According to a recent survey, Instagram Reels generate a 12% impression rate compared to 9% for single images when comparing accounts with over 100,000 followers.
Considering Instagram’s popularity (over 2 billion active users), embedding Reels can help you grab visitors’ attention and entice them to spend more time on your website.
TL;DR – How to Embed Instagram Reels on a Website for Free
Can’t read the whole article right now? Here’s a quick snapshot of how the embedding methods compare:
| Feature | Method 1: SociableKIT Widget | Method 2: Instagram’s Native Embed |
| Embeds full Reel feeds | Yes | No |
| Customizations and layouts | Yes | No |
| No coding required | Yes | Yes |
| Free to use | Yes (free plan available) | Yes |
| Multi-platform compatibility | Yes | Yes |
| Auto-updates | Yes | No |
Continue reading for an in-depth guide on how to add Instagram Reels to a website using the widget and link methods, including how to integrate the feeds to different platforms.
Method 1: Use a Website Widget
To quickly embed Instagram Reels to your website, follow the steps below.
- Create your Instagram Reels widget here.
- Customize your Instagram Reels widget.
- Copy the Instagram Reels widget embed code.
- Login to your website admin panel and create or edit a page.
- Paste the embed code where you want the Instagram Reels widget to appear.
- Save and view your page. Done!
That’s easy! Embedding Instagram Reels widget on your website will take only 2 minutes. If you need a more detailed guide, scroll down to follow our complete guide or watch our video guide.
Looking to purchase our premium features? Please check the details on our pricing page here.
Method 2: Use Instagram’s Native Embed Code
There’s another way to share Instagram reels on your website without using a third-party plugin like SociableKIT. Follow the steps below.
- Go to your Instagram profile
- Select the Reels option.
- Select a reel on your Instagram account and click the 3 dots on the upper left.
- On the dropdown, select the Embed option.
- Click the Copy code button.
- Login to your website’s admin panel.
- Create or edit the page where you want to embed the Instagram reel.
- Paste the embed code from Instagram you copied earlier.
- Save your page. Done!
- To create the Instagram reels feed on your website, you need to repeat steps 1 onwards to add more posts.
You may choose method 1 or method 2, it depends on your needs. But in case you choose method 1, you can follow our complete guide below.
Need a hassle-free way to showcase Instagram Reels on your website?
Our SociableKIT widget lets you embed Instagram Reels on a website without coding! Even better, our widget makes the feed responsive, giving website visitors a seamless user experience.
Create a SociableKIT widget and join thousands of small business owners and creators who use it to boost their websites’ engagement.
What Are Instagram Reels?
Instagram Reels are short 15- to 90-second videos that content creators use to share their day-to-day lives, businesses, products, and events. These posts appear in the Reels tab, explore page, and on the creator’s Instagram profile, making it easy for followers to access and interact with the content.
As a business owner, you can use Instagram Reels to showcase your products, highlight promotions, and build a brand using engaging videos.
For personal website owners, embedding Instagram Reels helps keep your site lively and provides dynamic content for visitors to interact with, staying on your website longer.
7 Benefits of Embedding Instagram Reels on Your Website
Here are the key incentives for embedding Instagram Reels on your website:
- Boosts Engagement: Adding Instagram Reels without delay to your website draws more traffic, encouraging the visitors to spend time with sparkling and engaging video content.
- Enhances Visual Appeal: Reels bring dynamic, visually engaging elements that make your website more appealing and modern.
- Credibility and Trust: Showcasing Instagram Reels containing user-generated content (UGC) on your website helps create social proof for your business. Potential clients will likely trust your business after seeing other customers share their positive experiences.
- Cross-Platform Marketing: Displaying Instagram Reels on your website helps maintain consistent audience engagement across your channels.
- Time-Saving and Convenient: Integrating Instagram Reels into your website mitigates double-posting hassles. You only need to publish the Reels on Instagram, and the content will be reflected on your website.
- Grow Your Instagram Followers: Website visitors who find the embedded content relevant will likely follow your Instagram profile, increasing your follower count and social media engagement.
- Boost SEO: You can leverage social media feeds for SEO success. Embedding dynamic Instagram Reels on your website encourages visitors to engage with the content, increasing their dwell time. This signals search engines that your website contains valuable information, which helps increase your SERP rank.
5 Stats That Prove Instagram Reels Drive Real Engagement
We have listed a few online statistics that will convince you that embedding your Instagram Reels on your website is a wise choice.
Instagram Reels Drive High Engagement
When it comes to engagement, Instagram Reels outperform standard Instagram posts by 67%. You may improve overall engagement by increasing visitor interaction and lengthening their stay on your page by embedding Reels on your website using our widget.
Instagram Reels Boost Discoverability
Compared to other post formats, content providers estimate a 22% boost in reach when using Reels. You can take advantage of this reach by including Reels on your website to draw in more visitors and increase your internet presence.
Video Content Increases Conversion Rates
Studies have shown that adding video to landing pages can boost conversion rates by 80%. Your website’s conversion metrics will increase if you use Instagram Reels to attract visitors and motivate them to do desired actions.
Instagram Reels Popular Among Millennials
Reels are especially popular among millennials, who make up 55% of Instagram’s user base. Adding your Instagram Reels on your site can appeal to this demographic, helping you connect with a younger, tech-savvy audience.
Instagram Reels Gain Algorithmic Favor
Reels are given favor by Instagram’s algorithm, which raises their profile visibility. You can take advantage of this algorithmic boost and make sure your material receives the attention it merits by including Reels into your website.
Adding Instagram Reels to your website is a great method to increase traffic, improve engagement, and increase conversion rates. To effortlessly integrate dynamic video content and attract your visitors, use our Instagram Reels widget.
Step-by-Step Guide to Embedding Instagram Reels on Your Website
Follow our complete guide below to embed Instagram Reels on your website for free. The guide is divided into two parts to make it easier to follow.
Create and Customize Your Instagram Reels Widget
The first part is creating your Instagram Reels widget using the SociableKIT dashboard. Customize the look and feel to match your brand. Follow the steps below.
- Sign up FREE or login to SociableKIT. You can login here if you already have an account. Once you sign up, you will start your 7-day premium trial. After 7 days, you can activate the free plan if you don’t need our premium features.
- Select “Instagram Reels” on the dropdown. SociableKIT offers several social media feeds widgets. You might need to search it using the highlighted area below. Once found, you can then select it.
- Enter your Instagram username. Our system will get the reels from your Instagram account based on your username. You can copy the link to your Instagram profile and paste it into the box. Our system will automatically identify your Instagram username.
- Customize your feed. Click the “NEXT” button to show the customization options of your social feed. You can change the layout, colors, font, and more to match your brand. Click the Save changes button.
- Copy the embed code. Click the “Embed on website” button on the upper right corner. Select your website builder. On the popup, copy the JavaScript embed code.
- Paste the embed code and save your website page. Please follow the second part below to add Instagram Reels widget to your website.
Add Instagram Reels Widget to Your Website
The second part is adding your Instagram Reels widget to your website. After you customize your Instagram Reels widget and copied the embed code, it is time to add it to your website. Follow the steps below.
- Copy your free Instagram Reels widget embed code. Make sure you followed the first part above. It detailed how to you can create and customize your widget to get your free embed code.
- Create a new web page or edit your existing web page where you want the widget to appear.
- Open your webpage. You might use a code editor, a rich text editor, or a code block.
- Paste the embed code you copied from SociableKIT earlier.
- Save and publish your web page.
- View your web page with the widget. Done!
How to Embed Instagram Reels On a Website Platform
Now that you know how to generate an Instagram Reels embed code, let’s discuss how to paste the script on your website. Below are detailed steps for embedding Instagram Reels in the major web builders.
How to Embed Instagram Reels on WordPress
- Log in to your WordPress account.
- Look for the Pages section and click Add New Page or open an existing one.
- Click the + icon, then Custom HTML.
- Paste your code in the text area.
- Click Preview to see how the widget will appear on your WP site.
- Click Publish to launch your widget.
How to Embed Instagram Reels on Squarespace
- Log in to your Squarespace business account.
- Select an existing page where you want your widget to appear or create a new one.
- Add a code block by clicking Edit, then Code </>.
- Paste the embed script from SociableKIT in the code block.
- Click Save to activate the widget.
- Refresh your Squarespace page to confirm if the widget is active.
How to Embed Instagram Reels on Shopify
- Log in to Shopify.
- Select the Online Store button on the left.
- Navigate to Pages and click it to add a new page or edit an existing one.
- On the page details section, click the Show HTML icon <>.
- Paste your embed script and save the changes.
- Click View Page to finish.
How to Embed Instagram Reels on Wix
- Log in to Wix.
- Look for the Main Pages section and click the + button next to it.
- Click Add Page or open an existing one.
- Add your preferred name and click Enter.
- Click Add Element, then click Embed Code, and drag Embed a Site to your page.
- Click Enter Website Address.
- Paste the SociableKIT link and click Apply.
- Click Publish to launch the widget, then View Site to check the Reels on your page.
Video Guide: How to Embed Instagram Reels on Your Website
Watch our YouTube video below to learn how to embed Instagram Reels on your website for free.
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CMO – Disciple Christian Motorcycle Club
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Senior Web Designer, Human & Human
Awesome easy-to-use solution for our client's social media campaign. Support was very responsive and helpful. Can't thank you enough for accommodating our new feature request.
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Co-Founder – Tango Social Club
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Add Instagram Reels to Your Website in 2 Minutes
Quickly upgrade your website by embedding Instagram Reels on website in 2 minutes.
5 Examples of Instagram Reels Embedded on Real Websites
Seamlessly integrating Instagram Reels can elevate your website experience. Here are some examples of Instagram Reels on websites:
ASW Distillery Instagram Reels
ASW Distillery is a brand that distills spirits to continue a tradition born in the Middle Ages. They use the SociableKIT Instagram reels widget to promote their Gold-Medal winners’ Fiddler Georgia Heartwood Bourbon and Fiddler Soloist Bourbon, Double Gold Medal-winners Resurgens Rye and Duality Double Malt, Bustletown Vodka, Winterville Gin, and a number of sought-after limited releases on their website.
The Dirt with Dani Instagram Reels
The dirt with Dani is a brand that sells cleaning products. They use the SociableKIT Instagram Reels widget to promote their safer, healthier, and more sustainable cleaning and personal care solutions on their website.
Reggaeoke Instagram Reels
Reggaeoke is a brand that is a unique reggae/dancehall/soca and lovers rock karaoke event and entertainment provider for private celebrations/events. They use the SociableKIT Instagram reels widget to promote their event dates on their website.
Maggs Lawn and Landscape Instagram Reels
In the counties of Saratoga and Schenectady, Maggs Lawn and Landscape offers outstanding landscaping and lawn care services. They allow prospective clients see their work in action by displaying their latest works using our Instagram Reels widget. With the help of visually appealing services and latest examples of their services, the widget assists businesses in engaging visitors and establishing trust.
Pretty Nurses Club Instagram Reels
Pretty Nurses Club is an online boutique that support nurses and selling products that are pink-themed. They use our Instagram Reels widget to showcase their products and highlight what they offer. This allows them to engage with their target audience through dynamic content.
Best Practices for Your Instagram Reels Embed
Are you wondering, “How can I optimize my Instagram Reel feed to maximize engagements and conversions?”
Here are practical tips to remember when adding Instagram Reels to your website:
Use a Website Widget
Embedding Instagram Reels using a widget offers the following benefits:
- A convenient way to link your Instagram Reels to your website without coding.
- Flexible customizations to ensure the feed matches your website’s or brand’s theme.
- Regular syncs to display new content in the feed.
Looking to embed Instagram Reels on your website? Use our Instagram Reels embed code generator to get an optimized script for your web builder.
Create a SociableKIT Instagram Reels widget for a seamless integration process.
Embed Strategically
Position the Instagram feed in premium areas of your website to grab visitors’ attention and stimulate engagement.
For example, you can embed UGC Instagram Reels on your product pages to provide social proof and encourage potential buyers to trust your business.
Make the Reels Shoppable
Incorporate shoppable features into your Instagram Reels to give visitors a seamless user experience.
For instance, you can tag the products featured in an Instagram Reel or include ‘Shop Now’ links in the description to encourage customers to buy your products.
Post Dynamic Content
The first few seconds after visitors click on an Instagram Reel are super important as they determine whether users continue watching or disengage.
Leverage dynamic content (high-quality visuals and sound bites) to capture visitors’ attention quickly.
Incorporate Keywords and Hashtags
Use keywords and hashtags to help search engines index your Instagram Reels so they appear in relevant searches.
Besides indexing, you can leverage keywords and hashtags to curate the feed to your audience’s interest for maximum visibility.
Our SociableKIT widget has an automatic and manual moderation feature that helps you filter unrelated or restricted Instagram Reels from appearing on your feed.
Make the Feed Responsive
Ensure the feed is mobile-friendly to encourage website visitors to engage with the Reels on the go.
If you use the link method, you might need to modify your website’s CSS and JavaScript files to make the embed responsive.
Instead, use a website add-on. Our SociablekIT widget makes your Instagram Reels feed auto-responsive to various screen sizes, giving visitors a consistent user experience across devices.
Add Call-to-Action Statements
Include compelling call-to-action (CTA) statements to encourage website visitors to take the targeted action.
The CTA could highlight limited-time offers to create a sense of urgency.
An example would be: “Order your [Product Name] today for a 20% discount!”
Track Engagement Metrics
Monitor how website visitors interact with the Instagram Reels, including views, clicks, and conversions.
For instance, you can track which content types and formats stimulate visitor engagement. This helps you curate your Instagram Reels feed to your visitors’ interests for maximum interactions.
Common Mistakes to Avoid When You Embed Instagram Reels
Integrating an Instagram Reel feed into a website is straightforward. However, to optimize the feed for effective visitor engagement, you must avoid common pitfalls.
Let’s outline them below:
Embedding Copyrighted Reels
Some creators prohibit embedding their Instagram Reels without permission. Displaying such content on your website could expose you to legal liabilities.
We recommend seeking consent from the creators, including for UGC, or omitting third-party content from your Instagram Reels feed.
Not Making the Feed Responsive
Embedding Instagram Reels that look awkward or distorted when viewed on small screens might cause mobile users to disengage, hurting your website traffic.
Integrate the Instagram feed using our SociableKITwidget to make the feed responsive to different screen sizes.
Overlooking Analytics
Failing to monitor the Instagram feed’s performance metrics leads to missed opportunities for refining your engagement strategy.
It also means you will likely continue displaying similar content, which could hurt your website’s engagement in the long term.
Use Google Analytics and third-party tools for insight on improving your Instagram Reels feed to boost visitor interactions.
Overloading Your Webpages
Embedding too many Instagram Reels, especially using the Link option, could affect its loading speed, undermining the user experience.
Integrating Instagram Reels using our SociableKIT widget lets you showcase multiple posts as a single embed, which helps enhance your website’s performance.
Not Curating the Feed
Embedding Instagram Reels that do not resonate with your audience can cause them to disengage. In worst-case scenarios, the visitors could bounce off your website.
Tailor the Instagram feed to your audience’s interest to boost their dwell time.
Frequently Asked Questions (FAQs)
Here are the most commonly asked questions about embedding Instagram Reels on a website.
Can You Embed Instagram Reels on a Website?
Yes. You can embed Instagram Reels on a website by using Instagram’s native embedding method or a third-party widget, like SociableKIT. Most widgets require no code to embed and are compatible with different website builders, such as WordPress, Squarespace, and Wix.
What Is the Difference Between Embedding One Reel and a Full Reels Feed?
Embedding one Reel involves using Instagram’s native embed method to add Reels to your page manually. This method is time-consuming and offers no layout customization.
On the other hand, you need a widget, such as SociableKIT, to embed a full Reel feed. This method is ideal for businesses that post Reels regularly and want a tool that automatically updates these Reels on their page.
Do I Need a Business Instagram Account to Use the Widget?
Yes. You need an Instagram creator or business account to link your account with SociableKIT when showcasing a Reel feed.
However, you can use Instagram’s native embed method to display individual Reels from a personal profile, provided it’s a public account.
Does Embedding Instagram Reels Affect Website Loading Speed?
Yes and no. Embedding multiple Instagram Reels on a website using the link method can exhaust the bandwidth, reducing loading speed. To avoid this, embed Instagram Reels using a website widget to combine the posts into a unified feed. Also, ensure the widget is configured for “lazy loading,” so that it only executes after your website displays the core content.
Is It Free to Embed Instagram Reels on My Website?
Yes. It is free to embed Instagram Reels on your website. However, we recommend purchasing a paid plan to unlock premium features like advanced widget customization options and content moderation tools.
Conclusion
Embedding Instagram Reels on a website is a simple yet effective way to provide a fresh stream of content for visitors to interact with and increase engagement.
However, we recommend using a website widget given the API restrictions on using the link method.
Our Instagram Reels widget is easy to set up and customize without writing any code, making it convenient for users without advanced technical knowledge. Additionally, our widget refreshes frequently, ensuring any new Reels posted on the Instagram account appear on your website.
Create an Instagram Reels widget today and showcase engaging videos on your website.
