Facebook reviews widget is free for all users. We do not have any hidden costs and will not request for your credit card information!
- No coding required: You do not need any coding skills. Our Facebook reviews embed code generator provides the embed script that you can paste on your web pages.
- Regular updates: Our widget refreshes regularly, ensuring recent customer testimonials are included in the review feed. You can also request a manual sync after a customer submits their review.
- Customer support: We guarantee our customers fast and reliable support, including resolving technical issues as soon as possible.
Frequently Asked Questions (FAQs)
Below are answers to commonly asked questions about collecting Facebook business page reviews:
Are Facebook Reviews Still Available?
Yes. Facebook reviews are still available.
Request your customers to submit their testimonials on Facebook to enhance your online visibility and attract potential leads.
Can I Switch Facebook Reviews Off?
Yes. You can disable your Facebook reviews, which removes the testimonials and ratings from your business page. To switch off your ratings, follow these steps:
- Log in to your Facebook profile or business page and select the page you want to edit.
- Click on your Facebook page’s profile photo and select Settings & privacy.
- On the menu that opens, click Settings.
- Next, click on Page and tagging.
- Toggle the option showing ‘Allow others to view and leave reviews on your Page?’ and turn it off.
Is it a Good Practice to Buy Facebook Reviews Online?
No. Buying Facebook reviews online is unethical. The goal of Facebook reviews is to provide authentic customer testimonials for potential buyers.
Fabricating Facebook reviews removes authenticity and could taint your business’s credibility and trust. Also, you risk Meta suspending or banning your Facebook business page.
Conclusion
Collecting reviews on Facebook gives your business the social proof and credibility it requires to attract potential customers. Positive reviews also enhance your online presence and help your business rank high on Facebook search results.
We have highlighted practical ways to ask for Facebook reviews and encourage customers to submit their feedback. We recommend embedding Facebook reviews on your web pages to encourage more visitors to rate your business.
Use our SociableKIT Facebook reviews widget for seamless integration and customization to maintain your site’s intuitive design. You can also include a call to action alongside the testimonials feed requesting visitors to review your business on Facebook.
Create a SociableKIT widget and join thousands of small businesses that use our add-on to collect Facebook reviews!
