How to Embed an Instagram Feed on Your Website for Free

Instagram has over 2 billion active users monthly, only ranking behind Facebook and YouTube. Additionally, users spend about 33 minutes daily on the app.

Embedding an Instagram feed helps you provide fresh website content and attract new followers to your social media profile.

It also addresses the burden of double posting content on your Instagram and website.

In this article, we’ll guide you on how to embed Instagram feeds on your website.

How to Embed an Instagram Feed on a Website

There are two ways to embed a LinkedIn Instagram feed on a website:

• Website widget option
• Link option

Each embedding method has its pros, cons, and best use cases.

Keep reading for an in-depth review of each method, including where to use it to maximize website engagement.

What an Embedded Instagram Feed Actually Does

Embedding an Instagram feed involves linking the original content source (in this case, Instagram) with another platform, such as a website or digital signage.

A successful embed means site owners can bypass content management systems when showcasing their Instagram profile posts, story highlights, reels, and hashtag feeds.

There are two ways to embed an Instagram feed on a website:

• Website Widget: Use a plugin or third-party tool to embed Instagram posts as customizable, auto-updating feeds on a web page.
• Link Option: Embed standalone posts manually using an embed link generated on Instagram.

In cases where you embed an Instagram feed widget, visitors can interact with the content, including clicking on posts and following your profile.

Set Up an Instagram Feed in Under 5 Minutes

Embedding an Instagram feed on a website takes only a few minutes but depends on whether you have previously interacted with embedded links.

The good news is that no coding is required!

If you have experience with widgets, creating and customizing a widget and then pasting it on a webpage where you want it to appear should take about two minutes.

First-timers may need some time to familiarize themselves with embedding. Still, adding an Instagram feed to a website is straightforward, so it should take at most five minutes.

6 Benefits of Embedding an Instagram Feed on Your Website

Embedding Instagram feeds on your website has the following benefits:

1. Source of fresh content: It is costly and time-consuming to post fresh content on your website daily. Instagram feed embedding provides a regular content source to keep your website vibrant.
2. Higher sales and conversions: Posting user-generated content attracts potential customers to your website. You can organize the Instagram posts into shoppable galleries with product captions and tags that visitors can browse and order.
3. Improved visitor engagement: Bounce rate is an essential KPI when tracking website performance. Instagram feed embedding boosts a website’s vibrancy, encouraging visitors to spend more time on a webpage, hence higher customer engagement.
4. Positive social interactions: Instagram feed embedding helps businesses build communities around their brands. Showcasing user-generated content on your website makes your followers feel seen and appreciated, which helps create a loyal fanbase.
5. Social Proof: Displaying user-generated content (UGC) from Instagram on your website provides real customer testimonials that encourage visitors to trust your brand, increasing conversions.
6. Cross-channel Traffic Growth: Embedding a curated Instagram feed on your website entices visitors to check out your Instagram profile or page, increasing impressions and growing your followers.

Common Issues with Instagram Feed Embedding (and How to Fix Them)

More often than not, Instagram feed embedding is straightforward, so you might not encounter any issues.

However, as with any integration, you might face a few unforeseen challenges. Let’s discuss them in detail below:

• Feed syncing issues: Some data sources take time to sync and could affect how soon the Instagram feed appears on your website. Wait up to 24 hours for the feed to sync and display.

Consider re-embedding the Instagram feed if it does not sync within this period.

• Incorrect data source: Inaccurate data sources could return error messages or display the wrong feeds.

Countercheck the provided username, hashtag, or profile ID to generate the right Instagram feed.

• Feature limits: You might not access some customization templates and features because you are using a free plan.

Consider upgrading to a premium plan for unlimited access.

An easy workaround to such unforeseen issues is by using SociableKIT’s Instagram feed widgets. Our widgets specify the required data source type and have a sync request button to update the Instagram feeds.

• Loading Speed Impact: Embedding multiple Instagram feeds on the same page or displaying heavy images in the content can exhaust your website’s bandwidth, slowing page load times. Use an Instagram feed widget to display the posts as a single stream. Additionally, configure the feed for lazy loading, so that it only executes after the website has displayed the core design elements.
  
• GDPR and Privacy Compliance: Website owners are often concerned that third-party tools come with cookie trackers that could infringe on visitors’ privacy. SociableKIT is safe and complies with GDPR laws, meaning it does not collect user data without consent.

How to Embed an Instagram Feed on Your Website for Free

Follow our complete guide below to embed Instagram feed on website for free. The guide is divided into two parts to make it easier to follow.

Create and Customize Your Instagram Feed Widget

The first part is creating your Instagram feed widget using the SociableKIT dashboard. Customize the look and feel to match your brand. Follow the steps below.

1. Sign up FREE or login to SociableKIT. You can login here if you already have an account. Once you sign up, you will start your 7-day premium trial. After 7 days, you can activate the free plan if you don’t need our premium features.

Here are the different types of Instagram feeds that you can add to your website:

• Instagram Profile widget: You can embed an Instagram profile on your website to showcase fresh posts and enhance visitor engagement. Adding an Instagram feed on a website also helps visitors find and follow your profile/page, growing your social media followers.
• Instagram Hashtag Feed widget: Use an Instagram hashtag feed embed code generator to pull content directly from Instagram using specific hashtags. Additionally, embedding an Instagram Hashtag Feed on your website is a great way to connect with your audience and showcase social media buzz around your brand or events.
• Instagram Stories widget: Learn how to embed Instagram Stories on your website to showcase your latest stories and bring the vibrant energy of your Instagram content to your site. 
• Instagram Story Highlights widget: You can embed Instagram Story Highlights on your website to give visitors a glimpse of your most memorable moments and updates. 
• Instagram Location widget: Consider embedding an Instagram Location feed on your website to showcase photos and videos tagged at a specific location directly on your website. It’s a fantastic way to visually connect your audience with the place, bringing to life the atmosphere and experiences shared there. 
• Instagram Reels widget: An easy way to make your site more lively and keep content fresh without extra work is to embed Instagram Reels on your website to showcase short, entertaining videos from your profile or page.

3. Enter your Instagram feed ID or username. Copy your Instagram feed URL and paste it in the username box. Our system will automatically identify your Instagram feed ID or username.

4. Customize your feed. Click the “NEXT” button to show the customization options of your social feed. You can change the layout, colors, font, and more to match your brand. Click the Save changes button.

5. Copy the embed code. Click the “Embed on website” button on the upper right corner. On the popup, copy the JavaScript embed code.

6. Paste the embed code and save your website page. Please follow the second part below to add Instagram feed widget to your website.

Add Your Instagram Feed Widget to Your Website

The second part is adding your Instagram feed widget to your website. After you customize your Instagram feed widget and copied the embed code, it is time to add it to your website. Follow the steps below.

1. Get your free embed code from SociableKIT. Make sure you followed the first part above to create your widgget, customize it, and copy your free embed code.

2. Create a new web page or edit your existing web page where you want the widget to appear.

3. Open your webpage. You might use a code editor, a rich text editor, or a code block.

4. Paste the embed code you copied from SociableKIT earlier.

5. Save and publish your web page.

6. View your web page with the widget. Done!

How to Embed an Instagram Feed on Different Website Platforms

The table below shows where to paste your Instagram feed embed code based on your web builder:

Platform	Where to Paste the Embed Code
WordPress	In the custom HTML block in the Block Editor
Squarespace	Code block, but requires a Business plan to access the feature
Shopify	HTML editor
Wix	Embed code element

Our Instagram feed widget is compatible with all major website builders, including Squarespace, Wix, WordPress, and Shopify. 

This section provides step-by-step guides for adding the embed code you generated on SociableKIT to these website platforms.

How to Embed an Instagram Feed on WordPress

Here is a simple guide for embedding an Instagram feed in WordPress:

1. Log in to your WordPress admin panel.
2. Create a new page where you want to add your Instagram feed or open an existing one.
3. Add a code block, then select the HTML Block option. 
4. Paste the embed code you generated on SociableKIT.
5. Save the changes and publish the page. 

How to Embed an Instagram Feed on Squarespace

Follow these steps to embed an Instagram feed on your Squarespace website:

1. Log in to your Squarespace dashboard. NB: You must have at least a business account to embed widgets on your Squarespace site. 
2. Create a new page or select to edit an existing web page where you want to place the widget.
3. Click the Edit button on the selected web page and create a </> Code block.
4. Paste the Instagram feed embed code into this code block.
5. Save the changes and load the web page to see how the Instagram feed appears on your website. 

How to Embed an Instagram Feed on Shopify

Below is a step-by-step guide for embedding an Instagram feed on your Shopify website:

1. Log in to your Shopify admin dashboard.
2. Select Online Store from the left sidebar menu.
3. Choose to create a new web page or open an existing one.
4. On the page that you have opened, click the <> Show HTML icon.
5. Paste your SociableKIT embed code and save the changes.

How to Embed an Instagram Feed on Wix

Learn how to embed an Instagram feed on your website:

1.  Log in to your Wix admin dashboard.
2. Navigate to the left sidebar, click the + icon, and select to add a new page or open an existing one. 
3. Click the + icon on the web page you opened and select to Embed Code under the Add Elements menu.
4. Drag the Embed a Site feature to the web page where you want to add the Instagram feed and select to Change website address.
5. Paste the embed code you created on SocialbleKIT and click Apply, followed by Publish, so the widget goes live on your website. 

Best Practices for Your Instagram Feed Embed

How well you set up and customize your Instagram feed can influence how visitors engage with your website, including dwell time and conversion rate. 

Follow these practical tips when embedding an Instagram feed on a website:

• Match the Feed Layout to Your Site Design: Pick a feed layout that blends with your website design, including grid, masonry, and carousel. For example, a carousel layout works best when you want the Instagram Feed to appear on the home page as the primary attention-grabber. In contrast, the grid layout is best suited for product pages. 
• Incorporate UGC in the Feed: Display Instagram posts from clients and followers to build invaluable social proof for your website, encouraging potential customers to trust your business.
• Curate the Feeds: Leverage automatic and manual moderation features to control the content that appears on your Instagram feed, ensuring it aligns with your brand and target audience’s expectations.
• Ensure Mobile Responsiveness: Use a mobile-first design for your Instagram feed to give visitors a consistent UX across devices and encourage them to interact with your content on the go.
• Embed the Feeds Strategically: Showcase Instagram feeds where decisions happen and ensure they are in the right context. For example, you can embed UGC, such as unboxing videos, on your product pages to nudge shoppers to make their purchase decision while on your website. 

Video Guide: How to Embed an Instagram Feed on Your Website

Do you prefer a video tutorial? Watch our YouTube video below to learn how to embed an Instagram feed on your website from one of our team members.

Integrate Instagram Feed on Your Website in 2 Minutes

Quickly upgrade your website by embedding Instagram feed on website in 2 minutes.

Sign up to SociableKIT now!

See What a Well-Embedded Instagram Feed Looks Like

Here is a good example of a well-embedded Instagram feeds:

Sugar Bowl’s Instagram Profile on Their Website

Sugar Bowl is one of the oldest ski resorts in California. It has a rich history and connections to Austrian ski culture, Hollywood, and Walt Disney. Sugar Bowl uses our Instagram feed widget to showcase stunning ski conditions and events. It provides real-time updates to attract winter sports enthusiasts. This helps them engage with their community. It is good to highlight the unique, authentic experience they offer.

Dang Paddles’ Instagram Profile on Their Website

Dang Paddle is among the most popular custom Greek paddle manufacturers. The company allows its clients to submit unique paddle designs, which they bring to life with precision woodworking tools.

Dang Paddle uses our Instagram feed widget to display stunning paddle designs and share moments from event meetups. This helps Dang Paddle engage the Asian Greek community, which makes up the largest part of their clientele.

4 Stats That Show Why Embedding an Instagram Feed Works

Did you know that Instagram has a 4X higher engagement rate than Facebook? Well, you read it right, and the data back it!

Below are some interesting statistics that show the value of Instagram feed embedding.

• Instagram users spend at least 30 minutes daily on the app, more than on other social media platforms like Facebook and X (formerly Twitter).

As such, embedding Instagram feeds might encourage visitors to stay on your website longer.

• 44% of Instagram users browse the app for shopping. About 1 in 2 users enjoy browsing product catalogs on Instagram, while another 4 in 5 users discover new products on the platform.

E-commerce businesses can leverage shoppable galleries and user-generated content on Instagram for sales conversions.

• Instagram comprises 44.8% male and 55.2% female users. It has a relatively balanced gender split compared to most social media platforms.

As such, embedding an Instagram feed on your website will likely appeal to most site visitors regardless of gender.

• About 500 million people watch Instagram reels daily. Videos and reels receive twice as much engagement as other content types on Instagram.

Businesses can embed user-generated Instagram reels on their websites to boost engagement.Do you have an active Instagram profile that you want to embed into your website? Use SociableKIT’s Instagram Feed widgets to embed your profile and reinvigorate your website.

Frequently Asked Questions (FAQs)

Here are answers to the most common questions about how to embed an Instagram feed on your website, including tips on customization, platform compatibility, and how it all works:

Can I Embed Instagram Stories on My Website?

Yes. You can embed Instagram stories on your website. SociableKIT offers three website plugins that support Instagram stories.

• Instagram Stories widget
• Instagram Story Highlights widget
• Instagram Story Highlights Multiple widget

Can I Embed Instagram Reels on My Website?

Yes. You can share your profile’s Instagram reels on your website. Use these SociableKIT Instagram Reels widgets depending on the number of videos you want to embed.

• One post: Instagram Reel (Single reel) widget
• Multiple posts: Instagram Reels widget

Does Embedding an Instagram Feed Affect Website Loading Speed?

Yes. Embedding an Instagram feed could affect website loading speeds, but it depends on the size of the displayed content. As such, we configure our Instagram feed widgets for “lazy loading,” which only executes after the main content renders, preserving the site’s bandwidth.

Pro tip: Avoid large image sizes for faster loading speeds.

Can I Customize the Appearance of My Embedded Instagram Feed?

Yes. You can customize your Instagram feed embed to match your website theme.

Our Instagram feed widgets let you customize your embed’s appearance, including specifying the number of columns, post spacing, hover effects, and whether to use dark or light mode.

Is Embedding an Instagram Feed Free?

Yes. Embedding an Instagram feed is free. SociableKIT offers a free plan that lets you set up and personalize your Instagram feed without a subscription. 

However, we recommend buying a monthly plan to access premium features, such as auto-sync, advanced customization, and priority support.

Does an Embedded Instagram Feed Help With SEO?

Yes. An embedded Instagram feed helps with SEO, though not directly. It enhances SEO by encouraging visitors to interact with the Instagram feed and spend more time on your website. 

Additionally, you can incorporate high-volume keywords into your Instagram posts so they appear in the embedded feed, helping your website rank in relevant searches. 

How Often Does the Instagram Feed Update on My Website?

It depends on how you have configured your Instagram feed. Our Instagram Feed Widget refreshes frequently, ensuring recent posts appear on your website, providing a fresh stream of content for visitors to interact with. 

Additionally, the widget has a manual sync button that allows you to request feed updates outside the scheduled times.

Conclusion

Instagram feed embedding allows you to capitalize on your following by directing organic traffic to your website. It is also an effective way to create a loyal fanbase around your brand.

Additionally, the widget’s cross-platform compatibility means you can use the same embed code across multiple websites, regardless of the web builder. 

Be among the thousands of satisfied content creators and business owners who use SociableKIT widgets to embed Instagram feeds on their websites. Join SociableKIT today and create an Instagram Feed widget for your website!