Discover captivating LinkedIn post examples to boost your engagement and enhance your professional presence. Elevate your content strategy with proven ideas.
According to a recent content marketing playbook, 74% of prospects on LinkedIn choose the company that helped them during their buyer journeys.
As such, building a presence on LinkedIn can boost your brand’s recall value and create opportunities for lead generation and conversion.
In this guide, you’ll learn how to craft winning LinkedIn posts that help you reach your target audience and generate the desired engagement. We’ll also share examples of top companies that have nailed their LinkedIn posts.
While sharing engaging content on LinkedIn helps you enhance your visibility, we recommend promoting the posts across other platforms to reach a wider audience.
Our SociableKIT widget lets you embed LinkedIn posts on a website to direct traffic to your page or profile. Also, the widget refreshes frequently, so new LinkedIn posts can appear on the embedded feed.
Create a SociableKIT widget today for a seamless way to share your LinkedIn posts on your website!
What Makes a LinkedIn Post Stand Out?
LinkedIn posts with high impressions and engagement rates stand out for different reasons. Some go viral for thought-provoking commentaries, while others trend for their media content.
However, popular LinkedIn posts often share the following attributes:
- A Gripping Introduction: The posts start with polarizing questions or bold statements to capture readers’ attention.
- Storytelling Element: A common attribute of viral LinkedIn posts is the excellent storytelling infused into the content to keep readers engaged.
- Authentic Content: Readers connect with relatable experiences. For instance, you could highlight the mistakes you made when launching your startup and ways to avoid them.
- Interaction-Based Call-to-Action (CTA) Statement: Winning LinkedIn posts invite readers to engage with the content, usually through CTAs. You’ll notice that the CTAs offer value to readers in exchange for their email or phone number.
Types of LinkedIn Posts That Perform Well
According to a recent LinkedIn Benchmark Report, the most popular posts by impressions include:
- Documents: Also known as LinkedIn Carousels, documents perform the best on LinkedIn, with an 18.2% impression rate. Using documents, you can share lengthy reports or white papers as visually appealing, swipeable slides.
- Collage: LinkedIn multi-image posts have an average impression rate of 14%. They are effective for sharing albums that tell a story sequentially from the first to the last photo.
- Single Photo: Standalone LinkedIn images generate a 5.1% impression rate. You can leverage single photo posts to summarize a study or process into an infographic.
- Article: LinkedIn articles have an estimated 4.4% impression rate, higher than standard posts. Institutions and professionals can publish articles to share research-backed posts to establish thought leadership.
- Video: Surprisingly, LinkedIn native videos ranked fifth with a 4.1% engagement rate. Businesses can use LinkedIn videos to share product reviews and demos.
10 Creative LinkedIn Post Examples to Inspire You
“I have a LinkedIn page/profile but don’t know what to post.”
This is a common statement among many people and businesses looking to grow their presence on LinkedIn.
For this reason, we have compiled LinkedIn post examples to help you break your writer’s block.
1. Sharing Insightful Reports on Industry Trends
Check how HubSpot used LinkedIn to share its annual State of Marketing Report:
- Strong hook to capture users’ attention.
- Photos highlight essential statistics to stimulate engagement.
2. Inviting LinkedIn Users to Subscribe to Your Newsletter
Scott Clary hosts the #1-rated entrepreneurship podcast and publishes a weekly LinkedIn newsletter with over 300,000 subscribers.
The highlighted example shows how to use bold, thought-provoking statements to encourage users to interact with your LinkedIn posts.
3. Posting Your Company’s Performance
In this example, Semrush uploaded a video summary of its Q4 financial results. Notice how the LinkedIn post ends with a CTA statement linking to the full report.
4. Showcasing Your Expertise and Workmanship
Are you a small business owner looking to generate leads on LinkedIn? This example by Hole in the Wall illustrates how to showcase your workmanship, including how your services address clients’ pain points.
Pro Tip: We recommend embedding LinkedIn posts that showcase your services on your website for effective lead generation and conversion. For instance, Hole in the Wall could display this LinkedIn post on the related landing page and include a compelling CTA statement encouraging visitors to book a service appointment.
Our SociableKIT widget lets you embed LinkedIn page posts on a website without coding. You can also customize the embed to align with your website theme.
Sign up for SociableKIT and join thousands of small business owners using SociableKIT to integrate LinkedIn into their landing pages!
5. Celebrating Your Business’s Achievements
Check out how Chestnut Bakery, a London-based pastries shop, announced winning the UK Best Croissant award for the second time. They used an image of their croissants to grab users’ attention.
6. Sharing Insightful Case Studies
Are you a digital marketer wondering how to use LinkedIn for lead generation?
ATRIUM, a Canadian digital marketing agency, leverages LinkedIn to share case studies on past projects. The carousels are organized sequentially to engage readers and include a compelling CTA on the last slide.
7. Evaluating Customer Opinion
LinkedIn polls let you gather customer feedback while still stimulating audience engagement.
In this example, MyNextHire, a startup offering AI-powered hiring software, posted a LinkedIn poll asking clients to vote for their must-have feature.
8. Sharing Your Commentary on Trending News
This example by LinkedIn News shows how to share commentary on industry trends and establish yourself as a thought leader. Over time, other LinkedIn users will associate your profile or page as the go-to source for industry news.
9. Posting on LinkedIn as a Content Creator
Are you a content creator wondering how to build a LinkedIn following? Corporate Natalie uses her LinkedIn page to share humorous content about navigating the corporate world.
10. Announcing a New Role or Promotion
Joined a new organization or got a promotion? Announce it on LinkedIn.
This example by Jen Mutchnik shows how to share the news with your LinkedIn followers, including thanking colleagues and mentors who have been part of the journey.
Tips to Structure LinkedIn Posts for Maximum Impact and Reach
Structure is among the most essential elements of an engaging LinkedIn post. It helps grab readers’ attention and keeps them engaged, so they read the whole post and interact with other users in the comment section.
Below are proven LinkedIn posting tips to optimize impact and reach:
- Start with a Strong Hook: Craft a captivating introductory sentence that captures readers’ attention. The hook can be a question or a statistic followed by its implications.
- Organize the Post into Subheadings: Use subheadings to break your LinkedIn posts into bite-sized chunks that are easy for readers to follow and understand.
- Ensure Your Posts Flow Logically: There are various ways to organize your ideas so they flow sequentially from start to finish. Suitable formats include cause-effect and compare-contrast.
- Use Transitions and Connectors: Transition words and phrases like ‘as such,’ ‘furthermore,’ and ‘additionally’ help guide readers from one idea to the next, keeping them engaged with your LinkedIn posts.
- Include Rich Media: Visual elements serve various functions when added to a post. For instance, you can include an image to grab readers’ attention. Alternatively, the image could be an infographic highlighting or summarizing study findings.
- Conclude with a Call-to-Action: Don’t just end the LinkedIn post with a summary of what you discussed in the body. Challenge your readers or inspire them to want to take the ‘next step,’ which could be subscribing to a newsletter or downloading a lead magnet.
Common Mistakes to Avoid in LinkedIn Posts
You could have an engaging LinkedIn post but still not generate the expected impressions and reach. Why? Probably due to some posting mistakes.
Here are common pitfalls to avoid when posting on LinkedIn:
- Incomplete Profile: LinkedIn users will likely ignore your post if your profile is incomplete. A missing profile photo and blank headline often create an unprofessional image, negatively impacting readers’ perception of your post. Upload a professional image and an engaging headline to encourage users to interact with your LinkedIn posts.
- Inconsistent Posting: Publishing a LinkedIn post every quarter will not do much for your brand visibility on the platform. Also, users are likely to move on from your commentary, causing you to lose your position as a thought leader. We recommend posting on LinkedIn at least three times weekly to keep your followers engaged.
- Overusing LinkedIn Hashtags: While LinkedIn hashtags help improve your content’s reach and searchability, excess tags could dilute your content’s impact. We recommend using a maximum of five hashtags to avoid cluttering your post.
- Overlooking SEO Best Practices: Omitting relevant keywords in your LinkedIn posts causes you to miss out on opportunities to appear in related searches. Insert the keywords naturally into your posts so they do not break the flow.
- Not Including a CTA: Posting on LinkedIn without a CTA statement means foregoing lead generation opportunities. Craft a compelling CTA requesting readers to complete the targeted action, such as booking a free appointment.
- Not Engaging the Readers: Avoid a ‘post-and-go’ attitude when sharing content on LinkedIn, as you miss opportunities to engage with your audience. Instead, advance the conversation in the comment section to keep readers engaged in your post.
Frequently Asked Questions (FAQs)
This section answers popular questions from users looking to grow their reach on LinkedIn:
What is the Ideal Length for a LinkedIn Post?
The ideal length for a LinkedIn post depends on the type of content you want to publish. For example, you could post a single-image post without a lead-on sentence to stimulate interactions in the comment section.
However, for text-based posts, keep the length at 1,300 to 2,000 characters.
How Often Should I Post on LinkedIn?
There’s no fixed limit on how often you should post on LinkedIn. Some people publish posts daily, while others weekly.
However, we recommend publishing three to five posts weekly to provide adequate content for your followers without overwhelming them.
What is the Best Time to Post on LinkedIn?
According to a recent study by CoSchedule, the best time to post on LinkedIn is at 12:00 PM, 10:00 AM, and 1:00 AM.
The study also reported that posting on LinkedIn on Tuesday, Wednesday, and Thursday resulted in the highest impressions and engagement.
How Can I Format My LinkedIn Post for Better Readability?
Use the following checklist to format your LinkedIn post for better readability:
- Use headings and subheadings to break down the post into the main ideas.
- Use short paragraphs and white space to help readers focus on one section at a time.
- Include numbered and unnumbered lists to organize items or steps.
- Add symbols and emojis (naturally) to make your posts visually appealing.
Conclusion – Examples of LinkedIn Posts
Sharing engaging LinkedIn posts is the key to growing a following on the platform and building a community for your brand. Your LinkedIn posts should grab readers’ attention and keep them engaged regardless of the content or theme.
Structure your LinkedIn posts to enhance readability. Also, utilize various content types to avoid monotony and maximize reader engagement.
We also recommend displaying LinkedIn posts on your website to reach a broader audience and generate more impressions. Use SociableKIT to curate an engaging LinkedIn feed for your visitors and place it anywhere on your website. Also, enjoy the convenience of our widget’s built-in auto-refresh feature, which keeps your LinkedIn feed updated.