Did you know? 77% of buyers check reviews regularly when using local businesses. Knowing this, you must encourage customers to review your business to build social proof.
Additionally, to improve user engagement, you can integrate Google reviews into your website directly. It will also help with lead generation and conversion.
In this post, we’ll explain how to embed Google reviews on your website.
Want to showcase your Google customer testimonials on your website quickly?
Use our SociableKIT widget to streamline the integration process. The widget is easy to use and has a user-friendly interface for quick customization.
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TL;DR – How to Embed Google Reviews on a Website
There are two ways to embed Google Reviews on your website.
- The first method is using a website widget.
- The second method is using the embed or link option.
I will show you the steps for each of those methods so you can decide which one is the best for you.
Method 1: Use Google Reviews Widget for Website
To quickly embed Google Reviews to your website, follow the steps below.
- Create your Google Reviews widget here.
- Customize your Google Reviews widget.
- Copy the Google Reviews widget embed code.
- Login to your website admin panel and create or edit a page.
- Paste the embed code where you want the Google Reviews widget to appear.
- Save and view your page. Done!
That’s easy! Embedding Google Reviews widget on your website will take only 2 minutes. If you need a more detailed guide, scroll down to follow our complete guide or watch our video guide.
Looking to purchase our premium features? Please check the details on our pricing page here.
Method 2: Use Google Reviews Embed Code
To add Google reviews to your website using Google’s embed option, follow the steps below.
- Go to google.com/maps/
- Search your Google business profile.
- Click the “Reviews” tab.
- Choose a review and click the 3 dots on the upper left.
- Click the “Share review” option.
- On the popup, click the “Embed…” tab.
- Click “Copy HTML”.
- Login to your website admin panel.
- Create or update a page where you want to put your Google reviews.
- Paste the HTML code you copied earlier.
- It will show the Google map with your company name, review count, and link to your reviews.
- Save your page. Done!
You may choose method 1 or method 2, it depends on your needs. However, if you choose method 1, you can follow our complete guide below.
What Embedding Google Reviews Means
Google Reviews are feedback left by customers about their experiences with businesses.
You can find these reviews by going to Google Maps, searching for a company, and clicking the reviews tab. Users give their reviews, and Google verifies them. Because of this verification, reviews become a reliable source of information.
Authenticity is valuable, and Google reviews are authentic. Customers often ask: Is this product or service worth my time and money? These reviews carry significant weight because they will help the customers decide. Reviews from people with firsthand experience are unmatched.
If you embed Google Reviews on your website, you showcase honest feedback. Do you want to build trust and credibility with your audience? Our widget makes this easy. It will help you to highlight what customers love about your business.
Benefits of Adding Google Reviews to Your Website
There are various advantages for your company, clients and website when you personalize and integrate a Google Review on your website. Here are a few explanations for why you might want to give it some thought.
For Your Business
- Boosting Credibility. Authentic Google reviews on your website will build trust with potential customers. It is always good to see real people have positive experiences in your business. Building trust can improve your reputation in the business.
- Improve SEO. Google reviews on your website can enhance your website’s search rankings (SEO). This is because you regularly add fresh and relevant content. This can help your business rank higher in search engines like Google. It will attract more visitors organically.
- Increase Conversions. Positive reviews can influence purchasing decisions. It will convert browsers into buyers. If you showcase customer satisfaction, you create a powerful incentive for new customers to choose your business.
For Your Customers
- Build Trust. Seeing genuine reviews from other customers reassures visitors about the quality and reliability of your products or services. Trust can lead to a more confident purchasing decisions.
- Enhance Transparency. If you share real feedback, you show that your business values your customers. Transparency can build a stronger connection with your audience.
- Provide Social Proof. Reviews act as endorsements from real users. It will help potential customers feel more comfortable choosing your business. This social proof can reduce hesitation and encourage more sales.
For Your Website
- Engage Visitors. Dynamic and interactive reviews keeps visitors engaged. It encourages them to spend more time on your site. Increased engagement leads to lower bounce rates. You will have higher conversion rates.
- Enhance Aesthetics. Our widget seamlessly integrates with your website design, providing a visually appealing way to showcase reviews. A well-designed site with integrated reviews looks more professional and inviting.
- Add Fresh Content. Regularly updated reviews keep your site content fresh and relevant, which can improve your SEO performance. Fresh content signals search engines that your website is active, boosting your overall rankings.
How to Embed Google Reviews Widget for Free
Follow our complete guide below to embed Google Reviews on your website for free. The guide is divided into two parts to make it easier to follow.
Create and Customize Your Google Reviews Widget
The first part is creating your Google Reviews widget using the SociableKIT dashboard. Customize the look and feel to match your brand. Follow the steps below.
- Sign up FREE or login to SociableKIT. You can login here if you already have an account. Once you sign up, you will start your 7-day premium trial. After 7 days, you can activate the free plan if you don’t need our premium features.
- Select “Google Reviews” on the dropdown. SociableKIT offers several social media feeds widgets. You might need to search it using the highlighted area below. Once found, you can then select it.
Search and select your Google place or enter your Google place ID in the box.
- Customize your feed. Click the “NEXT” button to show the customization options of your social feed. You can change the layout, colors, font, and more to match your brand. Click the Save changes button.
- Copy the embed code. Click the “Embed on website” button on the upper right corner. Select your website builder. On the popup, copy the JavaScript embed code.
- Paste the embed code and save your website page. Please follow the second part below to add Google Reviews widget to your website.
Add Google Reviews Widget to Your Website
The second part is adding your Google Reviews widget to your website. After you customize your Google Reviews widget and copied the embed code, it is time to add it to your website. Follow the steps below.
- Copy your free Google Reviews widget embed code. Make sure you followed the first part above. It detailed how to you can create and customize your widget to get your free embed code.
- Create a new web page or edit your existing web page where you want the widget to appear.
- Open your webpage. You might use a code editor, a rich text editor, or a code block.
- Paste the embed code you copied from SociableKIT earlier.
- Save and publish your web page.
Common Embedding Issues and How to Fix Them
Learn how to troubleshoot the following common issues when integrating Google reviews into your website:
Embed Incompatibility
Sometimes, you paste the correct embed code on your site but still receive a blank or distorted feed.
A common reason for a defective feed is that the embed code is incompatible with your web builder.
The best way to bypass compatibility issues is using a website widget.
Use our SociableKIT Google reviews embed code generator to create a script compatible with all major web builders.
Display Issues
The embed’s appearance might seem flawed or distorted on different browsers and device types.
Use our SociableKIT widget to make the feed dynamic and responsive even for mobile users.
Limited Reviews in the Embed
Google’s API might limit how many review posts you embed on your website.
You can bypass the restrictions using third-party tools.
Our widget lets you embed unlimited testimonials on your website. You can limit the display to 20 reviews at a time and include a button to load more posts.
Missing Reviews
If new reviews do not appear on your feed, the embed likely lacks an auto-update feature. This is a common issue when integrating Google reviews using the link method.
Embed the Google reviews using our widget and enjoy daily scheduled feed updates. Also, you can learn how to refresh the feed using the Request sync button.
Website Performance Issues
Integrating multiple feeds into your site could slow down its loading speed. This negatively affects your site’s performance and user experience, increasing bounce rates.
Configure your Google reviews embed to ‘lazy loading,’ where the feed appears only when visitors navigate to the section.
Join thousands of owners who use our widget to sidestep these common issues when embedding customer feedback on their sites.
We offer flexible subscription plans to cater to different business needs. Visit our pricing page to explore the packages and pick a plan that suits you!
Create a SociableKIT widget for seamless website Google reviews integration!
Video Guide: Embed Google Reviews on Your Website for Free
Watch our YouTube video below to learn how to embed Google Reviews on your website for free.
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High Performance Coach, NeuroActivCoach
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Robert Herring
CMO – Disciple Christian Motorcycle Club
Thank you SO MUCH!!! SociableKIT is EXACTLY what I was looking for. It works perfect. Your plugin will be in use on the Events page.
Einstein Gan
Senior Web Designer, Human & Human
Awesome easy-to-use solution for our client's social media campaign. Support was very responsive and helpful. Can't thank you enough for accommodating our new feature request.
Kristin Berg
Co-Founder – Tango Social Club
I’m using a custom Facebook page events feed on my website. I asked Mike to translate the day and month labels to French for my calendar. Mike quickly did it for me. Thank you Mike, I appreciate it a lot! SociableKIT support is great! :)
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Business Process Manager, Maschinenfabrik
Wow, I'm using SK for sharing my LinkedIn posts on my WordPress site and it works incredible. It's quick and easy to "deploy". And when I was needing some extra customization, support worked really quick. You are great guys!
John Parker
Website Developer – Aura Entertainment
Finding SociableKIT saved a huge amount of hours in a project to integrate social/web channels. Absolutely excellent support with quick responses and updates.
Kristen Williams
Founder & CEO, Hempsley
This was a great way to easily embed Google Reviews into my client's Wix site. I had trouble at first because the business has no physical address listed, but the support team helped me out and everything is running smoothly so far. I recommend!
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Founder & Owner – Online Profile Coach
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Recording Artist, David Chapa Music
Simple, clean, and efficient. That's the best way to describe this platform of social plug-ins. Now I just have to update my events calendar in one place on Facebook and my website is updated automatically. That just saved me from hours of "double-entry" work!
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Member – La Grange Citizens Council
Thank you!!! The SociableKIT website plugin is an incredibly simple, clean and easy solution for us.
Good Shepherd Episcopal Church
Church social media team
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Co-Founder & Designer – Moonbase Labs
I LOVE what you’ve built here. I’ve successfully linked my client’s Facebook Page ID and events are coming in just fine. Thanks for what you do. You have been incredibly helpful! I’m really impressed with your customer service and I’ll be recommending SociableKIT to anyone looking for what it offers!
Why You Should Embed Google Reviews According to Statistics
Here are some eye-opening statistics that highlight the importance of Google reviews and the benefits of embedding them on your website.
73% of All Reviews Are on Google.
73% of all reviews are hosted on Google making it the most popular for customer feedback. Adding your Google reviews to your website will make sure that the most influential and widely read reviews are displayed. This might greatly increase your website’s credibility.
81% of Consumers Use Google for Local Business Reviews.
In 2021, Google was used to evaluate local business for 81% which is more than 2020 that only has 63%. This sudden increase shows how important it is to have a significant online presence on Google reviews. You may reach potential consumers by displaying these reviews on your website, which is the main source of information they use to decide.
67.7% of Purchase Decisions Influenced by Reviews.
Online reviews affect 67.7% of purchase decisions. This shows that reviews are important and have an effect on customer behavior. This will gain the trust of potential consumers and offer social evidence, adding Google reviews may have a direct effect on your sales.
60% of Customers Read Google Reviews for Local Businesses.
When searching for local businesses, 60% read reviews from Google. By adding these reviews to your website, you can bring these potential clients and make sure they read positive feedback just when they need it.
28% of Consumers Check Reviews While Outside the Business.
28% of consumers check online reviews of a company while waiting in line or parking close to the building. Adding positive Google reviews might impact these impulsive choices and attract more visitors to your website.
Embedding Google reviews on your website can significantly improve your business’s credibility and attract more customers. Start using our Google reviews widget today to take advantage of these benefits.
Best Practices for Displaying Google Reviews on Your Website
Here are some helpful pointers for optimizing your Google reviews feed on your website:
Use a Website Widget
Linking a Google reviews feed to your site using a widget simplifies the embedding process.
It ensures the embed code is compatible with your site for seamless integrations.
For example, you only need to know how to find Google Place ID, and the SociableKIT widget will import the reviews to your site.
Highlight Positive Testimonials
Ensure your best customer reviews appear first on the feed.
This encourages visitors to learn the actual use cases and benefits of your products or services, which helps lead them through your conversion funnel.
Customize the Embed’s Appearance
Design the Google reviews embed to be in tune with your website theme. We recommend picking themes similar to your website background or brand colors.
Also, set your preferred embed layout to Grid, Masonry, or Carousel.
Personalize the Feed
Use filters to curate your feed to align with your potential customers’ interests. For example, you can limit the feed to display reviews applauding your customer service or prompt delivery.
Additionally, learn what is manual moderation feature, and how to use it to refine your Google reviews feed.
Track and Optimize
Use Google Analytics and our widget reports to monitor your embed’s performance, including interactions, impressions, and click-through rates.
Also, track user behavior to identify ways to improve the Google reviews feed to maximize engagement.
Encourage Interactions
Make the feed zoomable to encourage visitors to interact with the posts.
Additionally, include buttons and request visitors to complete the target actions. For instance, you can ask customers to submit feedback or share specific reviews on social media.
Google Reviews on Website Examples
Below are examples of small businesses and website owners using our Google reviews widget to showcase customer testimonials on their sites:
Manual Motion Google Reviews
Manual motion is a brand offering osteopathic assessment and treatments in a positive and welcoming clinical environment. They use the SociableKIT Google reviews widget to promote their professional hands-on treatments with registered Manual Osteopathic Practitioners on their website.
Westside Expert Google Reviews
Westside Expert are real estate experts that can help you make the best deal and the best decision. They use the SociableKIT Google Reviews widget to feature the most in-depth information on homes, investment properties, and other insights and opportunities in the local neighborhoods and hyper-local real estate market on their website.
Melbourne Capital Group Google Reviews
Melbourne Capital Group specializes in comprehensive, transparent, and independent wealth management. They use the SociableKIT Google Reviews widget to foster profitable and sustainable growth in the interest of our clients, employees, and society as a whole on their website.
Steengoedt Hypotheken Google Reviews
Steengoedt Hypotheken is a local consultancy based in Grootebroek. They use the SociableKIT Google Reviews widget to offer their advice on mortgages, insurance, corporate finance, and real estate finance on their website.
Gutter Tex Google Reviews
Gutter Tex is the Best Gutter Company in Texas. They use the SociableKIT Google Reviews widget to promote a seamless gutter company offering dedicated customer service, quality materials, and a fair price. on their website.
What Do Experts Say About Google Reviews
Google reviews are an excellent way for businesses of all sizes to get more visibility and reach out to new customers. Many people may still not fully understand how much impact or influence Google reviews can have on your business. Experts agree that they are a great way to attract new customers and keep current ones coming back repeatedly. Here are some expert thoughts about Google reviews.
Google reviews will help you get found.
“Remember, Google is where many of our clients first find us, so it’s worth asking clients to post a quick review there.” – Karen Cureton, Multi-award-winning social media trainer.
Google reviews provide customers with insights into your business.
“So, why are Google Reviews important? It`s because they provide your potential customers with valuable insights into your business.” – Martin Reynolds, Social media specialist
Google helps your brand be more trustworthy.
“According to Google, businesses that respond to their customer reviews are seen as 1.7 times more trustworthy than those who don’t.” – 3sixfive, Social media community experts
Why Choose SociableKIT’s Google Reviews Widget
Our SociableKIT Google reviews widget is popular among website owners for the following reasons:
- The no-code widget simplifies the integration process for first-time users.
- Widget refreshes daily to reflect the latest testimonials on your site.
- Responsive customer support to help troubleshoot your integration issues.
And if you’re wondering, ‘Is SociableKIT safe?’ it is, and it complies with General Data Protection Regulations.
Customization Tips for Our Google Reviews Widget
Below are effective tips for customizing our Google reviews widget:
- Pick widget colors that give your feed a stunning display
- Configure the widget to showcase positive reviews first
- Use keywords to filter which posts appear on your feed
- Add CTA buttons to boost visitor engagement
Frequently Asked Questions (FAQs)
Let’s answer common questions users ask about linking Google reviews to a website:
Do I Need to Be a Google My Business Owner to Embed Reviews?
No. You don’t need to be a Google My Business (GMB) owner to embed reviews on your site.
However, you must have a GMB profile to receive reviews on Google.
Is There a Limit to the Number of Reviews I Can Embed?
No. Google does not restrict how many reviews you can embed on your site.
However, you can limit the posts to around 20 to keep the feed organized and easy to navigate.
How Often Are the Embedded Reviews Updated?
It depends on your integration settings. Our SociableKIT widget updates your Google reviews feed daily.
Additionally, you can request manual updates when necessary.
Are There Any Risks to Embedding Google Reviews on My Website?
Yes. There are several risks to embedding Google reviews on your site. For example, some reviewers might prohibit showcasing their feedback on your site.
Also, the integration must comply with Google review policies to avoid penalties.
Related Links
Here are some related links to Google reviews.
What is Google Reviews? Google Reviews lets customers rate and share their shopping experiences with businesses. Embedding Google Reviews on your website for free helps showcase customer feedback and build trust.
How to update Google Reviews? Learn how to update your Google Reviews with new information, photos, or videos. This guide helps you keep your embedded Google Reviews up-to-date and accurate on your website
Google Business Profile reviews API. This API will allow you to list your Google Place reviews programmatically. You need to learn how to code to use it, and you also need to be the business profile owner you want to use.
How do you add admins or account managers to Google Account? Learn how to invite new owners or managers to your Google Business Profile. Adding admins can help you manage and respond to Google Reviews more effectively.
Related Case Study about Google Reviews. Tamsin Hall manages the rental property and furniture industries for her two businesses, ZenCapeTown Holiday House and Office Chairs Direct. She had to deal with a problem many businesses face these days: winning over potential customers by building credibility and trust.
Conclusion
Create a SociableKIT widget and showcase Google reviews on your website for social proof and effective lead generation.
