Recent study results show that customers are almost 4X more likely to purchase products with at least 5 online reviews than those without testimonials.

Imagine the increase in lead generation opportunities as you gather more reviews online, especially on Google.

The best way to collect Google reviews is by creating a review link to easily share with customers.

This article covers how to generate a Google review link, including the best ways to share it with customers and effective tools to help you gather more testimonials.

Besides sharing the Google review link, we recommend showcasing your Google Business profile (GBP) on your website to encourage customers to submit their reviews. Our SociableKIT widget takes about 2 minutes to set up, including customizing the feed’s appearance. You can also place the embed anywhere on your website, including the home page, header, and footer.

Create a SociableKIT widget today and display your Google Business Profile on your website to attract visitors to submit testimonials!

What Is a Google Review Link?

A Google review link is a unique URL that customers can use to share their feedback on your Google Business Profile, making the review process convenient.

Other benefits of using a Google reviews link include:

  • Increased Feedback: Providing a seamless way for customers to submit their testimonials encourages more clients to submit feedback, boosting your review count.
  • Reduces Lost Reviews: Asking customers to search for your business on Google often leads them to review the wrong businesses, costing your profile invaluable ratings and testimonials.
Hands typing on a MacBook Air with Google search page open and a latte in the background.

Why Google Reviews Matter for Business Success

Are Google reviews really important? Yes. And here’s why:

  • Positive First Impression: Customers searching your business for the first time will likely rely on Google reviews to form an opinion of your products or brand. Positive Google reviews create an impactful impression on interested buyers, enticing them to reach out for business. 
  • Lead Conversion: Positive Google reviews, especially posts with your products’ images or videos, are often the final nudge high-intent buyers require to make their purchase decision.
  • Social Proof: Google reviews help establish your brand as credible and trustworthy, encouraging interested buyers to interact with your business.
  • Customer Engagement: Google reviews provide opportunities to interact with customers and show that you value their feedback, building a community for your brand.
  • Increased Organic Traffic: Interested buyers who resonate with the Google reviews will likely follow the link to your website to learn more about your products, increasing your website’s click-through rate.
  • Feedback Loop: The Google reviews you receive are an opportunity to analyze customer behavior and gain insights into refining your products or services to match buyer expectations.
Person searching on Google using a smartphone with a laptop in the background.

Step-by-Step Guide to Generate Google Review Link

Generating a Google review link is straightforward. 

You could get it from your GBP or create it manually:

Option 1: Generate the Review Link from Google

Here’s a simple guide to get your review link from Google:

  1. Log in to your Google Business Profile.
  2. Go to the Customers option.
  3. Click on Read Reviews and then select Get more reviews.
  4. Click the share option, select your preferred method, or copy the link.
  5. Alternatively, you could download the QR code by right-clicking it and then selecting the “Save as image as…” option.

Option 2: Create It Manually

Do you own several outlets and want to create a separate Google review link for each? You only need to know how to identify your Google Place ID. 

The next steps are easy:

  • Log in to your Google Maps and go to the Place ID Finder.
  • Enter your business name in the search bar.
  • Copy the generated Place ID. Your Place ID will look something like this: ChIJRb4RRL3vCYcRVMcl_6nEXDs
  • Paste the Google Place ID to the following link: https://search.google.com/local/writereview?placeid=.

The complete Google review link from both parts should be as follows:

https://search.google.com/local/writereview?placeid=.ChIJRb4RRL3vCYcRVMcl_6nEXDs

A person types on a laptop displaying the Google homepage, with an additional monitor in the background. A smartphone rests nearby.

Best Ways to Share Google Review Link

The secret to getting Google reviews is sharing the link with customers. But how do you do it to reach as many customers as possible? 

Let’s outline some proven methods below:

  • Share by email: Send personalized follow-up emails requesting customers to share their testimonials and provide the Google reviews link. 
  • Send an SMS: According to a recent survey, 84% of customers opted to receive messages from businesses they interacted with. This is an opportunity to send personalized messages to customers, requesting them to submit feedback using the Google reviews link shared in the text.
  • Use a QR Code: Use online generators like Uniqode and Canva to convert your Google reviews link into a QR code you can place in your physical shop as in-store digital signage. Alternatively, you could print it on your receipts and inform buyers that they can use it to review your business.
Hand holding a smartphone with the Google search homepage open.

Top Google Review Generation Tools and Generators

Sending follow-up SMS and emails manually can be time-consuming, taking up time that would otherwise be spent on core business functions. But here’s the good news. You could leverage Google review generation tools to help you gather customer feedback and enhance your online presence.

We have compiled a list of the best Google review generators on the market today:

1. SociableKIT

SociableKIT Homepage

SociableKIT is the #1 rated Google review generator for small businesses looking for a cost-effective, organic way to boost their online presence. It lets you embed Google reviews on your website to grab your visitors’ attention and direct them to your GBP. 

Showcasing customer testimonials on your website also provides social proof for your business, encouraging high-intent leads to trust your business. 

Other features include:

  • Data Safety: SociableKIT is safe and doesn’t store your personal data without consent.
  • Flexible Customizations: You can personalize your Google review widget to blend with your website theme.
  • Responsive Support: We have a customer-centric support team to help you troubleshoot integration issues.

Sign up for SociableKIT and join thousands of small businesses using our widget to showcase positive customer testimonials on their websites!

2. BrightLocal

BrightLocal Homepage

BrightLocal provides a suite of tools for automating repetitive tasks involved in gathering Google Reviews. For example, you can send personalized SMS and emails to collect customers’ feedback about your products and then request them to submit their testimonials using the provided Google review link.

Additionally, BrightLocal provides a robust platform for analyzing customer sentiments based on the submitted feedback. For instance, you could filter reviews that discuss your customer service or product quality and use the feedback to refine your client experience strategy.

3. Podium

Podium Homepage

Podium positions itself as a lead generation and management tool. It helps businesses identify opportunities to engage customers in the Google reviews section. It also lets high-intent customers reading the testimonials contact the business.

For example, suppose a customer praises your product or service quality. Podium’s built-in AI autogenerates responses thanking the customer for the feedback and encourages other people looking to have a similar experience to reach out through the provided channels.

Pro Tips to Maximize Google Review Collection

Creating a Google reviews link is just one part of gathering customer feedback on your Google Business Profile. You must also have a practical strategy for collecting customer feedback, especially positive reviews.

Here’s our simple cheat sheet to help you get more Google reviews:

  • Optimize Your Google Business Profile: Start by creating or claiming your GBP to get full control over the account. Next, upload relevant photos, including your brand logo, premises, and products, to attract more visitors to your Google Business Profile.
  • Incentivize the Process: Host giveaways to entice customers to share their testimonials and endear your brand to the public. For example, you could create a reward system where one lucky customer who submits a Google review during the week gets a coupon.
  • Meet Customer Expectations: High-quality services remain the best way to ensure customers submit positive testimonials. This is backed by a recent survey where 61% of customers said they were likely to leave a positive review if they felt that a business went above and beyond to ensure they had an exceptional experience.
  • Leverage Your Social Media Profiles: Add your Google reviews link to your profile bios so it is visible to anyone who visits your profile. Additionally, dedicate some posts to requesting your followers to share their experiences with your product on your Google business profile. Remember to include the Google reviews link in the posts.
  • Use Follow-Up Messages: Send personalized SMS and email messages asking customers about their experience with your products or services. Also, request customers to review your business on Google and explain how it would help other clients locate your services. Include the Google reviews link as a URL or QR code that leads customers to your GBP.
Freelancer working on a laptop with a vase of fresh flowers and colorful folders on a white desk.

Frequently Asked Questions (FAQs) 

Got more questions? This section answers commonly asked questions about generating a Google review link:

Why Is My Google Review Link Not Working?

There are several reasons why your Google review link may not be working:

  • A customer looking to submit their testimonial has not signed into Google.
  • You recently updated vital information on your GBP, such as your business name or address, and haven’t verified the changes.
  • You truncated the Google review link, either when copying or sharing it with customers.

Is It Possible to Shorten a Google Review Link?

Yes. It is possible to shorten a Google review link. 

Use online tools like Bitly, TinyURL, and Rebrandly to shorten and customize your Google review link so it is easily recognizable.

Can I Track Clicks on My Google Review Link?

Yes. 

You can use Google Analytics or third-party tools like ReviewTrackers and BrightLocal to track your clicks, including relevant keywords and customer sentiments.

How Do I Update My Google Review Link if My Business Info Changes?

Updating your Google review link works like generating the URL the first time. 

Follow these simple steps:

  1. Log in to your GBP.
  2. Go to the Customers option and select Read Reviews.
  3. Next, click on Get More Reviews and copy the updated Google review link.

Conclusion

This article should help you generate a Google review link and share it with customers so they can submit their testimonials. Confirm that you copied the Google review link correctly to avoid missing out on vital customer feedback.

Also, we recommend showcasing your GBP on your website to stimulate visitor engagement and encourage them to review your business.

Our SociableKIT widget bypasses the coding process, providing an embed script compatible with all major web builders. We also offer responsive support should you encounter integration issues.

Create a SociableKIT widget and display your Google Business Profile on your website to gather more testimonials!