Social media has become the most effective marketing strategy that every business has taken advantage of because of the wide range of audiences that are using social media. Social media users can vary by age, gender, ethnicity, and occupational background, which must be considered based on your business’s target audience. 

With social media being a global community channel that costs nothing, everyone, and I mean everyone, has access to social media through the internet. The best part is with the number of people using social media, there is an audience who are bound to see your product on one of the social media platforms. 

There is a high chance that that audience can turn into customers. In the ears of a businessman, this is excellent news, isn’t it? A medium containing a wide range of audiences and potential customers, who wouldn’t use social media to showcase their product?

With that being said, what are the most used social media apps in 2023? User’s reasons for using social media? And Tips for choosing the right social media platforms to showcase on your website.

Most used social media apps in 2023

Humans are designed for socializing; if a person hasn’t been able to see, communicate, bond, or socialize with other people, there will be negative effects on that person’s physical and mental health. It’s so essential for us to socialize that we invented many different apps for socializing, hence, social media apps. 

Social media platforms can be differentiated based on their uses or purpose. For example, Instagram is a social media app mainly for sharing or displaying your pictures and stories to other people. 

In contrast, YouTube is a social media platform for people to share videos. Now, each social media app has its purposes, and this causes people to choose what app they want to use based on what they fancy doing.

So here is the list of the most used social media apps in 2023:


Facebook is the biggest social media platform in the world, with its users summing up to 2.963 billion and still counting. Founded by Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes. 

The number of users increases each month by roughly 5 million users. And its monthly active users are 37% of the earth’s population.


Steve Chen, Chad Hurley, and Jawed Karim founded YouTube, an online video-sharing social media platform, in 2005. It averages 14.3 billion monthly visitors and is the world’s second most frequented website.

There are 2.6 billion active monthly visitors on YouTube. Users frequently visit YouTube for entertainment or education.


WhatsApp is a voice-over-IP and instant messaging service that is accessible worldwide. Sending text messages, voice messages, video calls, pictures, documents, locations, and videos are all possible with WhatsApp. By 2027, WhatsApp’s monthly active user base, currently at 2 billion, is expected to increase to 3 billion. 

Using WhatsApp Pay, a service that functions similarly to PayPal, and its business app, WhatsApp generates revenue. WhatsApp generated $8.7 billion in yearly sales in 2021.


In 2010, Kevin Systrom and Mike Krieger founded Instagram, a social networking site for sharing images and videos. Instagram users can upload photos tagged with geography and other hashtags and short- and long-form video content and stories. With 2 billion monthly users, the majority of them are young adults (16 to 34) on Instagram.


Chinese social media and mobile payment app WeChat was created by Tencent Holdings in 2011. It is China’s all-purpose app and has been the largest standalone mobile app in the world since 2018. Having 1.309 billion monthly active users in 2023.


TikTok claimed in September 2021 that it has 1 billion monthly active users worldwide, ranking it sixth in our list of the most “active” social media networks worldwide. According to data the business has made available in its self-service advertising tools, marketers might reach 1.051 billion TikTok users who are 18 or older in January 2023.

Facebook Messenger

Facebook, WhatsApp, and Instagram creators also developed Facebook Messenger as a social platform for instant chat. Initially created in 2008 as a Facebook Chat, but in 2011 it underwent a redesign and became a social platform. Although it does not generate any income for Meta, it attracts new users.

In our list of the most used social media platforms globally in January 2023, Facebook Messenger ranked seventh with 931.0 million users that advertisers could reach.


Despite being temporarily outlawed in Russia, Russian entrepreneur Pavel Durov developed the multi-platform messaging service Telegram, which has no ties to official bodies or businesses. After being released for the first time on iOS and Android in late 2013, it reportedly has 700 million monthly users. 

Every time one of its more established competitors is involved in a privacy scandal, Telegram’s user base grows.


Former Stanford University students Evans Spiegel, Bobby Murphy, and Reggie Brown created the multimedia instant messaging program Snapchat. Users can send messages and photographs only viewable for a brief time before disappearing. Advertising reached 634.8 million in 2023.


On Twitter, users can post and engage with microblogs called tweets on the American social networking site Twitter. Posts can be made, liked, and retweeted by users. Twitter was founded in 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. In 2023, advertising revenue for the company hit $556 million, ranking it eighth on our list.

User’s reasons for using social media

Based on a study, by 2023, 4.9 billion of the approximately 8 billion people will be active social media users for an average of 2 hours per day. It is insane that these numbers are this high. 

Still, looking at the pandemic and lockdown that just hit the world in 2020, it is reasonable that people spend more using social media and are still using it today. From a business perspective, this can be taken as an advantage to reach more people worldwide than before. 

Considering what people usually do on social media, this can be a great success for a small business if used correctly. So, what do social media users generally do on social media?

See the chart below:

Source: Meltwater

Based on the study above, a chart has been made. The top spot reason why people will use social media in 2023 is keeping in touch with their friends and families, which is reasonable since we already talked about how humans have a need to socialize, or else there will be negative effects. 

But, a business person most likely looks at the percentage of the users of social media “Finding content,” which is 30%, “seeing what’s being talked about” – 28%, “Finding inspiration for things to do and buy” – 27%, “Finding products to purchase” – 26%. 

Taking all of this into account and using social media to promote your website or product, people are more likely to find your content, talk about your content, find your content to be inspiring or exciting to buy, and find your product suitable that they will end up buying it, and since the top reason why people use social media is “Keeping in touch with their friends and families”; they are more likely to share your product, website, service to their love ones gaining more audience. 

Now that you want to use social media platforms for your website, what’s the best platform to choose?

Tips for choosing the right social media for your website

You learned about the most used social media apps today and what people usually do on social media, and how it will benefit your website or business. So, what is the right social media platform for you? Since the most used social media platform is Facebook, it should be it, right? No, now hold your horses; it’s not that simple. 

You need to consider things before choosing the right social media. Here are some tips for you on how to choose the right social media for your website.

Know the nature of your product

Knowing what your product is is important because this might dictate what social media you should integrate. If your business is a business-to-business (B2B), then Linked In is probably the best fit because LinkedIn has more potential for business partnerships and collaboration, and if your business is a business-to-consumer (B2C), the best fit is probably Facebook, Instagram, or Twitter since it gives you more visibility and connects you to the consumers.

For example, suppose your product is about cooking recipes. In that case, using YouTube for better visual instruction and a demo of the dish’s recipe is probably more beneficial. Most social media users will most likely go to YouTube when they want to search for the recipe for a particular food.

Another example is if your product is about an automobile, then probably Facebook and Instagram fit in your business since you can post the images of the said automobile and engage or answer questions on Facebook; if a customer has a concern about the car, Instagram you can showcase the cars in a very flashy way and gain more popularity and audience since there is a specific community in Instagram that is interested in Cars.

Know your target audience

Another tip for knowing the right social media for your business is your core target audience. Knowing this can be taken as an advantage because rather than randomly choosing what social media you want, yes, that social media you chose has a huge number of users who are potential customers. 

Still, they are most likely to ignore your posts or content because they do not fit their interest, which is based on their age. For example, suppose your business is about toys or specifically children’s toys. 

In that case, you might choose a social media site with children between the ages of 8 – 12, like YouTube Kids, since most use YouTube today. At the same time, Facebook does not allow ages below 13 as their user, so Facebook is not the best option. 

We can see here just by knowing your target audience, you will get a clear view of what social media fits into your website or business.

Know your target audience’s demographics

Demographics are very important when choosing the right social media for your website, knowing your target audience, and knowing them well. Knowing your audience’s demographics can narrow down what social media platform you should use. 

Are they young? Old? Man? Woman? This is important because knowing this will more efficiently affect the social media you use. A product about cleaning appliances might pique women’s interest, specifically, Mothers. Considering that most of them are on Instagram or Facebook, this might be your perfect social media platform.

Follow your Ideal Customer.

Less about your company and more about where your ideal customer spends their time is important when selecting a social media platform. Go to LinkedIn for B2B, for instance, or Instagram for e-commerce. 

Once you’ve determined your customer’s location, you can be persistent and helpful to completely grasp your chosen social media platform. You want to be visible. 

Know your competitors.

One way to be effective is to be one step ahead of your competitors. Researching how they work and what social media they use can help you join that competition. What works for them might also work for you. 

You can take advantage of it and do it better or do more so than your competitors, but remember that not everything that works for them will work for you too. Simply copying your competitors will only take you so far as being the inferior version of them, and you certainly don’t want that.

You need to be more creative, resourceful, and flexible than your competitors. Knowing your competitors will give you a chance to one-up them.

Improve your digital footprints

Digital footprints are footprints but digital; it is the little information, content, and details about your website that help your target audience to track you down to the main core, which is your website. It can be done by designing your website with blogs, content, or in our case, social media. Combining these things with social media can improve, enhance, and promote your website. 

But as we talked about before, not because you can do it, it doesn’t mean you should do it; again, it all depends on your product, service, business, or website. Some things don’t fit your website, even if they can bring more customers.

Matching your audience’s platform.

Suppose your target audience is active on certain social media. In that case, it is probably the best idea and a huge benefit for your website to get or use the same social media platform as your audience. 

This will benefit you and the audience because they are already in their comfort zone or whatever social media platform they are on. They already familiarize themselves with that social media platform, meaning they can easily navigate to you; using your audience’s platform can also impact them easily.

Stay and maintain your social goals.

The key is maximizing impact with the least amount of work. And therefore, developing a consistent, maintainable social content strategy and distributing that information across all major platforms is more crucial than concentrating on a single social media platform. 

Understanding your social media goals is necessary for selecting a platform to focus on. Given that Twitter is a top channel for client feedback, giving it a priority to improve customer service may be beneficial.

For example, companies in the tourism and hospitality sectors may think about using Instagram to visually appealingly exhibit their products and services.

Take Your Social Media Integration to the Next Level with SociableKIT

Choosing the right social media platforms to showcase on your website is the first step. To truly leverage the power of social media, you need a tool that can help you seamlessly integrate your social feeds and make them look great on your website. That’s where SociableKIT comes in.

With SociableKIT, you can easily display your social media feeds on your website in a customizable, responsive, and mobile-friendly format. You can choose from various social media platforms, including Facebook, Instagram, Twitter, YouTube, and more, and customize your feeds to match your brand’s look and feel. 

You can also moderate your feeds to filter out unwanted content and ensure that your website stays safe and family-friendly.

Whether you’re a blogger, marketer, business owner, or social media manager, SociableKIT can help you take your social media integration to the next level. Try it out today and see the difference it can make for your website!

Take advantage of the opportunity to showcase your social media feeds in the best way possible. Sign up for SociableKIT now and see how easy integrating social media on your website is!


Knowing your product and how they work, your audience, and how to give and maintain content and communicate with them can help you choose the right social media platform for your website. Remember that your audience’s interests and benefits should always match yours; nothing connects people more than having the same interest, ideas, and goals.

SociableKIT excels in this field, connecting you and the customer; it is easy to use and a cost-effective marketing tool. Know your product, know your audience, know what social media platform to use, and lastly, use SociableKIT.

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