Learn how to add social media feed to your Shopify website for free in 2025.

At least 86% of the world’s population is active on social media, spending about two hours and 20 minutes daily.

Why are these numbers important?

Social media can be a significant lead-generation source for your Shopify store.
You can leverage social media to create a community around your brand.

One way to harness the power of social media is by embedding links, icons, and feeds on your Shopify website.

This article covers how to add social media to Shopify sites.

Worried that you lack the technical skills to code social media feeds into your Shopify site? Worry no more!

Our SociableKIT widgets let you embed social media feeds on your Shopify website, providing fresh content for your visitors. You can also use our widgets to place the feed anywhere on a web page, including the header, footer, and sidebar sections.

Create a SociableKIT widget today!

What is a Shopify Social Media Integration?

Social media integration means connecting your social media accounts to other communication channels for effective cross-platform marketing and promotion. In this case, you will connect your social media profiles to your Shopify store.

There are various ways of integrating social media into your site:

Add links that direct visitors to your social media pages.
Add icons that inform visitors that you are on social media. The icons can be clickable.
Embed social media accounts so the timeline feeds appear on your web pages.

Embedding social media to your Shopify store offers the following incentives for your business:

Engagement: Connecting your socials to Shopify enhances customer engagement by providing fresh content for visitors. This helps persuade them to spend more time on your site.
Social Media Following: Visitors who resonate with the embedded content will likely follow your social media pages, which helps grow your following.
Lead Generation: Integration lets you leverage your social media sites for SEO success. You can use keyword-rich statements in your social media posts and content descriptions to help boost your Shopify site’s rank on SERPs.
Social Proof: Embedding social media feeds like Facebook reviews and user-generated content helps establish your Shopify store as authentic and transparent, which in turn helps convince customers to trust your business.

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Steps to Add Social Media Links on Shopify

Here’s a simple guide for adding social media links to your Shopify site:

Log in to your Shopify Admin dashboard.
Scroll to the Online Store menu and select Themes.
Click on the Customize button to edit the site.
On the left, click on the Themes settings icon and select the social media option.
Paste your social media links in the specified fields.
Click Save to confirm the changes and reload the page to see how the social media links appear on your site.

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How to Add Custom Social Media Icons on Shopify

Using custom social media icons helps you differentiate your site from other Shopify stores. It also lets you customize the icons’ appearance to match your Shopify website theme.

Follow these steps to add custom social media icons to your Shopify site:

Use a third-party tool or site to create custom social media icons.
Download the icons in either SVG or CDN file formats.
Open the icons on Notepad++ and copy the embed code. Some sites generate the CVG or CDN code, so you might be able to skip this step.
Log in to your Shopify Admin panel.
Select Themes under the Online Store menu.
Click the three dots next to the Customize button and select Edit code.
On the left sidebar, click on Snippets and select either Add a new Snippet or Edit an existing one.
Replace the existing code with the custom icon embed script.
Edit the icon’s width and height to auto (width=”auto” and height =”auto”).
Save the changes and refresh the page.

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How to Add Social Media Icons in Shopify Footer

Shopify lets you add social media icons anywhere on your site. However, the preferred option is on the footer section, so it doesn’t distract visitors’ attention from your site.

Here’s a simple guide for adding social media icons to your footer:

Log in to your Shopify store and open the Admin dashboard.
Navigate to the Online Store and select Themes.
Click on the Customize button to open the editor page.
On the left-side menu, click on Footer to edit the section.
Scroll to the Social Media icons menu and check the box with the Show Social Media icon.
Navigate to the bottom of the footer menu and select Theme Settings.
Populate the fields with your social media links.
Save the changes and reload your web page.

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Steps to Link Social Media to Shopify Product Pages

A website widget is one of the best ways to add social media feeds to Shopify.

Follow these steps to link your social media accounts to your Shopify product pages using our SociableKIT widget:

Sign up to SociableKIT.
Create and customize a social media widget.
Click on Embed on website and select Shopify as the preferred website builder.
Copy the embed code.
Open your Shopify Admin dashboard.
Scroll to the Online Store section and select Themes.
Click on the three dots next to the Customize button and select Edit code.
Navigate to the Sections folder and open the section file connected to your product pages (product-template.liquid).
Click the section where you want to add the social media links and paste the HTML code for each icon.
Edit the HTML code to replace the placeholder URLs with your social media links.
Save the changes and reload the product pages.

You can also integrate this using the link method; however, it is complex, especially if you lack basic web development skills.

We recommend using our SociableKIT widget to bypass the coding step and simplify the integration process.

Below are some of our highest-rated social media widgets for Shopify sites:

Create a SociableKIT widget and showcase your social media feed on your Shopify product pages.

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How to Manage and Track Social Media Integration Results

Below are practical ways to manage and track the performance of your Shopify social media integrations:

Define Clear Objectives

Set SMART goals (specific, measurable, achievable, relevant, and time-bound) to help you track performance over time.

For example, you might set a goal to double site engagement within 90 days.

Use Shopify Analytics

Review your Shopify analytics and reports to understand users’ behavior when browsing your store.

The analytics also show how each social media platform generated traffic to your Shopify site.

Link your Shopify Site to Google Analytics

Google offers an Enhanced Ecommerce Reporting tool for tracking your site’s traffic.

Integrating your Google Analytics account into your Shopify profile is simple. Go to your Shopify site’s preference settings and add your Google tag ID to link the platforms.

This lets you track your site user journeys, including product views and abandoned carts.

Monitor Paid Ads

If you run paid ads, some of which appear on your embedded feed, you should track how they impact your overall social media integration goals.

Leverage platform-specific tools like the Meta Business Suite for Facebook and X (Twitter) Ads Manager to monitor performance metrics like ad reach, cost per click, and click-through rate to determine the expected return on ad spend.

Regularly Review and Optimize

Monitor analytics for actionable insights on improving your Shopify social media integration to enhance site engagement.

For example, you embed social media icons on the header section and realize that site visitors often click the links and switch tabs to your social media pages. In that case, you can move the icons to the footer section so the focus remains on your product listings.

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Frequently Asked Questions (FAQs)

Here are answers to the most commonly asked questions about Shopify social media integration:

What Are the Benefits of Integrating Social Media with Shopify?

Integrating social media with Shopify has the following benefits:

Increases user engagement on your site
Provides social proof for your store
Directs your website traffic to your social media pages

Is It Possible to Track Traffic from Social Media on Shopify?

Yes. You can track traffic from your social media page using Shopify’s built-in analytics and reporting.

Also, you can use third-party tools like Google Analytics to monitor how each social media platform impacts your site’s traffic.

How Can I Test Social Media Links Added to Shopify?

Here are simple ways to test newly added social media links:

Preview the social media links while still in the Theme Editor. You can click the links to confirm that they direct you to the right social media platforms and profiles.
Test the links on different browsers and devices to confirm consistent user experiences across platforms.

Conclusion

Adding social media to your Shopify site is an effective way to boost visitor engagement and build social proof for your business. It also consolidates your cross-platform marketing efforts, helping you maintain consistent brand communication across your channels.

Ready to boost your visitor’s engagement? It takes about two minutes to set up our SociableKIT widget, even for a first-time user. Also, the widget offers flexible customizations to style the social media feed to your preference.

Create a SocialKIT widget for a convenient way to add social media to your Shopify site!