Facebook has about 3 billion active monthly users. Additionally, 53.8% of Facebook users use the app to research products or follow brands.
As such, it isn’t surprising that Facebook has among the highest lead generation capabilities.
To make the most of this potential, you can embed your Facebook feeds on your site to enhance engagement and attract visitors to your Facebook profile.
This article provides an in-depth guide on Facebook feed embedding.
TL;DR – How to Embed a Facebook Feed on a Website
Too long to read right away? Here’s an overview of what is discussed in the article.
There are two ways to embed a Facebook feed on your website.
- The first method is using a website widget.
- The second method is using the embed or link option.
I will show you the steps for each of these methods so you can decide which one is best for you.
Looking for a quicker and more user-friendly solution?
SociableKIT widgets offer a no-code solution for embedding Facebook feeds on your web pages. Our add-ons also let you customize the feed to match your website theme and maintain its intuitive design. Create a SociableKIT Facebook feed widget today!
Method 1: Use a Website Widget
To quickly embed Facebook feed to your website, follow the steps below.
- Sign up FREE or login to SociableKIT.
- Create and customize your Facebook feed widget.
- Copy the Facebook feed widget embed code.
- Login to your website admin panel and create or edit a page.
- Paste the embed code where you want the Facebook feed widget to appear.
- Save and view your page. Done!
That’s easy! Embedding Facebook feed widget on your website will take only 2 minutes. If you need a more detailed guide, scroll down to follow our complete guide or watch our video guide.
Looking to purchase our premium features? Please check the details on our pricing page here.
Method 2: Use the Embed or Link Option
To embed a Facebook feed using Facebook’s embed option, follow the steps below.
- Go to Facebook and find a post you want to embed.
- Click the 3 dots on the upper right corner of the post.
- Select the Embed option.
- Click the Copy code button.
- Login to your website’s admin panel.
- Create or edit the page where you want to embed the Facebook posts.
- Paste the embed code from Facebook you copied earlier.
- Save your page. Done!
- To create the Facebook feed on your website, you need to repeat steps 1 onwards to add more posts.
You may choose method 1 or method 2, it depends on your needs. But in case you choose method 1, you can follow our complete guide below.
What is a Facebook Feed?
A feed refers to the continuous stream of content that appears on your Facebook homepage. It is updated in real-time and comprises different content formats, including photos, videos, stories, and likes.
Facebook uses an algorithm that tailors feeds to individual accounts. For example, liking, commenting, or sharing posts from a particular account will likely add the profile’s posts to your Facebook feed.
The algorithm also monitors your Facebook search history and account activity to recommend posts that might interest you as part of your feed.
Just to let you know: People often use the terms Facebook feeds and timelines interchangeably, but they’re not the same. A Facebook timeline (previously called a Wall) is limited to posts and activities connected to your user account. This includes your published Facebook posts and those sent to you or tagged by your friends.
Do I Need a Facebook Feed on My Website?
Yes. Adding a Facebook feed to your web pages is a great way to entice visitors to spend more time on your site. Also, you can leverage Facebook feed embedding to convert site visitors to social media followers.
Below, let’s discuss how different groups can benefit from adding a Facebook feed on their web pages.
1. Website Owners
Site owners can use their Facebook business page feeds to add dynamic content to their platforms.
For example, you can embed Facebook reviews on your site’s homepage to increase visitors’ trust.
2. Digital Marketers
Product promotions usually rely on social media for traction. As a digital marketer, you can use Facebook feed embedding to solve double-posting hassles.
Embedding also encourages site visitors to interact with the social media posts without leaving your site.
3. Content Creators
Influencers and creators can add Facebook feeds to their professional websites for social proof.
Potential clients looking for collaborations and partnerships can monitor your Facebook engagement rate, reach, and impressions from your website.
4. E-commerce Stores
As an e-commerce business owner, you can embed Facebook feeds to build social proof or showcase user-generated content (UGC) relating to your products.
For instance, you can embed Facebook hashtag feeds with curated UGC to establish your brand’s credibility, encouraging potential leads to trust your business.
Benefits of Embedding Facebook Feeds on Your Site
Adding a Facebook feed to your website offers numerous incentives for your business.
Below is an overview of the potential benefits:
- Efficiency and Convenience: Facebook feed embedding saves time spent posting content separately on your site and social media account.
- Increased Engagement: Embedding provides dynamic content, encouraging visitors to interact with your website. The feed also refreshes in real-time, so visitors always have new content to consume.
- Social Proof and Trust: Online shoppers use reviews to assess a business’s credibility. For example, Facebook reviews boost website sales by building customer confidence in your products and brand.
- Online Visibility: Integrating your website and Facebook feeds facilitates cross-platform promotion, growing your audience reach. For example, even visitors who are not Facebook users can consume your social media content through your site.
Different Types of Facebook Feeds You Can Embed
There are about 11 types of Facebook feeds you can embed on your website to boost engagement. The type of feed you choose depends on your intended goal.
Let’s discuss the different types of Facebook feeds below:
- Facebook Page Events: An Events feed showcases your upcoming activities and functions, including information on the event venue, date, and RSVP options.
- Facebook Page Posts: The stream comprises any content published on your profile to share information with your audience.
- Facebook Page Reviews: The feed displays customer testimonials on Facebook about your products or brand.
- Facebook Page About: Embedding an About page feed lets visitors access your Facebook profile information from your site. Visitors can also see when you post stories on your Facebook page.
- Facebook Page Offers: Page Offers showcase the available discounts and promotions as posted on your Facebook page. Potential buyers can monitor your Facebook feed for exclusive deals without leaving your website.
- Facebook Page Shop: The feed includes product collections and offers posted on your Facebook Shop. Interested buyers can browse your catalog, follow a link to purchase on Facebook, or search for the product on your site.
- Facebook Group Posts: You can embed a Facebook Group feed so visitors can engage with the group posts from your site. It is an effective way to attract your target audience and entice them to join your group.
- Facebook Photo Albums: The stream displays your photo collections, including automatic (Timeline pictures and cover photos) and user-created albums.
- Facebook Page Videos: The feed allows site visitors to watch and share your Facebook videos from your site. Visitors can also control video settings, including adjusting the volume and picture quality.
- Facebook Page Live Stream: You can embed a Facebook Live Stream feed so site visitors can follow your live broadcasts in real-time. This method is convenient when site visitors cannot sign in to their Facebook accounts.
- Facebook Hashtag Feed: The stream displays Facebook posts relating to a specific topic or trend. However, the feed only shows posts that include the specified hashtag.
Step-by-Step Guide to Embedding a Facebook Feed for Free
Follow our complete guide below to embed Facebook feed on website for free. The guide is divided into two parts to make it easier to follow.
Create and customize your Facebook feed widget
The first part is creating your Facebook feed widget using the SociableKIT dashboard. Customize the look and feel to match your brand. Follow the steps below.
- Sign up FREE or login to SociableKIT. You can login here if you already have an account. Once you sign up, you will start your 7-day premium trial. After 7 days, you can activate the free plan if you don’t need our premium features.
- Select your Facebook feed type on the dropdown. SociableKIT offers several Facebook feed widgets. You might need to search it using the highlighted area below. Once found, you can then select it. Here are the different types of Facebook feed that you can add to your website:
Facebook Page Events widget – Our Facebook page events widget is a handy tool that lets you easily showcase your upcoming events right on your website. It automatically pulls in the latest events from your Facebook page, keeping your site visitors in the loop about what’s happening. Plus, it’s super simple to set up, so you can start sharing your events with your audience in no time! Learn how to embed Facebook Page Events on your website here.
Facebook Page Posts widget – Our Facebook page posts widget is a fantastic tool that seamlessly integrates your Facebook feed directly onto your website. This means your visitors can enjoy real-time updates, posts, and interactions from your Facebook page without ever having to leave your site. It’s a simple yet powerful way to keep your audience engaged and connected with your brand’s social media activity. Learn how to embed Facebook Page Posts on your website here.
Facebook Page Reviews widget – The Facebook Page Reviews widget lets you show off what customers say about you on Facebook, right on your website. It’s easy to add and helps make your site more trustworthy and inviting. Plus, it’s a great way to show off the good things people are saying about your business, making new visitors feel more confident about choosing you. Learn how to embed Facebook Page Reviews on your website here.
Facebook Page About widget – The Facebook page about is a handy tool that allows you to seamlessly integrate your Facebook about directly onto your website. It’s like a little window on your site where visitors can see your latest Facebook information without having to leave your page. This makes it super easy for your audience to connect with your Facebook content and stay engaged with your brand, all while browsing your site. Learn how to embed Facebook Page About on your website here.
Facebook Page Offers widget – The Facebook Page Offers widget is a simple, powerful tool designed to seamlessly integrate with your website, allowing you to display the latest offers and promotions directly from your Facebook page. It’s like having a direct line to your customers, showcasing exclusive deals and updates without them ever needing to leave your site. Easy to set up and even easier for your visitors to use, this widget keeps your audience engaged and informed about what’s new and exciting with your brand. Learn how to embed Facebook Page Offers on your website here.
Facebook Page Shop widget – An easy-to-install widget that brings your Facebook Page Shop right onto your website. It’s like a little window that showcases all your products from Facebook, making it super simple for visitors to browse and buy without ever leaving your site. With just a few clicks, you can enhance your website’s shopping experience, keeping everything seamless and connected. Learn how to embed Facebook Page Shop on your website here.
Facebook Group Posts widget – The Facebook group posts widget is a neat tool that seamlessly integrates your Facebook group’s activity right onto your website. This means visitors can view the latest posts and engagements without leaving your site, keeping them engaged and connected. It’s an easy plug-and-play solution that brings your community’s vibrant discussions directly to your online space! Learn how to embed Facebook Group Posts on your website here.
Facebook Page Photo Albums widget – Our widget makes it super easy to showcase your Facebook page’s photo albums right on your website. It’s a snap to set up, and before you know it, your site visitors will be enjoying your Facebook photos seamlessly. This handy tool is all about keeping your website fresh and engaging, with zero hassle. Learn how to embed Facebook Page Photo Albums on your website here.
Facebook Page Videos widget – With the Facebook page videos widget, it is easy to show your Facebook videos on your website. It’s quick to set up and you can make it fit your site perfectly. This keeps your website fun and interesting for everyone who visits, making sure they see all the cool videos you’re up to on Facebook right there and then. Learn how to embed Facebook Page Videos on your website here.
Facebook Page Live Stream widget – The Facebook Page Live Stream widget lets you add live video feeds from Facebook directly to your website. This way, visitors can watch live videos right on your site without having to go anywhere else, making their experience smooth and fun. It’s really easy to set up and is a fantastic way to keep your audience engaged and interested. Learn how to embed Facebook Page Live Stream on your website here.
Facebook Hashtag Feed widget – The Facebook hashtag feed widget lets you easily add a live stream of Facebook posts with certain hashtags right to your website. It keeps your site filled with the latest content and helps your visitors see what’s trending or being talked about related to what you do or offer. Setting it up is simple, making it a great way to connect with your audience and boost your online visibility without any hassle. Learn how to embed Facebook Hashtag Feed on your website here.
- Enter your Facebook feed ID or username. Copy your Facebook feed URL and paste it in the username box. Our system will automatically identify your Facebook feed ID or username.
- Customize your feed. Click the “NEXT” button to show the customization options of your social feed. You can change the layout, colors, font, and more to match your brand. Click the Save changes button.
- Copy the embed code. Click the “Embed on website” button on the upper right corner. On the popup, copy the JavaScript embed code.
- Paste the embed code and save your website page. Please follow the second part below to add Facebook feed widget to your website.
Add Facebook feed widget to your website
The second part is adding your Facebook feed widget to your website. After you customize your Facebook feed widget and copied the embed code, it is time to add it to your website. Follow the steps below.
- Get your free embed code from SociableKIT. Make sure you followed the first part above to create your widgget, customize it, and copy your free embed code.
- Create a new web page or edit your existing web page where you want the widget to appear.
- Open your webpage. You might use a code editor, a rich text editor, or a code block.
- Paste the embed code you copied from SociableKIT earlier.
- Save and publish your web page.
- View your web page with the widget. Done!
Yannick Picard
High Performance Coach, NeuroActivCoach
I have to hand it to a company that goes above and beyond with their customer service... your team is a notch above anything I've experienced. Great software, great support - what else can you ask for?
Robert Herring
CMO – Disciple Christian Motorcycle Club
Thank you SO MUCH!!! SociableKIT is EXACTLY what I was looking for. It works perfect. Your plugin will be in use on the Events page.
Einstein Gan
Senior Web Designer, Human & Human
Awesome easy-to-use solution for our client's social media campaign. Support was very responsive and helpful. Can't thank you enough for accommodating our new feature request.
Kristin Berg
Co-Founder – Tango Social Club
I’m using a custom Facebook page events feed on my website. I asked Mike to translate the day and month labels to French for my calendar. Mike quickly did it for me. Thank you Mike, I appreciate it a lot! SociableKIT support is great! :)
Cristian Castañeda
Business Process Manager, Maschinenfabrik
Wow, I'm using SK for sharing my LinkedIn posts on my WordPress site and it works incredible. It's quick and easy to "deploy". And when I was needing some extra customization, support worked really quick. You are great guys!
John Parker
Website Developer – Aura Entertainment
Finding SociableKIT saved a huge amount of hours in a project to integrate social/web channels. Absolutely excellent support with quick responses and updates.
Kristen Williams
Founder & CEO, Hempsley
This was a great way to easily embed Google Reviews into my client's Wix site. I had trouble at first because the business has no physical address listed, but the support team helped me out and everything is running smoothly so far. I recommend!
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Founder & Owner – Online Profile Coach
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David Chapa
Recording Artist, David Chapa Music
Simple, clean, and efficient. That's the best way to describe this platform of social plug-ins. Now I just have to update my events calendar in one place on Facebook and my website is updated automatically. That just saved me from hours of "double-entry" work!
John J. Janowski, PMP
Member – La Grange Citizens Council
Thank you!!! The SociableKIT website plugin is an incredibly simple, clean and easy solution for us.
Good Shepherd Episcopal Church
Church social media team
Excellent product and even better customer service. On the rare occasion that I run into an issue, they are very responsive and always solve the problem. They never give a workaround or make an excuse. They take care of it, and they do it quickly!!!
Benny Bowden
Co-Founder & Designer – Moonbase Labs
I LOVE what you’ve built here. I’ve successfully linked my client’s Facebook Page ID and events are coming in just fine. Thanks for what you do. You have been incredibly helpful! I’m really impressed with your customer service and I’ll be recommending SociableKIT to anyone looking for what it offers!
Embed Facebook Feed on Your Website in 2 Minutes
Quickly upgrade your website by embedding Facebook feed on website in 2 minutes. Sign up to SociableKIT now!
Key Statistics on Facebook Feed Integration
Adding a Facebook feed to your website is a smart way to increase visibility and interaction. The statistics show the platform’s influence and provide additional reasons for using our widget.
Facebook’s Massive User Base: 2.96 Billion Active Users
In 2023, Facebook had around 2.96 billion monthly active users. You may reach this large audience by adding a Facebook feed to your website, this will raise awareness of the interaction with your brand. Do not pass up the opportunity to use this effective platform to communicate with potential consumers. Source
Daily User Engagement: 30.9 Minutes per Day
Americans spend an average of 30.9 minutes a day on Facebook. Adding a Facebook feed to your website can increase the amount of time people spend on it this might increase the chance that they will interact with your content. You can use this to improve the functionality of your website. Source
High Conversion Rates: 8.25% Average
Facebook advertising has an average conversion rate of 8.25%. Facebook shows how it can motivate people to take action. Your website can encourage more conversions by integrating your Facebook feed. You can take full advantage of Facebook’s proven ability to move interest into action. Source
Mobile Dominance: 81.8% Users on Android
81.8% of Facebook’s mobile app users are Android device users. You can make sure your website is optimized for mobile devices by adding your Facebook feed, allowing you to connect with the majority of consumers who choose to use their smartphones for social media access. This also will increase user experience and engagement, so making sure your website is mobile-friendly is a must. Source
Revenue Generation: $134.9 Billion in 2023
Facebook generated $134.9 billion in revenue in 2023. This shows how strong and influential Facebook is on the internet. Adding a Facebook feed to your website will help you connect your business with a popular and effective platform, which could increase consumer trust in you. Use Facebook’s huge platform to expand your company. Source
These statistics show Facebook’s huge potential for increasing engagement and conversions. Use our Facebook feed widget to improve your website and reach a wider audience to take advantage of these advantages.
3 Examples of Website Facebook Feed Integrations
Thousands of small businesses, digital marketers, and content creators use our widgets to embed Facebook feeds on their sites.
Below are examples of satisfied customers currently using our SociableKIT Facebook feed widgets.
1. Lincoln Park Business Group Facebook Page Events Feed
The Lincoln Park Business Group (LPBG) is among the best-performing business development services in Duluth, MN.
They use our Facebook Page Events widget to promote upcoming activities and functions on their website.
Embedding the Facebook events feed lets site visitors browse LPBG’s scheduled events without leaving the site.
2. Sugar & Spice Facebook Page Reviews Feed
Sugar & Spice is a family-owned cake business located in Coventry, UK.
The site owners use our Facebook Page Reviews widget to display customer testimonials on their web pages.
Also, this example shows how you can customize our widget to match your website’s theme.
3. Covington Conyers Cycling Club (C4) Facebook Group Posts Feed
The Covington Conyers Cycling Club (C4) is a membership group that champions bikers’ well-being by advocating for better road safety policies and bicycle infrastructure.
Being a local club, C4 organizes most of its activities on its Facebook group and then uses our Facebook Group Posts widget to embed the feed on its website.
Related Links
Here are some related links to Facebook Feed that can help you:
What is Facebook Feed? Feed is a constantly updating list of posts, photos, videos, and more from your friends, family, and followed Pages. Understanding Facebook Feed helps you see the value of embedding it on your website to keep visitors engaged in your website.
How to embed a Facebook Feed on the website? The Page plugin will allow you to easily embed and promote any public Facebook Page on your website. It provides a straightforward way to display a Facebook feed on your site for free.
API to read content from Facebook. The Page Public Content Access feature lets you use an app to access and read public data from Facebook Pages without needing extra permissions. This feature helps you easily get Facebook Page content to embed on your website for free.
API to create content for Facebook. Learn how to use Meta’s Pages API to create, publish, update, reply to, and delete posts on your Facebook Page. This guide helps you manage your Facebook Page content, complementing your embedded Facebook feed on your website.
How to upload a photo or video to Facebook? Learn how to share photos and videos on Facebook by following a few simple steps. This guide helps you understand Facebook features, making it easier to manage and embed your Facebook feed on your website.
Frequently Asked Questions (FAQs)
Have a question? Below are answers to the most common inquiries about embedding a Facebook feed on a website.
Can I Control the Types of Posts that Appear in the Embedded Facebook Feed?
Yes. You can manage the type of posts included in an embedded Facebook feed.
For instance, embedding a Facebook hashtag feed means only posts that contain the hashtag will appear in the feed.
How Do I Make the Embedded Facebook Feed Interactive for Visitors?
A website widget provides the best way to make an embedded Facebook feed interactive.
For example, our SociableKIT Facebook feed widgets let visitors interact with Facebook posts, including zooming in on photos, playing and pausing Facebook videos, and using the search function to filter events.
Are There Any Limitations to the Number of Posts Displayed in the Facebook Feed?
No. There is no limit to the number of posts displayed on a Facebook feed. Site visitors can load as many posts as possible.
This ensures visitors have fresh content to engage with, which entices them to spend more time on your web page.
Conclusion
Facebook feed embedding is a great way to ensure a continuous stream of fresh content on your website. It is also effective for showcasing your Facebook feed to attract new followers.
You can embed various types of Facebook feeds on your site depending on your intended purpose. Pick a suitable feed for optimal engagement with your site visitors.
The best way to do this? Embed your Facebook feed using a website widget.
SociableKIT is a no-code add-on that allows you to customize your Facebook embed to match your site. It is also set only to execute after a web page has loaded, so it doesn’t affect speed and performance. Create a SociableKIT widget and showcase your Facebook feed on your website today!
