Struggling to use LinkedIn hashtags effectively? Learn how to choose the right hashtags to boost visibility, reach the right audience, and improve engagement. Get expert tips now!
LinkedIn’s 1 billion members across 200 countries have made the platform a marketing powerhouse for growing business brands and generating high-quality leads.
One way to harness this power of LinkedIn is through hashtag posts, which you can leverage to promote your content to audiences with similar interests or share expert insight on industry trends.
This guide provides an in-depth overview of LinkedIn hashtags, including their different types, how to use them, and common mistakes to avoid when incorporating them into your posts.
TL;DR – Are Hashtags Still Relevant on LinkedIn?
LinkedIn hashtags help make your posts discoverable in two main ways:
- They promote your LinkedIn posts to larger audiences.
- They help you target niche communities.
Read the full article for a detailed guide on how to add LinkedIn hashtags to your posts.
Once you have optimized your LinkedIn hashtag posts, we recommend embedding them on your website for effective cross-platform promotion. On the one hand, embedding a LinkedIn hashtag feed on your website provides dynamic content for effective visitor engagement. On the other hand, website visitors who relate to your LinkedIn feed could follow a direct link to your profile.
Use our SociableKIT widget to curate a LinkedIn feed for your website visitors. Our widget is easy to set up and customize, even for a beginner. Also, you can use the automatic or manual moderation feature to determine which posts appear on the feed.
Create a SociableKIT widget today!
Do Hashtags Work on LinkedIn?
Yes. LinkedIn hashtags work and provide an effective tool for boosting your posts’ visibility on the platform.
A Statista survey showed that LinkedIn posts with hashtags had better visibility and interactions than those without.
The table below summarizes the survey results, highlighting the average impressions, shares, and clicks, among other metrics, when comparing LinkedIn posts with and without hashtags:
| Sample | Impressions | Shares | Clicks | Likes | Engagement | Comments |
| No Hashtags | 737.4 | 1 | 50.5 | 10.8 | 8.5% | 0.47 |
| 1-3 Hashtags | 927.4 | 4 | 76.7 | 14.7 | 10.1% | 0.5 |
The survey results underline the effectiveness of incorporating hashtags in your LinkedIn posts.
Benefits of Using Hashtags on LinkedIn
Incorporating hashtags in your LinkedIn posts helps promote your content to a larger audience, effective for growing your brand or building community on the platform.
Let’s look in detail at the incentives for using LinkedIn hashtags:
- Increased Visibility: Using LinkedIn hashtags helps your posts appear in relevant feeds, making them discoverable even to users outside your network.
- Targeted Reach: Adding niche-specific hashtags to your LinkedIn posts helps target specific audiences, such as professionals in your industry, to help you establish thought leadership.
- Effective Engagement: The increased reach and visibility associated with LinkedIn hashtags often result in more interactions on your posts, setting the foundation for one-on-one engagements with your target audience.
- Community Building: LinkedIn hashtags connect you with like-minded professionals and audiences, which helps expand your network and create opportunities for collaboration.
Types of LinkedIn Hashtags
Below are the main types of LinkedIn hashtags you can use in your posts:
- Branded Hashtags: They are specific to your brand and often include words or phrases affiliated with your company name, slogan, or products. Examples include #MicrosoftStrategy, #ShareACoke, and #Nike.
- Niche Hashtags: These LinkedIn hashtags are unique to close-knit communities or industry subsectors. For example, #Blockchain, #B2BMarketing, and #adwords.
- Campaign Hashtags: They help track engagement and encourage the target audience to participate in the campaign. Examples include #WeAreNetflix, #GrowWithGoogle, and #JustDoIt.
- Career Hashtags: They are effective for sharing job vacancies, career advice, or your company’s employee-focused culture. Examples include #careers, #hiring, and #InterviewTips
- Trending Hashtags: These are short-term to medium-term hashtags that often relate to current events. Examples include #COVID19, #SuperBowl, and #USElections.
- Location-Based Hashtags: You can use these hashtags to target audiences in a specific geographical area, such as #NYCEvents, #Miami, or #London.
- Industry-Specific Hashtags: They help target users in a specific industry or sector. Examples include #TechTuesday, #RealEstateInvesting, and #MaterialScience.
LinkedIn Hashtag Strategy
A clear LinkedIn hashtag strategy is integral to reaching the right audiences and encouraging users to interact with your posts.
Let’s discuss the essential elements of a LinkedIn strategy below:
How to Find Hashtags on LinkedIn
Use these tips to find the right hashtags for your LinkedIn posts:
- Research which hashtags thought leaders in your industry use and pick the relevant ones.
- Search keywords related to your post on LinkedIn and see which hashtags appear frequently.
- When crafting a post, LinkedIn often suggests hashtags based on your content. Check which suggested hashtags relate to your content and incorporate them into your posts.
How to Add Hashtags to LinkedIn Posts
The best ways to include hashtags in your LinkedIn posts include:
- Positioning them naturally so they read as part of a sentence.
- Adding hashtags at the end of the post solely to enhance visibility and discoverability.
- Replying to readers’ comments with relevant hashtags to further boost their reach.
How Many Hashtags Should I Use on LinkedIn?
Incorporate about three LinkedIn hashtags in your posts to maximize visibility without cluttering the content.
Adding excess hashtags could hurt your LinkedIn posts’ performance metrics, as illustrated below (from the same Statista report linked above):
| Number of Hashtags | Impressions | Clicks | Shares | Comments | Clicks |
| 1-3 Hashtags | 927.4 | 76.7 | 4 | 0.5 | 14.7 |
| 4-6 Hashtags | 681.8 | 65 | 1.2 | 0.4 | 12.3 |
| 7+ Hashtags | 408.8 | 41 | 0.9 | 0.3 | 8.4 |
How to Follow a Hashtag on LinkedIn
Following a LinkedIn hashtag helps you stay updated on related industry news and insights. Also, you can keep tabs on a LinkedIn hashtag to help you identify and connect with other thought leaders in your niche.
Here’s a step-by-step guide for following a hashtag on LinkedIn:
- Search the hashtag on LinkedIn.
- Click on the hashtag to open its related feed.
- Click on the Follow button under the LinkedIn hashtag.
Top 20 Hashtags on LinkedIn You Need to Know
Incorporating popular LinkedIn hashtags helps your posts reach a wider audience.
We analyzed the most popular LinkedIn hashtags and complied a list of the top 20 options based on the number of followers:
1. #Innovation: Add this hashtag to posts on new ideas, technologies, or strategies for improving operations efficiency.
2. #Management: Applicable to LinkedIn posts highlighting leadership and organizational strategies.
3. #HumanResources: Include the hashtag in LinkedIn posts about recruitment, talent management, and workplace culture.
4. #DigitalMarketing: Add this hashtag to posts about online marketing strategies and best practices.
5. #Technology: You can add #Technology to LinkedIn posts about tech advancements and IT solutions.
6. #Creativity: Include the hashtag in LinkedIn posts showcasing artistic skills or out-of-the-box thinking.
7. #Entrepreneurship: Ideal for LinkedIn posts discussing entrepreneurship journeys or sharing actionable insights regarding startups.
8. #Careers: Insert the hashtag in posts about career development, job search tips, and professional growth.
9. #Marketing: Add this hashtag when sharing posts on marketing strategies, trends, and insights.
10. #Motivation: Applicable to LinkedIn posts with inspirational content on education, career, and self-employment.
11. #Sustainability: Use this hashtag for LinkedIn posts about climate action or adopting eco-friendly business processes.
12. #Healthcare: Medical professionals and organizations can use this hashtag when updating their audiences on healthcare advancements or policies.
13. #Education: Insert this hashtag in LinkedIn posts related to learning, teaching, or educational technology.
14. #Productivity: Best used when sharing tips, tools, or strategies about boosting organizational efficiency.
15. #Ecommerce: Insert this hashtag in posts relating to online retail trends and tools.
16. #GraphicDesign: Creators and design agencies can incorporate the hashtag when showcasing their work on LinkedIn.
17. #CloudComputing: Use the hashtag to discuss solutions or trends related to cloud technology, applications, and infrastructure.
18. #Business: This general-use hashtag applies to LinkedIn posts about entrepreneurship, management, or market trends.
19. #Hiring: Ideal when publishing posts on job openings, interview tips, and talent acquisition strategies.
20. #Leadership: Add this hashtag to LinkedIn posts about leadership skills and management strategies.
Mistakes You Should Avoid When Using Hashtags on LinkedIn
Below are common pitfalls to avoid when adding hashtags to LinkedIn posts:
Unrelated Hashtags
Refrain from using unrelated LinkedIn hashtags in the hope that your posts will go viral. While this might work, it could damage your LinkedIn brand image, especially when you are looking to establish yourself as a thought leader in your sector.
Use relevant keywords to boost the visibility of your LinkedIn posts to your target audience.
Only Using Generic Hashtags
Popular hashtags like #Business can help your LinkedIn posts reach a large audience. However, they are ineffective for niche-specific content as the posts might go unnoticed due to the high number of LinkedIn posts sharing the same hashtag.
Combine general and niche-specific hashtags to give your posts traction while still targeting the right audience.
Overstuffing Hashtags
Including excess hashtags could actually hurt your LinkedIn posts’ performance.
While the posts might appear in numerous feeds, the audience might not find the content relevant. We recommend using about three LinkedIn hashtags to maximize reach without cluttering the posts.
Inserting Hashtags Unnaturally
Using LinkedIn hashtags forcedly could break your posts’ flow, causing your audience to disengage from the content.
Place the hashtags strategically in your posts to maintain readability. Alternatively, include the hashtags at the end of the posts, especially when you are only aiming to enhance reach.
Ignoring Analytics
Failing to monitor your LinkedIn hashtags’ performance metrics can result in missed chances to optimize your posts.
For example, you could be using generic LinkedIn hashtags that promote your posts to uninterested audiences.
Track your LinkedIn hashtags’ engagement (likes, comments, and shares) and visibility metrics to identify ways to enhance your posts.
Overlooking Cross-Platform Promotion
Optimizing your LinkedIn posts but not promoting them across other platforms limits visibility to your target audience.
Share the LinkedIn posts on your social media to enhance reach and stimulate engagement from your followers. Additionally, embed the LinkedIn hashtag posts on your website to attract visitors to your profile.
At SociableKIT, we offer a no-code widget for showcasing LinkedIn hashtag posts on your website. You only need to provide a link to the posts, and our LinkedIn hashtag posts embed code generator will produce a script that you can paste on your website. Also, our widget refreshes regularly, ensuring new LinkedIn hashtag posts appear on your feed.
Create a SociableKIT widget and join thousands of professionals and brands that use it to display LinkedIn hashtag feeds on their websites!
Frequently Asked Questions (FAQs)
This section answers commonly asked questions about using LinkedIn hashtags:
Should I Use Trending Hashtags on LinkedIn?
Yes. You can add trending hashtags to your LinkedIn posts to boost discoverability.
However, ensure the hashtags relate to your content so the posts reach your target audience.
Can I Create My Own Branded Hashtag on LinkedIn?
Yes. You can craft a branded hashtag on LinkedIn. Incorporating the hashtag in your posts makes it easy for users to find your content on the platform.
It also helps you enhance your brand’s recall value, which you can leverage to build a community.
How Do I Track the Performance of My LinkedIn Hashtags?
Use LinkedIn’s analytics or third-party tools to track your LinkedIn hashtags’ performance metrics, including impressions, likes, and comments.
You could experiment with different hashtags to see how they impact your LinkedIn posts’ performance. The analytics could also give you insight into how to refine your LinkedIn strategy.
Conclusion – Should You Use Hashtags on LinkedIn?
LinkedIn hashtags are effective for promoting your content to your target audience. You could also use LinkedIn hashtags to help your posts appear in popular feeds, increasing discoverability.
Also, consider embedding the LinkedIn hashtag posts on your website to provide engaging content for your visitors.
Our SociableKIT widget helps you curate your LinkedIn hashtag feed to your audience’s interests for effective engagement. The widget refreshes regularly, ensuring new LinkedIn hashtag posts appear on your website.
You will also love our widget’s flexible customizations, which let you personalize the feed to make your website stand out.
Create a SociableKIT widget and curate an engaging LinkedIn hashtag feed for your website visitors!