Businesses can use LinkedIn as a professional networking platform to establish their brand, engage with customers, and attract potential job candidates. Adding LinkedIn page posts to your website can offer numerous benefits, including increased brand visibility, improved website traffic, and lead generation.

This article will discuss 15 reasons business owners must add LinkedIn page posts on their websites.

Increased Brand Visibility

Adding LinkedIn page posts to your website can increase your brand visibility by making your content accessible to a larger audience. For example, if you are a marketing agency, you can showcase your latest client success stories through LinkedIn posts on your website.

Improved Website Traffic

Adding LinkedIn page posts to your website can attract more visitors and improve website traffic. This can be achieved by promoting blog posts or other valuable content on your LinkedIn page and driving traffic to your website. 

For instance, a software company can share a post about a new software update and include a link to their website for users to learn more.

Credibility and Thought Leadership

Consistently posting valuable and informative content on your LinkedIn page can establish your business as a credible thought leader in your industry. This can also improve your credibility with potential customers.

For example, a financial services company can share a post about financial literacy to showcase its expertise in the industry.

Employee Advocacy

Encouraging employees to share LinkedIn posts on their social media profiles can increase the reach of your content and promote employee advocacy. For example, a tech company can share a post about its company culture and encourage employees to share it on their LinkedIn profiles.

Lead Generation

By creating targeted and relevant LinkedIn posts, businesses can generate leads for their products or services. For instance, a software company can create a post about a new software feature and include a call-to-action to request a demo or schedule a consultation.

Customer Engagement

LinkedIn posts can also engage customers by asking for feedback or opinions. For example, a retail company can create a post about a new product line and ask customers for their opinions on the products.

Networking

LinkedIn is a professional networking platform, and sharing LinkedIn page posts on your website can help to expand your network. This can be achieved by connecting with individuals who engage with your content.

For instance, a consulting company can post about its consulting services and connect with individuals who engage with the post.

Recruiting

LinkedIn is also a popular platform for recruiting, and adding LinkedIn page posts to your website can attract potential job candidates. For example, a marketing agency can create a post about its company culture and attract potential job candidates who align with its values.

Competitive Advantage

Consistently sharing valuable LinkedIn page posts can give your business a competitive advantage over others in your industry. For instance, a healthcare company can share a post about the benefits of telemedicine and showcase how their telemedicine services differ from others in the industry.

Brand Awareness

LinkedIn page posts can also increase brand awareness by sharing news or updates about your business. For example, a hospitality company can create a post about a new hotel opening and showcase the features and amenities of the hotel.

Industry Insights

Sharing industry insights through LinkedIn page posts can help to establish your business as an industry expert. For instance, a logistics company can create a post about the latest industry trends and showcase its knowledge and expertise in the industry.

Improved SEO

Adding LinkedIn page posts to your website can improve your website’s search engine optimization (SEO) by providing fresh and relevant content for search engines to index. This can help to improve your website’s ranking in search results. 

For example, a law firm can share a post about the latest legal news and include relevant keywords to improve its SEO.

Customer Retention

LinkedIn page posts can also be used to retain customers by providing them with valuable information and updates. For instance, a financial services company can create a post about the latest tax regulations and provide tips for customers to navigate them.

Social Proof

Sharing positive reviews or testimonials from customers on LinkedIn page posts can provide social proof for your business and help to build trust with potential customers. For example, a software company can post a positive review from a satisfied customer and showcase how their software has helped improve their business.

Cross-Promotion

Sharing LinkedIn page posts on your website can also be used for cross-promotion by promoting other products or services your business offers. For instance, a healthcare company can post about a new health program and promote it on its website’s homepage to attract more sign-ups.

Add LinkedIn page posts to your website

Are you looking to add LinkedIn page posts to your website quickly? SociableKIT offers an easy solution with their LinkedIn page posts widget. By following this tutorial (https://www.sociablekit.com/tutorials/embed-linkedin-page-posts-website/) you can easily embed your LinkedIn page posts onto your website in just a few simple steps.

Conclusion

In today’s digital world, businesses must have a strong online presence to compete and succeed. Adding LinkedIn page posts to your website effectively improves your brand visibility, engages with customers, and attracts potential job candidates.

By consistently sharing valuable and informative content, businesses can establish themselves as credible thought leaders and gain a competitive ad.