Boost your professional presence by mastering posting on LinkedIn. Discover actionable tips and strategies to enhance engagement and grow your network.

LinkedIn remains undisputed when comparing lead generation capabilities.

In fact, according to a recent survey of B2B marketers, about 66% of the respondents confirmed that sharing content on LinkedIn returned better results than other organic social media platforms.

However, you need an effective LinkedIn strategy, which includes posting content regularly. 

In this guide, we’ll cover posting on LinkedIn, including:

• Types of LinkedIn posts
• Tips for sharing engaging LinkedIn posts, and
• Common mistakes to avoid when sharing content on LinkedIn

We also recommend embedding LinkedIn posts on your website for cross-channel promotion. This allows visitors to engage with the content without leaving your website, which helps boost dwell time and increase impressions of your LinkedIn posts.

At SociableKIT, we offer a no-code widget for embedding LinkedIn posts on a website. Also, the widget lets you personalize the embed to make your website unique and curate the feed to match your visitors’ interests.

Create a SociableKIT LinkedIn Posts widget today!

Does Posting on LinkedIn Help?

Yes. Posting on LinkedIn offers numerous incentives for your brand. Besides growing your following, you can exploit LinkedIn posts to show interested clients how you handle business operations.

Benefits of Posting on LinkedIn

Sharing content on LinkedIn offers the following advantages for your business:

• Enhanced Visibility: By sharing content on LinkedIn, you increase the chances of your target audience discovering and engaging with your posts. 
• Create a Professional Image: Posting your achievements or milestones helps you position yourself as an expert in your niche.
• Improved SERP Ranking: Publishing SEO-focused LinkedIn posts enhance visibility and rank in organic searches.
• Building a Community Around Your Brand: Members who relate to your content will likely follow your profile, growing your connections and following.
• Thought Leadership: Sharing expert commentary and insight on industry trends helps establish your brand as an authority in your sector. 
• Effective Lead Generation: LinkedIn can help you showcase your expertise, which helps attract potential leads.

How to Start Posting on LinkedIn

Sharing content on LinkedIn is straightforward. You only need to paste the content and hit ‘post.’ But you cannot do it haphazardly, especially when looking to differentiate yourself from the rest.

Use our checklist below to ensure you are ready to start posting on LinkedIn:

1. Complete Your LinkedIn Profile

The first step is to ensure your LinkedIn profile is complete and optimized. Upload a high-quality profile photo, which could be your company logo or professional portrait.

Also, craft an attention-grabbing headline highlighting your current occupation or company profile.

2. Define Your LinkedIn Posting Goals

Determine what you want to achieve with the LinkedIn profile. This provides direction when planning the type of content to post on LinkedIn.

For example, you could be looking to grow your LinkedIn following or establish thought leadership.

3. Plan Your Content

Create a content calendar to help you schedule your LinkedIn posts. Also, determine the type of content you’ll be posting based on the goals you identified in the previous step.

For example, if you want to establish authority in your niche, part of your content strategy could include sharing an infographic weekly to highlight industry trends.

4. Create Engaging Content

Craft high-quality, relevant content to stimulate engagement from the target audience, as follows:

• Start your posts with strong hooks. 
• Use storytelling techniques and visuals.
• Encourage interactions in the comment section.

5. Optimize the LinkedIn Content

Ensure the post flows logically and builds on ideas to keep readers engaged.

Next, include relevant keywords to help the content rank in organic searches.

Lastly, add niche-specific hashtags to enhance the posts’ discoverability, especially to people who do not follow you.

6. Encourage Discussions Among Readers

Stimulate discussions by asking open-ended questions to encourage readers to share their insights in the comment section.

Prompt responses show readers you value their feedback, encouraging more members to contribute to the post(s).

Pro Tip: Once you’ve shared content on LinkedIn, we recommend integrating the posts into your website to enhance reach.

Our SociableKIT widget lets you embed your LinkedIn profile posts or LinkedIn page feed on your website for effective visitor engagement. Also, our widget auto-refreshes regularly, so the new content you post on LinkedIn reflects on your website.

Sign up for SociableKIT and be among thousands of LinkedIn members using our widget to display their posts on their websites!

Types of Content to Post on LinkedIn

Most LinkedIn users only share text-based posts on their profiles. But did you know that LinkedIn supports nine different content formats?

Let’s outline the various types of content you can publish on LinkedIn:

• Text-Only Post: Publishing content without visuals lets readers focus on what you are discussing in the post.
• Single-Image Post: You can summarize your content into one infographic.
• Multi-Image Post: You can upload ‘an album’ comprising related images to provide context for the LinkedIn post. The photos are often arranged sequentially to tell a story from beginning to end.
• Native Videos: You can upload native videos to LinkedIn to comment on industry trends or share exclusive content, such as highlights of your company’s annual general meeting.
• Articles: Companies and professionals can publish research-backed posts addressing industry challenges or trends to position themselves as thought leaders.
• Newsletters: Create LinkedIn newsletters to help establish authority and build a community for your brand. Members who find the content valuable will likely subscribe to the newsletter, helping you create an email list of potential leads.
• Documents: LinkedIn documents, also known as LinkedIn carousels, help you effectively share reports and long-form resources in a visually appealing, engaging format. 
• Celebrate an Occasion: You can use the “Celebrate an occasion” feature on LinkedIn to mark milestones or acknowledge members of your team or organization who helped you complete a project.
• Polls: Run polls regularly to collect feedback about your brand or industry-related topics.

Tips for Posting on LinkedIn

Creating LinkedIn content is only half the job. You must also optimize the posts to enhance visibility and stimulate engagement. 

Below are practical tips for publishing different types of LinkedIn posts to achieve the desired outcomes:

Posting Jobs on Linkedin

Use the following tips when creating a job post on LinkedIn:

• Keep the job post brief. Posts not exceeding 150 words receive 17.8% more applications than lengthy job posts.
• Maintain a professional tone to create a positive impression among job candidates.
• Highlight the most essential information, including the job details, qualifications, and compensation.
• Outline the SMART goals that the successful candidate will be expected to achieve.
• Schedule the job post to go live at the start of the week, preferably Monday.

Pro tip: Consider embedding the LinkedIn jobs on your website to attract candidates who might not be on the platform.

Posting Videos on Linkedin

Below are proven strategies for posting videos on LinkedIn:

• Keep the videos under 30 seconds. A study by LinkedIn reported that videos <30 seconds had a 200% increase in completion rates.
• Ensure the video is in MP4 file format.
• Keep the video’s frame rate at less than 30 FPS.
• Incorporate video captions to enhance engagement and improve accessibility to people with hearing impairments.
• Include a compelling CTA that clearly states the next steps the viewers should take.

Posting an Article on LinkedIn

Here are practical tips for posting LinkedIn articles:

• Set your LinkedIn profile’s visibility to ‘everyone’ to ensure your articles are searchable on and off the platform.
• Implement SEO best practices, especially adding relevant keywords in the article title, description, and body.
• Add related images to grab readers’ attention and provide context for what you discuss in the article.
• Backlink the articles to reputable sources to help establish the content as credible and verifiable.
• Format your articles using subheadings, lists, and paragraphs to enhance scannability and readability.

Posting Promotion on LinkedIn

Below are practical tips for posting a job promotion on LinkedIn:

• Start with an engaging hook to grab readers’ attention.
• State the new position, including whether it is at the same company or another organization.
• Express gratitude to colleagues, mentors, and managers who nurtured or supported you in your previous role.
• Highlight job-related accomplishments that contributed to the promotion. Example: “In the last 12 months as a [Previous Role], I helped the company improve operational efficiency by 30%.”
• Include visual content like photos and videos that add context to the job promotion post. For example, you can share pictures from a recent award ceremony.

How to Manage Your LinkedIn Posts and Interactions 

Now, let’s check out the steps for managing various aspects of your LinkedIn posts:

How to Format LinkedIn Posts

To structure your LinkedIn posts:

1. Use short paragraphs of up to five sentences.
2. Organize items into lists.
3. Use bold fonts sparingly to emphasize central points.
4. Incorporate hashtags to boost the posts’ reach.
5. Add visual elements to grab readers’ attention.

How to See My Posts on LinkedIn

Follow these steps to see your posts on LinkedIn:

1. Log in to your LinkedIn profile.
2. Scroll to the Activity section and click on Show All.
3. Click on posts to see the content you have shared on your profile.

How to Find Liked Posts on LinkedIn

Here’s a step-by-step guide for checking your liked posts on LinkedIn:

1. Go to your LinkedIn profile.
2. Click on Show All activity.
3. Select the reactions tab to see posts you’ve liked, organized chronologically.

How to Find Saved Posts on LinkedIn

To view your saved posts:

1. Go to your LinkedIn profile.
2. Click on the Saved Items menu on the left of your LinkedIn dashboard.
3. Select the Saved posts and articles to access the content.

How to View Scheduled Posts on LinkedIn

Below is a simple guide for viewing your scheduled posts on LinkedIn:

1. Log in to your LinkedIn profile.
2. Select to Start a post.
3. Click the clock icon in the lower-left corner. This opens the Schedule post window, where you can preview all your scheduled posts to edit, delete, or reschedule them.

Mistakes to Avoid When Posting on LinkedIn

You could create amazing LinkedIn content but encounter pitfalls that hurt the post’s effectiveness and intended outcomes.

Here are common mishaps to look out for when posting LinkedIn content:

• Inconsistent Posting: Overposting can overwhelm your audience, while not regularly publishing content can cause them to disengage. We recommend posting on LinkedIn three to five times a week to ensure your target audience has enough content to engage with.
• Ignoring SEO Best Practices: Overlooking SEO practices, like keyword-focused titles and content, results in missed opportunities for boosting your brand’s online visibility. Include relevant keywords, especially for LinkedIn articles, to enhance the content’s visibility on search engines.
• Poor Content Structure: Long paragraphs can discourage your followers from reading your posts to the end. Organize the content using subheadings and lists to make the content scannable.
• Poor Visual Elements: LinkedIn posts without images and videos often appear bland. Add dynamic photos and videos to grab readers’ attention and encourage them to interact with your post.
• No Content Goals: Not having a clear purpose for your LinkedIn posts often means the content lacks focus or value for your target audience. To avoid this, start by determining what you want to achieve with the LinkedIn posts, such as updating, educating, or inspiring your followers.
• Omitting LinkedIn Hashtags: Failing to include hashtags can hurt your posts’ discoverability and reach. Incorporate relevant hashtags to promote your content to larger audiences and encourage readers to engage with the content. Even better, learn how to embed LinkedIn hashtag posts on a website to provide engaging content for your visitors.
• Not Engaging Your Audience: Posting content on LinkedIn and failing to monitor the comment section results in passed-up chances for engaging your readers and establishing connections. Instead, spare time to react to the comments, personalizing your response to each reader to maximize engagement.

Frequently Asked Questions (FAQs)

This section addresses common questions people ask about posting content on LinkedIn:

How Long Should LinkedIn Posts Be?

It depends on the type and purpose of the LinkedIn post. 

For example, a standard text-only LinkedIn post should be 1,200 to 2,000 characters but could be less than 1,000 when sharing a job post to make it easily scannable.

How Often Should You Post on LinkedIn?

LinkedIn branding experts recommend posting new content about three to five times every week. 

This helps you keep your target audience engaged without overwhelming them.

Can You Archive LinkedIn Posts?

No. You cannot archive LinkedIn posts after they go live. The only way to hide them from your followers and connections is by deleting them from your profile.

Conclusion

Regularly posting on LinkedIn helps you engage your target audience effectively, creating networking opportunities. You could also share content on LinkedIn to attract potential clients and nurture them into paying customers.

However, you must have a solid LinkedIn strategy, including publishing content regularly and implementing the best practices for various posts.

Also, consider sharing the LinkedIn posts on your website to enhance visitor engagement. Our SociableKIT widget lets you curate an engaging and informative LinkedIn feed. You can even design the feed’s appearance to attract visitors’ attention when they open your website.

Create a SociableKIT widget and curate a LinkedIn posts feed for your website visitors!