According to a recent survey, Instagram Reels generate a 12% impression rate compared to 9% for single images when comparing accounts with over 100,000 followers.

Considering Instagram’s popularity (over 2 billion active users), embedding Reels can help you grab visitors’ attention and entice them to spend more time on your website.

Person scrolling through Instagram feed on a smartphone at a wooden desk.

TL;DR – How to Embed Instagram Reels on a Website for Free

Unlock the power of Instagram Reels by effortlessly embedding them on your website and captivating your audience.

Our guide helps you boost engagement, enhance visual appeal, and seamlessly integrate dynamic content in minutes.

There are two ways to embed Instagram Reels on your website. The first method is using a website widget. The second method is using the embed or link option. I will show you the steps for each of those methods so you can decide which one is the best for you.

Method 1: Use a Website Widget

To quickly embed Instagram Reels to your website, follow the steps below.

  1. Create your Instagram Reels widget here.
  2. Customize your Instagram Reels widget.
  3. Copy the Instagram Reels widget embed code.
  4. Login to your website admin panel and create or edit a page.
  5. Paste the embed code where you want the Instagram Reels widget to appear.
  6. Save and view your page. Done!

That’s easy! Embedding Instagram Reels widget on your website will take only 2 minutes. If you need a more detailed guide, scroll down to follow our complete guide or watch our video guide.

Looking to purchase our premium features? Please check the details on our pricing page here.

Method 2: Use the Embed or Link Option

There’s another way to share Instagram reels on your website without using a third-party plugin like SociableKIT. Follow the steps below.

  1. Go to your Instagram profile
  2. Select the Reels option.
Instagram profile page highlighting the 'Reels' tab with a red arrow.
  1. Select a reel on your Instagram account and click the 3 dots on the upper left.
Close-up of a cat with its tongue out, displayed on an Instagram post interface.
  1. On the dropdown, select the Embed option.
A screenshot of an Instagram post featuring a cat with its tongue out, overlayed with an options menu.
  1. Click the Copy code button.
Close-up of a contented tabby cat with its tongue out, overlaying an Instagram interface.
  1. Login to your website’s admin panel.
  2. Create or edit the page where you want to embed the Instagram reel.
  3. Paste the embed code from Instagram you copied earlier.
  4. Save your page. Done!
  5. To create the Instagram reels feed on your website, you need to repeat steps 1 onwards to add more posts.

You may choose method 1 or method 2, it depends on your needs. But in case you choose method 1, you can follow our complete guide below.

Need a hassle-free way to showcase Instagram Reels on your website?

Our SociableKIT widget lets you embed Instagram Reels on a website without coding! Even better, our widget makes the feed responsive, giving website visitors a seamless user experience.

Create a SociableKIT widget and join thousands of small business owners and creators who use it to boost their websites’ engagement.

What Are Instagram Reels?

A 15 to 60 seconds short videos are called Instagram Reels that Instagram created for users to share a short content about their day, product, business, or event. You will be able to find your reels at your profile page and clicking the story icon.

Instagram Reels can be taken advantage by business owners to quickly showcase any information they want, it can be a promo, new feature, new product, events, or advertisement. Reels being short both maximizes and saving the time of the customers.

By embedding Instagram Reels on your website, you can seamlessly share your latest content with your audience, driving more interaction and keeping your website lively and dynamic. Our Instagram Reels widget makes it easy to integrate this valuable content into your site, enhancing your online presence effortlessly.

Instagram profiles open on a laptop and smartphone placed on a wooden desk.

Why Embedding Instagram Reels on Your Website is Beneficial  

Here are the key incentives for embedding Instagram Reels on your website:

  • Credibility and Trust: Showcasing Instagram Reels containing user-generated content (UGC) on your website helps create social proof for your business. Potential clients will likely trust your business after seeing other customers share their positive experiences.
  • Cross-Platform Marketing: Displaying Instagram Reels on your website helps maintain consistent audience engagement across your channels. 
  • Time-Saving and Convenient: Integrating Instagram Reels into your website mitigates double-posting hassles. You only need to publish the Reels on Instagram, and the content will be reflected on your website.
  • Grow Your Instagram Followers: Website visitors who find the embedded content relevant will likely follow your Instagram profile, increasing your follower count and social media engagement.
  • Boost SEO: You can leverage social media feeds for SEO success. Embedding dynamic Instagram Reels on your website encourages visitors to engage with the content, increasing their dwell time. This signals search engines that your website contains valuable information, which helps increase your SERP rank.
Person using a laptop on a bed with notebooks and a smartphone beside them.

Reasons to Embed Instagram Reels on Your Website

For Your Business

  • Boosts Engagement. Adding Instagram Reels without delay to your internet site draws more traffic, encouraging the visitors to spend time with sparkling and engaging video content material.
  • Increases Conversion Potential. Engaging video reels help clutch interest, allowing you to transform viewers into customers more efficiently.
  • Strengthens Brand Presence. Showcasing Reels helps your brand feel more personal and up-to-date, building trust and fostering a deeper connection with your audience.

For Your Customers

  • Easy Access to Content. Embedding Reels creates a smooth, entertaining experience by allowing customers to view your most recent updates without ever leaving your website.
  • Encourages Interaction. Customers can engage with content directly, giving them a chance to like, comment, or share, which deepens their connection with your brand.
  • Keeps Content Fresh. Regularly up to date Reels show customers your logo is active, engaged, and aware of tendencies, including to their self assurance on your products.

For Your Website

  • Enhances Visual Appeal. Reels bring dynamic, visually engaging elements that make your website more appealing and modern.
  • Increases Time on Site. Video content naturally draws visitors to stay longer, improving your site’s SEO and increasing its value to your audience.
  • Drives Traffic. Embedded Reels encourage visitors to return for new content, which keeps website traffic consistent and boosts your online presence.
Individual working on a laptop with coffee and phone on the side.

Statistics Behind Instagram Reels’ Increased Visibility

We have listed a few online statistics that will convince you that embedding your Instagram Reels on your website is a wise choice.

Instagram Reels Drive High Engagement

When it comes to engagement, Instagram Reels outperform standard Instagram posts by 67%. You may improve overall engagement by increasing visitor interaction and lengthening their stay on your page by embedding Reels on your website using our widget.

Source

Instagram Reels Boost Discoverability

Compared to other post formats, content providers estimate a 22% boost in reach when using Reels. You can take advantage of this reach by including Reels on your website to draw in more visitors and increase your internet presence.

Source

Video Content Increases Conversion Rates

Studies have shown that adding video to landing pages can boost conversion rates by 80%. Your website’s conversion metrics will increase if you use Instagram Reels to attract visitors and motivate them to do desired actions.

Source

Instagram Reels Popular Among Millennials

Reels are especially popular among millennials, who make up 55% of Instagram’s user base. Adding your Instagram Reels on your site can appeal to this demographic, helping you connect with a younger, tech-savvy audience.

Source

Instagram Reels Gain Algorithmic Favor

Reels are given favor by Instagram’s algorithm, which raises their profile visibility. You can take advantage of this algorithmic boost and make sure your material receives the attention it merits by including Reels into your website.

Source

Adding Instagram Reels to your website is a great method to increase traffic, improve engagement, and increase conversion rates. To effortlessly integrate dynamic video content and attract your visitors, use our Instagram Reels widget.

Hand holding a smartphone with social media statistics and various apps displayed.

Step-by-Step Guide to Embedding Instagram Reels on Your Website

Follow our complete guide below to embed Instagram Reels on your website for free. The guide is divided into two parts to make it easier to follow.

Create and Customize Your Instagram Reels Widget

The first part is creating your Instagram Reels widget using the SociableKIT dashboard. Customize the look and feel to match your brand. Follow the steps below.

  1. Sign up FREE or login to SociableKIT. You can login here if you already have an account. Once you sign up, you will start your 7-day premium trial. After 7 days, you can activate the free plan if you don’t need our premium features.
SociableKit-Signup page
  1. Select “Instagram Reels” on the dropdown. SociableKIT offers several social media feeds widgets. You might need to search it using the highlighted area below. Once found, you can then select it.
Screenshot of a dropdown menu for creating a social media solution, featuring options like Google Reviews and Facebook Page.
  1. Enter your Instagram username. Our system will get the reels from your Instagram account based on your username. You can copy the link to your Instagram profile and paste it into the box. Our system will automatically identify your Instagram username.
  2. Customize your feed. Click the “NEXT” button to show the customization options of your social feed. You can change the layout, colors, font, and more to match your brand. Click the Save changes button.
Screenshot of a social feed customization interface with layout options and a preview pane.
  1. Copy the embed code. Click the “Embed on website” button on the upper right corner. Select your website builder. On the popup, copy the JavaScript embed code.
A screenshot showing a code.
  1. Paste the embed code and save your website page. Please follow the second part below to add Instagram Reels widget to your website.

Add Instagram Reels Widget to Your Website

The second part is adding your Instagram Reels widget to your website. After you customize your Instagram Reels widget and copied the embed code, it is time to add it to your website. Follow the steps below.

  1. Copy your free Instagram Reels widget embed code. Make sure you followed the first part above. It detailed how to you can create and customize your widget to get your free embed code.
  2. Create a new web page or edit your existing web page where you want the widget to appear.
Screenshot of a WordPress dashboard with a 'Welcome to WordPress' message and version 6.3.1 notice.
  1. Open your webpage. You might use a code editor, a rich text editor, or a code block.
Screenshot of a WordPress editor interface with an 'Add title' prompt and a block inserter menu.
  1. Paste the embed code you copied from SociableKIT earlier.
A screenshot showing a code inside a box.
  1. Save and publish your web page.
Screenshot of a pop-up dialog box with error message on a web development platform, with red arrows pointing to the "Save" button.
  1. View your web page with the widget. Done!

Video Guide: How to Embed Instagram Reels on Your Website

Watch our YouTube video below to learn how to embed Instagram Reels on your website for free.

Live demo

Below, you can see a live demo of our Instagram Reels widget. You can click on different
layouts such as Masonry layout, Grid, and Carousel if available.

Testimonials

Thousands of creators and business owners have already embedded Instagram Reels
on their website using SociableKIT. They love our service! Here’s what they tell us.

Yannick Picard
Yannick Picard

High Performance Coach, NeuroActivCoach

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I have to hand it to a company that goes above and beyond with their customer service... your team is a notch above anything I've experienced. Great software, great support - what else can you ask for?

Robert Herring
Robert Herring

CMO – Disciple Christian Motorcycle Club

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Thank you SO MUCH!!! SociableKIT is EXACTLY what I was looking for. It works perfect. Your plugin will be in use on the Events page.

Einstein Gan
Einstein Gan

Senior Web Designer, Human & Human

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Awesome easy-to-use solution for our client's social media campaign. Support was very responsive and helpful. Can't thank you enough for accommodating our new feature request.

Kristin Berg
Kristin Berg

Co-Founder – Tango Social Club

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I’m using a custom Facebook page events feed on my website. I asked Mike to translate the day and month labels to French for my calendar. Mike quickly did it for me. Thank you Mike, I appreciate it a lot! SociableKIT support is great! :)

Cristian Castañeda
Cristian Castañeda

Business Process Manager, Maschinenfabrik

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Wow, I'm using SK for sharing my LinkedIn posts on my WordPress site and it works incredible. It's quick and easy to "deploy". And when I was needing some extra customization, support worked really quick. You are great guys!

John Parker

Website Developer – Aura Entertainment

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Finding SociableKIT saved a huge amount of hours in a project to integrate social/web channels. Absolutely excellent support with quick responses and updates.

Kristen Williams
Kristen Williams

Founder & CEO, Hempsley

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This was a great way to easily embed Google Reviews into my client's Wix site. I had trouble at first because the business has no physical address listed, but the support team helped me out and everything is running smoothly so far. I recommend!

Marc Maessen
Marc Maessen

Founder & Owner – Online Profile Coach

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Wow! I have had experience with a lot of companies who had good to great customer service but this is just insane! I absolutely love SociableKIT as I was planning on creating something similar myself. For these prices and the attention to detail and functionality I quickly decided that I won't even bother and will gladly subscribe to the SocialKIT services. Keep up the amazing work and thanks you so much!

David Chapa
David Chapa

Recording Artist, David Chapa Music

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Simple, clean, and efficient. That's the best way to describe this platform of social plug-ins. Now I just have to update my events calendar in one place on Facebook and my website is updated automatically. That just saved me from hours of "double-entry" work!

John J. Janowski, PMP
John J. Janowski, PMP

Member – La Grange Citizens Council

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Thank you!!! The SociableKIT website plugin is an incredibly simple, clean and easy solution for us.

Good Shepherd Episcopal Church
Good Shepherd Episcopal Church

Church social media team

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Excellent product and even better customer service. On the rare occasion that I run into an issue, they are very responsive and always solve the problem. They never give a workaround or make an excuse. They take care of it, and they do it quickly!!!

Benny Bowden
Benny Bowden

Co-Founder & Designer – Moonbase Labs

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I LOVE what you’ve built here. I’ve successfully linked my client’s Facebook Page ID and events are coming in just fine. Thanks for what you do. You have been incredibly helpful! I’m really impressed with your customer service and I’ll be recommending SociableKIT to anyone looking for what it offers!

Embed Instagram Reels on Your Website in 2 Minutes

Quickly upgrade your website by embedding Instagram Reels on website in 2 minutes.

Sign up to SociableKIT now!

Promotional ad with text "LIMITED TIME OFFER" for free widget signup, no credit card, with signup button.

Examples of Instagram Reels on Website

Seamlessly integrating Instagram Reels can elevate your website experience. Here are some examples of Instagram Reels on websites:

ASW Distillery Instagram Reels

ASW Distillery is a brand that distills spirits to continue a tradition born in the Middle Ages. They use the SociableKIT Instagram reels widget to promote their Gold-Medal winners’ Fiddler Georgia Heartwood Bourbon and Fiddler Soloist Bourbon, Double Gold Medal-winners Resurgens Rye and Duality Double Malt, Bustletown Vodka, Winterville Gin, and a number of sought-after limited releases on their website.

A webpage of ASW Distillery Instagram posts showcasing spirits and distillery activities.

The Dirt with Dani Instagram Reels

The dirt with Dani is a brand that sells cleaning products. They use the SociableKIT Instagram Reels widget to promote their safer, healthier, and more sustainable cleaning and personal care solutions on their website.

A collage of cleaning tips and product images on a website titled 'THE DIRT WITH DANI'.

Reggaeoke Instagram Reels

Reggaeoke is a brand that is a unique reggae/dancehall/soca and lovers rock karaoke event and entertainment provider for private celebrations/events. They use the SociableKIT Instagram reels widget to promote their event dates on their website.

Promotional website collage for Reggae Karaoke event with "SOLD OUT" banner.

Maggs Lawn and Landscape Instagram Reels

In the counties of Saratoga and Schenectady, Maggs Lawn and Landscape offers outstanding landscaping and lawn care services. They allow prospective clients see their work in action by displaying their latest works using our Instagram Reels widget. With the help of visually appealing services and latest examples of their services, the widget assists businesses in engaging visitors and establishing trust.

A triptych of a landscaping project: a yard before work, an excavator in action, and a completed walkway.

Pretty Nurses Club Instagram Reels

Pretty Nurses Club is an online boutique that support nurses and selling products that are pink-themed. They use our Instagram Reels widget to showcase their products and highlight what they offer. This allows them to engage with their target audience through dynamic content.

Instagram profile with posts related to nursing humor and community.

Embed Instagram Reels widget on your website builder

Are you using a specific website builder or content management system (CMS)? SociableKIT can work with any website builder. The following sections will show you how to use the Instagram Reels widget code on commonly used website builders.

To embed Instagram Reels on your Google Sites website, follow the steps below.

  1. Sign up free to SociableKIT. Sign up for a free account on SociableKIT or login if you already have an account.

  2. Create and customize your Instagram Reels widget. Create a Instagram Reels widget and customize the colors, fonts, and other elements to match your Squarespace website.

  3. Copy the Instagram Reels widget embed code. Click the 'Embed on website' button on the upper right and copy the embed code.

  4. Login to Google sites. You must have at least a 'Business Starter' plan to create and customize your Google sites.
  5. Create or edit an existing website. Click the + 'Blank' button on the 'Start a new site' section to create or find your existing website under the 'Recent sites' section.
  6. Create a new blank page or edit your existing page. Identify which page you want the widget to appear. On the right sidebar, you will see an 'Embed' button. Click the 'Embed' button. 
  7. Add the widget. A popup 'Embed from the web' will open up. Select the 'Embed code' tab on the popup. 
  8. Paste the embed code from SociableKIT. On the 'Embed code' tab, you will see 'HTML code goes here' text. Paste the embed code from your SociableKIT widget.
  9. Save the widget. Once you have pasted your embed code, click the 'Next' button. 
  10. Preview of your SociableKIT widget. After clicking the Next button, a preview of your embed code will be displayed. Click the 'Insert' button to insert the widget to your Google sites page. 
  11. Edit the widget. Once the widget has been inserted, you will have the option to resize the widget. After resizing the widget to your preferences, click the 'Publish' button on the upper right corner of the page. 
  12. Publish your page. After publishing the site, click the down 'Arrow' button beside the 'Publish' button. 
  13. View your page. A dropdown of buttons will be displayed, click the 'View published site' button. Done!
Embed Instagram Reels on Google Sites complete guide

To embed Instagram Reels on your HTML website, follow the steps below.

  1. Sign up free to SociableKIT. Sign up for a free account on SociableKIT or login if you already have an account.

  2. Create and customize your Instagram Reels widget. Create a Instagram Reels widget and customize the colors, fonts, and other elements to match your Squarespace website.

  3. Copy the Instagram Reels widget embed code. Click the 'Embed on website' button on the upper right and copy the embed code.

  4. Open your HTML file.
  5. You can create a new HTML page or edit your existing HTML page.
  6. Paste the Javascript code you copied from SociableKIT. Paste it where you want the widget to appear.
  7. Save your HTML page.
  8. You may now upload your HTML page to your web hosting.
Embed Instagram Reels on HTML complete guide

To embed Instagram Reels on your Sharepoint website, follow the steps below.

  1. Sign up free to SociableKIT. Sign up for a free account on SociableKIT or login if you already have an account.

  2. Create and customize your Instagram Reels widget. Create a Instagram Reels widget and customize the colors, fonts, and other elements to match your Squarespace website.

  3. Copy the Instagram Reels widget embed code. Click the 'Embed on website' button on the upper right and copy the embed code.

  4. Go to your Sharepoint site and log in with your credentials.
  5. Locate the page that you want to edit or create a new blank page. If you are creating a new page, click the "New" button and select "Page" from the options.
  6. On the upper right corner of the page, click the "Edit" button. This will enable you to make changes to the page.
  7. Hover over the area where you want to add the SociableKIT widget, then click the "+" icon that appears. From the list of options, find the "Embed" or "<>" icon and click on it.
  8. Paste the embed code provided by SociableKIT into the box.
  9. Click the "Publish" or "Republish" button to save your changes and make them live on the site. If necessary, upload the page to your website. You're done!

  10. Note: If you receive an error that states Embedding content from this website isn't allowed, you will have to add the following to the list of sites that are allowed on your website and the HTML Field Security list of the site collection where the site is located:

    • widgets.sociablekit.com
    • data.accentapi.com
    • sociablekit.com
    • images.sociablekit.com
Embed Instagram Reels on Sharepoint complete guide

To embed Instagram Reels on your Shopify website, follow the steps below.

  1. Sign up free to SociableKIT. Sign up for a free account on SociableKIT or login if you already have an account.

  2. Create and customize your Instagram Reels widget. Create a Instagram Reels widget and customize the colors, fonts, and other elements to match your Squarespace website.

  3. Copy the Instagram Reels widget embed code. Click the 'Embed on website' button on the upper right and copy the embed code.

  4. Login to Shopify
  5. On the left side, click Online Store. 
  6. Click Pages. Add a new page or edit your existing page.
  7. On the Page details, click Show HTML icon (<>). 
  8. Paste the embed code and click the Save button.
  9. Click the View page button. Done!
Embed Instagram Reels on Shopify complete guide

To embed Instagram Reels on your Squarespace website, follow the steps below.

  1. Sign up free to SociableKIT. Sign up for a free account on SociableKIT or login if you already have an account.

  2. Create and customize your Instagram Reels widget. Create a Instagram Reels widget and customize the colors, fonts, and other elements to match your Squarespace website.

  3. Copy the Instagram Reels widget embed code. Click the 'Embed on website' button on the upper right and copy the embed code.

  4. Login to Squarespace. You must have a "Business" account in Squarespace to use the widget. The "code block" needed cannot be found if you only have a "Personal" account.
  5. Create a new blank page or edit your existing page. Identify which page you want the widget to appear. You can create a new page on Squarespace, or you can edit your existing page where you want the widget to appear.
  6. Add a Code Block. On your Squarespace page, click the 'Edit' button. Find the 'Code' block and click it.
  7. Paste the embed code from SociableKIT. On the 'Content' of the 'Code' block, paste the JavaScript embed code you have copied from your widget.
  8. Save the changes on the 'Code block'. After pasting your widget's embed code. Click the 'Save' button on the left part of the page.
  9. View your page. Refresh your Squarespace page and check your SociableKIT widget. Done!
Embed Instagram Reels on Squarespace complete guide

To embed Instagram Reels on your Webflow website, follow the steps below.

  1. Sign up free to SociableKIT. Sign up for a free account on SociableKIT or login if you already have an account.

  2. Create and customize your Instagram Reels widget. Create a Instagram Reels widget and customize the colors, fonts, and other elements to match your Squarespace website.

  3. Copy the Instagram Reels widget embed code. Click the 'Embed on website' button on the upper right and copy the embed code.

  4. Login to Webflow
  5. On your existing website, click the "Page: ...." in the upper left corner then click the "Create new page" icon.
  6. Once done add a name for your new page then click "Save".
  7. On the left, click "Add Element". Drag "Embed" to your page. 
  8. Paste the JavaScript code you copied from SociableKIT.
  9. On the upper right, click "Publish" > "Publish to Selected Domains". 
  10. View your page. Done!
Embed Instagram Reels on Webflow complete guide

To embed Instagram Reels on your Weebly website, follow the steps below.

  1. Sign up free to SociableKIT. Sign up for a free account on SociableKIT or login if you already have an account.

  2. Create and customize your Instagram Reels widget. Create a Instagram Reels widget and customize the colors, fonts, and other elements to match your Squarespace website.

  3. Copy the Instagram Reels widget embed code. Click the 'Embed on website' button on the upper right and copy the embed code.

  4. Log in to Weebly
  5. On your existing website on Weebly, click the "Pages" section on the upper left then click the "+".
  6. Select what type of page you want to add.
  7. Add a name to your page and then click "Done".
  8. On the top menu, click "Build" then on the sidebar, drag the "Embed Code" option on your page. 
  9. Click the "Click to set custom HTML" then click "Edit Custom HTML". 
  10. Paste the code you copied from SociableKIT then in the upper right corner, click the “Publish” button. 
  11. Click the link to your site. Done!
Embed Instagram Reels on Weebly complete guide

To embed Instagram Reels on your Wix website, follow the steps below.

  1. Sign up free to SociableKIT. Sign up for a free account on SociableKIT or login if you already have an account.

  2. Create and customize your Instagram Reels widget. Create a Instagram Reels widget and customize the colors, fonts, and other elements to match your Squarespace website.

  3. Copy the Instagram Reels widget embed code. Click the 'Embed on website' button on the upper right and copy the embed code.

  4. Login to Wix
  5. On your existing website click the "+" button beside the "Main pages" section.
  6. Then click the "Add page" button.
  7. Name your page then hit enter.
  8. On the left, click "Add element". Find and click "Embed code". Click and drag "Embed a site" on your page then resize the container. 
  9. Click "Change website address". 
  10. Paste the link you copied from SociableKIT then click "Apply".
  11. Click "Publish" on the upper right. 
  12. Click "View site". Done!
Embed Instagram Reels on Wix complete guide

To embed Instagram Reels on your WordPress website, follow the steps below.

  1. Sign up free to SociableKIT. Sign up for a free account on SociableKIT or login if you already have an account.

  2. Create and customize your Instagram Reels widget. Create a Instagram Reels widget and customize the colors, fonts, and other elements to match your Squarespace website.

  3. Copy the Instagram Reels widget embed code. Click the 'Embed on website' button on the upper right and copy the embed code.

  4. Login to your WordPress site. 
  5. On your WordPress, go to the "Pages" section then click the "Add new page".
  6. Pick a pre-defined layout or start with a blank page by clicking the "Blank page" button.
  7. On the body of your page, click the "+" icon and click the "Custom HTML". 
  8. Paste the code in the text area. 
  9. To preview, click the preview tab.
  10. Click the Publish or Update button on your WordPress page. 
  11. Click the view page. Done!
Embed Instagram Reels on WordPress complete guide

Did not see your website builder? You can find your website builder here: How to embed Instagram Reels on any website?.

You may also ask our support team if SociableKIT can integrate with your website builder.

If you want to find out more about embedding social media feed to your website, visit our homepage: Add social media feed to your website for FREE!

This Instagram Reels feed is part of our Instagram feed widget categories.

Best Practices for Using Instagram Reels on Your Website

Are you wondering, “How can I optimize my Instagram Reel feed to maximize engagements and conversions?”

Here are practical tips to remember when adding Instagram Reels to your website:

Use a Website Widget

Embedding Instagram Reels using a widget offers the following benefits:

  • A convenient way to link your Instagram Reels to your website without coding.
  • Flexible customizations to ensure the feed matches your website’s or brand’s theme.
  • Regular syncs to display new content in the feed.

Looking to embed Instagram Reels on your website? Use our Instagram Reels embed code generator to get an optimized script for your web builder.

Create a SociableKIT Instagram Reels widget for a seamless integration process.

Embed Strategically

Position the Instagram feed in premium areas of your website to grab visitors’ attention and stimulate engagement.

For example, you can embed UGC Instagram Reels on your product pages to provide social proof and encourage potential buyers to trust your business.

Make the Reels Shoppable

Incorporate shoppable features into your Instagram Reels to give visitors a seamless user experience.

For instance, you can tag the products featured in an Instagram Reel or include ‘Shop Now’ links in the description to encourage customers to buy your products.

Post Dynamic Content

The first few seconds after visitors click on an Instagram Reel are super important as they determine whether users continue watching or disengage. 

Leverage dynamic content (high-quality visuals and sound bites) to capture visitors’ attention quickly. 

Incorporate Keywords and Hashtags

Use keywords and hashtags to help search engines index your Instagram Reels so they appear in relevant searches.

Besides indexing, you can leverage keywords and hashtags to curate the feed to your audience’s interest for maximum visibility.

Our SociableKIT widget has an automatic and manual moderation feature that helps you filter unrelated or restricted Instagram Reels from appearing on your feed.

Make the Feed Responsive

Ensure the feed is mobile-friendly to encourage website visitors to engage with the Reels on the go.

If you use the link method, you might need to modify your website’s CSS and JavaScript files to make the embed responsive.

Instead, use a website add-on. Our SociablekIT widget makes your Instagram Reels feed auto-responsive to various screen sizes, giving visitors a consistent user experience across devices.

Add Call-to-Action Statements

Include compelling call-to-action (CTA) statements to encourage website visitors to take the targeted action.

The CTA could highlight limited-time offers to create a sense of urgency.

An example would be: “Order your [Product Name] today for a 20% discount!”

Track Engagement Metrics

Monitor how website visitors interact with the Instagram Reels, including views, clicks, and conversions.

For instance, you can track which content types and formats stimulate visitor engagement. This helps you curate your Instagram Reels feed to your visitors’ interests for maximum interactions.

Common Mistakes to Avoid When Embedding Instagram Reels

Integrating an Instagram Reel feed into a website is straightforward. However, to optimize the feed for effective visitor engagement, you must avoid common pitfalls.

Let’s outline them below:

Embedding Copyrighted Reels

Some creators prohibit embedding their Instagram Reels without permission. Displaying such content on your website could expose you to legal liabilities.

We recommend seeking consent from the creators, including for UGC, or omitting third-party content from your Instagram Reels feed.

Not Making the Feed Responsive

Embedding Instagram Reels that look awkward or distorted when viewed on small screens might cause mobile users to disengage, hurting your website traffic.

Integrate the Instagram feed using our SociableKITwidget to make the feed responsive to different screen sizes.

Overlooking Analytics

Failing to monitor the Instagram feed’s performance metrics leads to missed opportunities for refining your engagement strategy. 

It also means you will likely continue displaying similar content, which could hurt your website’s engagement in the long term.

Use Google Analytics and third-party tools for insight on improving your Instagram Reels feed to boost visitor interactions.

Overloading Your Webpages

Embedding too many Instagram Reels, especially using the Link option, could affect its loading speed, undermining the user experience. 

Integrating Instagram Reels using our SociableKIT widget lets you showcase multiple posts as a single embed, which helps enhance your website’s performance.

Not Curating the Feed

Embedding Instagram Reels that do not resonate with your audience can cause them to disengage. In worst-case scenarios, the visitors could bounce off your website.

Tailor the Instagram feed to your audience’s interest to boost their dwell time.

Related Links

Here are some related links about Instagram Reels that might help you:

What is Instagram Reels? Instagram Reels lets you create and discover short, fun videos on Instagram. Understanding Instagram Reels will help you better embed them on your website for free.

How to embed Instagram Reels on website? Learn how to use embed codes from the official Instagram.com website. You can showcase public Instagram posts, reels, or profiles on your website. This guide complements the main article by providing step-by-step instructions.

The Instagram Basic Display API. Let’s you fetch basic user profiles, photos, and videos from Instagram accounts directly into your app. This API is essential for embedding an Instagram feed on your website. It will give visitors a glimpse of your latest Instagram content.

API to create content for Instagram Reels? You can use the Instagram Graph API to publish images, videos, reels, and carousel posts on Instagram Professional accounts. This API lets you create and share content, making it easier to keep your embedded Instagram feed updated and engaging.

How to schedule posts on Instagram? Learn how to schedule your Instagram posts and reels easily using the Instagram mobile app. Scheduling posts helps you maintain a consistent Instagram feed, just like embedding it on your website enhances your site’s content.

Frequently Asked Questions (FAQs)

Can You Embed Instagram Reels on a Website?

You can definitely embed your Instagram Reels on your website. With the help of our Instagram Reels widget which makes the process of embedding much quicker and seamless while giving your audience engagement and reach.

How Do You Add a Reel on Instagram Website?

You need to have an embed code from Instagram. Our widget helps you so that you dont have to go to extra steps when embedding your Instagram reels on your website.

How Do You Add a Reel to Your Story on a Website?

Adding a Reel to your story through a website isn’t possible directly, but you can embed the Reel on your site with our widget. This ensures your content is easily accessible to your website visitors.

How Do You Share a Reel on Instagram Website?

To share a Reel on Instagram, you typically do it within the Instagram app, but to share it on your website, our widget is the perfect tool. It’s simple to use and keeps your content interactive on your site.

Conclusion

We recommend embedding Instagram Reels using our SociableKIT widget, which offers flexible customizations to help make your website unique. Our widget refreshes regularly, ensuring recently posted Instagram Reels appear on the feed.

Create a SociableKIT widget today!