How to Embed Google Business Profile on Your Website (Google Sites Guide)

Embedding your Google Business Profile on your website is a great way to showcase your business to potential customers and make it more attractive and accessible. By adding your Google Business Profile, you can give your visitors access to important information such as your business hours, contact information, reviews, and more.

This guide will teach you how to embed a Google Business Profile (GBP) on a website, including embedding best practices and solutions to common integration issues.

TL;DR – Methods to Embed GBP on a Website

There are two ways to embed Google Business Profile on your website. The first method is using a website widget. The second method is using the embed or link option. I will show you the steps for each of those methods so you can decide which one is the best for you.

But if you cannot read the full guide and are only looking for a quick way to display your GBP on a website, use SociableKIT.

Our widget is easy to set up and style, even for beginners without coding proficiency. Also, the embed refreshes regularly, so any updates to your GBP will reflect on your website in due time.

Create a SociableKIT widget today and leverage your Google Business Profile to create social proof for your website!

Why Google Business Profile Matters

Wondering whether creating a Google Business Profile is worth it?

Below are the essential benefits of having a GBP:

• Search Visibility: Creating a Google Business Profile is the easiest way to enhance your online presence, especially for small brands without websites.
• Accurate Business Information: Interested buyers can find your GBP online and get verified business information, including location, operating hours, and product catalog.
• Effective Engagement: GBP lets you share updates, product offers, or other relevant information on your profile to boost interactions.
• Gathering Google Reviews: A GBP grants you a Google Reviews link that you can use to gather customer feedback and establish your business as authentic and credible.
• Advanced Customer Insights: Google gives you access to how users interact with your GBP, including the number of unique visitors, website clicks, and views on your product catalog.

Benefits of Adding a Google Business Profile to Your Website

Now, let’s discuss why you should add your GBP to the website.

Below are the expected incentives:

• Authenticity and Credibility: Showcasing a verified GBP on your website helps establish social proof. Shoppers associate the website with your brand, encouraging them to trust your business.
• Visitor Engagement: Adding your GBP to a website helps attract more visitors to your Google Business Profile. They will also likely interact with the GBP feed and stay on your website longer, signaling search engines that your website has vital information.
• Visual Appeal: Embedding an optimized GBP with rich media helps revamp your website, giving it a fresh look. 
• Online Visibility: Displaying an SEO-optimized GBP helps boost your website’s visibility in organic searches. This is because the keywords on the GBP now appear on your website. Also, embedding your GBP enhances your website’s local SEO when shoppers search for nearby businesses.
• Improved User Experience: Embedding your GBP on a website gives visitors a direct link to find your business on search engines or to locate it on Google Maps.

Embed Google Business Profile on a Website Step-by-Step

Given the benefits of displaying your Google Business Profile on a website, you might be curious to learn how the embedding process works.

Below is a step-by-step guide for integrating your GBP into a website using the widget

Method 1: Use a Website Widget

To quickly embed Google Business Profile to your Google Sites website, follow the steps below.

1. Create your Google Business Profile widget here.
2. Customize your Google Business Profile widget.
3. Copy the Google Business Profile widget embed code.
4. Login to your Google Sites website admin panel and create or edit a page.
5. Paste the embed code where you want the Google Business Profile widget to appear.
6. Save and view your page. Done!

That’s easy! Embedding Google Business Profile widget on your Google Sites website will take only 2 minutes. If you need a more detailed guide, scroll down to follow our complete guide or watch our video guide.

Looking to purchase our premium features like auto-sync, customization, premium support and more? Please check the details on our pricing page here.

Method 2: Use the Embed or Link Option

You can easily add your Google business profile to your website without needing extra tools like SociableKIT. Here’s a simple guide on how to do it yourself using the share link option.

1. Open your Google business page on Google Maps.

2. Click the “Share” icon.

3. Select “Link to share”.

4. Press “Copy link”.

5. Go to your website’s admin panel.
6. Pick a page or create a new one where you want the Google business profile to appear.
7. Add an image or text inviting visitors to check out your profile.
8. Select the image or text, and link it using the copied Google profile link.

However, this method means you have to manually update your website whenever your Google profile changes. It can be a hassle if you’re always busy. But don’t worry, there’s an easier solution!

SociableKIT’s Google business profile widget is here to make things easier. Just link your Google profile to SociableKIT, copy the provided code, and paste it onto your website. Your site will automatically showcase the latest updates from your Google profile, saving you time and effort.

Try SociableKIT and let your updated Google business profile boost your brand effortlessly! Sign up today!

Complete Guide

Follow our complete guide below to embed Google Business Profile on your Google Sites website for free. The guide is divided into two parts to make it easier to follow.

Create and Customize Your Google Business Profile Widget

The first part is creating your Google Business Profile widget using the SociableKIT dashboard. Customize the look and feel to match your brand. Follow the steps below.

1. Sign up FREE or login to SociableKIT. You can login here if you already have an account. Once you sign up, you will start your 7-day premium trial. After 7 days, you can activate the free plan if you don’t need our premium features.

2. Select “Google Business Profile” on the dropdown. SociableKIT offers several social media feeds widgets. You might need to search it using the highlighted area below. Once found, you can then select it.

Search and select your Google place in the box.

3. Customize your feed. Click the “NEXT” button to show the customization options of your social feed. You can change the layout, colors, font, and more to match your brand. Click the Save changes button.

4. Copy the embed code. Click the “Embed on website” button on the upper right corner. Select your website builder. On the popup, copy the JavaScript embed code.

5. Paste the embed code and save your Google Sites website page. Please follow the second part below to add Google Business Profile widget to your Google Sites website.

Add Google Business Profile Widget to Your Google Sites Website

The second part is adding your Google Business Profile widget to your Google Sites website. After you customize your Google Business Profile widget and copied the embed code, it is time to add it to your Google Sites website. Follow the steps below.

1. Copy your free Google Business Profile widget embed code. Make sure you followed the first part above. It detailed how to you can create and customize your widget to get your free embed code.
2. Login to Google sites. You must have at least a ‘Business Starter’ plan to create and customize your Google sites.

3. Create or edit an existing website. Click the + ‘Blank’ button on the ‘Start a new site’ section to create or find your existing website under the ‘Recent sites’ section.

4. Create a new blank page or edit your existing page. Identify which page you want the widget to appear. On the right sidebar, you will see an ‘Embed’ button. Click the ‘Embed’ button. 

5. Add the widget. A popup ‘Embed from the web’ will open up. Select the ‘Embed code’ tab on the popup.

6. Paste the embed code from SociableKIT. On the ‘Embed code’ tab, you will see ‘HTML code goes here’ text. Paste the embed code from your SociableKIT widget.

7. Save the widget. Once you have pasted your embed code, click the ‘Next’ button.

8. Preview of your SociableKIT widget. After clicking the Next button, a preview of your embed code will be displayed. Click the ‘Insert’ button to insert the widget to your Google sites page.

9. Edit the widget. Once the widget has been inserted, you will have the option to resize the widget. After resizing the widget to your preferences, click the ‘Publish’ button on the upper right corner of the page. 

10. Publish your page. After publishing the site, click the down ‘Arrow’ button beside the ‘Publish’ button. 

11. View your page. A dropdown of buttons will be displayed, click the ‘View published site’ button. Done!

Video Guide: Embed Google Business Profile on Your Google Sites Website for Free

Watch our YouTube video below to learn how to embed Google Business Profile on your Google Sites website for free.

Live Demo

Below, you can see a live demo of our Google Business Profile widget. You can click on different layouts such as Masonry layout, Grid, and Carousel if available.