
Learn how to embed your Google Business Profile on your website using Google Sites. Improve visibility, build trust, and provide key business details seamlessly. Read the full guide now!
Embedding your Google Business Profile on your website is a great way to showcase your business to potential customers and make it more attractive and accessible. By adding your Google Business Profile, you can give your visitors access to important information such as your business hours, contact information, reviews, and more.
This guide will teach you how to embed a Google Business Profile (GBP) on a website, including embedding best practices and solutions to common integration issues.
TL;DR – Methods to Embed GBP on a Website
There are two ways to embed Google Business Profile on your website. The first method is using a website widget. The second method is using the embed or link option. I will show you the steps for each of those methods so you can decide which one is the best for you.
But if you cannot read the full guide and are only looking for a quick way to display your GBP on a website, use SociableKIT.
Our widget is easy to set up and style, even for beginners without coding proficiency. Also, the embed refreshes regularly, so any updates to your GBP will reflect on your website in due time.
Create a SociableKIT widget today and leverage your Google Business Profile to create social proof for your website!

Why Google Business Profile Matters
Wondering whether creating a Google Business Profile is worth it?
Below are the essential benefits of having a GBP:
- Search Visibility: Creating a Google Business Profile is the easiest way to enhance your online presence, especially for small brands without websites.
- Accurate Business Information: Interested buyers can find your GBP online and get verified business information, including location, operating hours, and product catalog.
- Effective Engagement: GBP lets you share updates, product offers, or other relevant information on your profile to boost interactions.
- Gathering Google Reviews: A GBP grants you a Google Reviews link that you can use to gather customer feedback and establish your business as authentic and credible.
- Advanced Customer Insights: Google gives you access to how users interact with your GBP, including the number of unique visitors, website clicks, and views on your product catalog.

Benefits of Adding a Google Business Profile to Your Website
Now, let’s discuss why you should add your GBP to the website.
Below are the expected incentives:
- Authenticity and Credibility: Showcasing a verified GBP on your website helps establish social proof. Shoppers associate the website with your brand, encouraging them to trust your business.
- Visitor Engagement: Adding your GBP to a website helps attract more visitors to your Google Business Profile. They will also likely interact with the GBP feed and stay on your website longer, signaling search engines that your website has vital information.
- Visual Appeal: Embedding an optimized GBP with rich media helps revamp your website, giving it a fresh look.
- Online Visibility: Displaying an SEO-optimized GBP helps boost your website’s visibility in organic searches. This is because the keywords on the GBP now appear on your website. Also, embedding your GBP enhances your website’s local SEO when shoppers search for nearby businesses.
- Improved User Experience: Embedding your GBP on a website gives visitors a direct link to find your business on search engines or to locate it on Google Maps.

Embed Google Business Profile on a Website Step-by-Step
Given the benefits of displaying your Google Business Profile on a website, you might be curious to learn how the embedding process works.
Below is a step-by-step guide for integrating your GBP into a website using the widget
Method 1: Use a Website Widget
To quickly embed Google Business Profile to your Google Sites website, follow the steps below.
- Create your Google Business Profile widget here.
- Customize your Google Business Profile widget.
- Copy the Google Business Profile widget embed code.
- Login to your Google Sites website admin panel and create or edit a page.
- Paste the embed code where you want the Google Business Profile widget to appear.
- Save and view your page. Done!
That’s easy! Embedding Google Business Profile widget on your Google Sites website will take only 2 minutes. If you need a more detailed guide, scroll down to follow our complete guide or watch our video guide.
Looking to purchase our premium features like auto-sync, customization, premium support and more? Please check the details on our pricing page here.
Method 2: Use the Embed or Link Option
You can easily add your Google business profile to your website without needing extra tools like SociableKIT. Here’s a simple guide on how to do it yourself using the share link option.
- Open your Google business page on Google Maps.

- Click the “Share” icon.

- Select “Link to share”.

- Press “Copy link”.

- Go to your website’s admin panel.
- Pick a page or create a new one where you want the Google business profile to appear.
- Add an image or text inviting visitors to check out your profile.
- Select the image or text, and link it using the copied Google profile link.
However, this method means you have to manually update your website whenever your Google profile changes. It can be a hassle if you’re always busy. But don’t worry, there’s an easier solution!
SociableKIT’s Google business profile widget is here to make things easier. Just link your Google profile to SociableKIT, copy the provided code, and paste it onto your website. Your site will automatically showcase the latest updates from your Google profile, saving you time and effort.
Try SociableKIT and let your updated Google business profile boost your brand effortlessly! Sign up today!
Complete Guide
Follow our complete guide below to embed Google Business Profile on your Google Sites website for free. The guide is divided into two parts to make it easier to follow.
Create and Customize Your Google Business Profile Widget
The first part is creating your Google Business Profile widget using the SociableKIT dashboard. Customize the look and feel to match your brand. Follow the steps below.
- Sign up FREE or login to SociableKIT. You can login here if you already have an account. Once you sign up, you will start your 7-day premium trial. After 7 days, you can activate the free plan if you don’t need our premium features.

- Select “Google Business Profile” on the dropdown. SociableKIT offers several social media feeds widgets. You might need to search it using the highlighted area below. Once found, you can then select it.

Search and select your Google place in the box.
- Customize your feed. Click the “NEXT” button to show the customization options of your social feed. You can change the layout, colors, font, and more to match your brand. Click the Save changes button.

- Copy the embed code. Click the “Embed on website” button on the upper right corner. Select your website builder. On the popup, copy the JavaScript embed code.

- Paste the embed code and save your Google Sites website page. Please follow the second part below to add Google Business Profile widget to your Google Sites website.
Add Google Business Profile Widget to Your Google Sites Website
The second part is adding your Google Business Profile widget to your Google Sites website. After you customize your Google Business Profile widget and copied the embed code, it is time to add it to your Google Sites website. Follow the steps below.
- Copy your free Google Business Profile widget embed code. Make sure you followed the first part above. It detailed how to you can create and customize your widget to get your free embed code.
- Login to Google sites. You must have at least a ‘Business Starter’ plan to create and customize your Google sites.

- Create or edit an existing website. Click the + ‘Blank’ button on the ‘Start a new site’ section to create or find your existing website under the ‘Recent sites’ section.

- Create a new blank page or edit your existing page. Identify which page you want the widget to appear. On the right sidebar, you will see an ‘Embed’ button. Click the ‘Embed’ button.

- Add the widget. A popup ‘Embed from the web’ will open up. Select the ‘Embed code’ tab on the popup.

- Paste the embed code from SociableKIT. On the ‘Embed code’ tab, you will see ‘HTML code goes here’ text. Paste the embed code from your SociableKIT widget.

- Save the widget. Once you have pasted your embed code, click the ‘Next’ button.

- Preview of your SociableKIT widget. After clicking the Next button, a preview of your embed code will be displayed. Click the ‘Insert’ button to insert the widget to your Google sites page.

- Edit the widget. Once the widget has been inserted, you will have the option to resize the widget. After resizing the widget to your preferences, click the ‘Publish’ button on the upper right corner of the page.

- Publish your page. After publishing the site, click the down ‘Arrow’ button beside the ‘Publish’ button.

- View your page. A dropdown of buttons will be displayed, click the ‘View published site’ button. Done!

Video Guide: Embed Google Business Profile on Your Google Sites Website for Free
Watch our YouTube video below to learn how to embed Google Business Profile on your Google Sites website for free.
Live Demo
Below, you can see a live demo of our Google Business Profile widget. You can click on different layouts such as Masonry layout, Grid, and Carousel if available.
https://sociablekit.com |
09236107592 |
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Google Business Profile Integration Issues and How to Fix Them
Are you having issues with your GBP website integration?
Below are possible reasons your GBP embed is not working and ways to mitigate them.
Wrong GBP Appears on the Feed
A common issue users face when embedding their GBP on a website is the wrong business profile displaying on the feed. This often happens when you connect your GBP embed to the wrong data source, especially when using the link option or API.
Find your Google Place ID to connect to the right GBP profile.
The Feed Is Blank
Your GBP not appearing on the embedded feed points to a misstep in the integration process. Unfortunately, you might have to audit your embed code to find the underlying errors or bugs.
A simpler solution is to repeat the integration process using our SociableKIT widget. It has a built-in Google Business Profile embed code generator that creates an accurate script you can paste on your website.
The Embed is Unresponsive
Overlooking the GBP feed’s responsiveness could lock out visitors browsing your website on smaller screen sizes, such as on mobile. Consequently, they’ll likely bounce off your website, losing your business potential clients.
Our SociableKIT widget helps make the embed dynamic, so it auto-adjusts to users’ screen sizes, delivering a consistent visitor experience.
Limited Styling Options
Does the feed’s appearance clash with your website theme?
You need to personalize the embed to blend with your website or brand colors and differentiate it from your competitors.
SociableKIT users enjoy flexible customizations, including selecting the embed’s background color and text font without coding. Check our pricing page for affordable packages that meet your design needs.
Compatibility Issues
If the integrated GBP feed crashes frequently, the embed code you used might be incompatible with your website. In this case, we recommend replacing the script with a compatible one.
But how can you tell which script is compatible with your website?
Use our SociableKIT widget to generate an embed script that works seamlessly on all major web builders.
GBP Updates Not Appearing on Feed
Are changes to your GBP not reflected on your website? Your GBP feed likely lacks a sync function.
You could manually code a refresh function into your embed script. However, a more straightforward solution would be to replace the embed code with our SociableKIT widget, which updates frequently to display the most recent changes on the GBP feed.

Customization Tips for Embedded Google Business Profile
Once you embed your GBP feed, we recommend personalizing it to complement your website.
Below are proven ways of customization to maximize visitor engagement:
- Optimize Your GBP Profile: According to Google, shoppers are 3X likely to trust your business if you have a complete profile on Google search. Some helpful optimization tips include using your official business name and uploading high-quality photos of your premises or products.
- Make the Feed Mobile-Friendly: Ensure the embedded GBP feed caters to mobile users, who form a significant portion of internet traffic. A responsive GBP embed lets users browse your website and interact with the feed on the go.
- Leverage Action Buttons: Add relevant action buttons within or close to the GBP embed to encourage visitors to interact with the feed. For instance, our SociableKIT widget provides a ‘View on Google’ button that directs visitors to your GBP on Google Maps.

Testimonials
Thousands of creators and business owners have already embedded Google Business Profile on their website using SociableKIT. They love our service! Here’s what they tell us.
Embed Google Business Profile on Your Google Sites Website in 2 Minutes
Quickly upgrade your website by embedding Google Business Profile on Google Sites website in 2 minutes.
Frequently Asked Questions (FAQs)
Let’s address common questions we receive about embedding a Google Business Profile:
How Often Does Embedded GBP Content Update?
The update frequency depends on the embed’s refresh settings.
For instance, our SociableKIT widget refreshes frequently to the limit permitted by the Google API. You can wait for the feed to auto-update or request a manual sync.
Can You Add Videos to the Google Business Profile?
Yes. You can add videos to your Google Business Profile to make it visually appealing and attract potential customers.
Google supports video uploads up to 30 seconds long or a maximum file size of 75 MB.
Can You Add Multiple Google Business Profiles on a Web Page?
Yes. You can add multiple Google Business Profiles to a web page. However, avoid overcrowding the web page to not hurt your website performance or user experience.
For instance, embedding too many GBP feeds could slow your website, increasing bounce rates.
Will Embedding GBP Improve My SEO Rankings?
Yes. Embedding GBP could improve your SEO rankings in two ways:
- The relevant keywords used in your GBP will also appear on your website, boosting organic search visibility.
- Visitors will likely spend time interacting with the embedded GBP feed, which will increase your website’s social signals to search engines.
Conclusion
In conclusion, embedding your Google Business Profile on your website is a great way to showcase your business and make it more attractive and accessible to potential customers. By adding your Google Business Profile, you can give your visitors access to important information such as your business hours, contact information, reviews, and more. By using our free website widgets, you can do it quickly, easily, and with confidence that your profile will look great on your website.
So why wait? Give it a try and see for yourself how our widgets can help you create a professional-looking website that will make your visitors want to learn more about your business. With our widgets, you can be sure that you will be able to showcase your business in the best way possible and increase the chances of attracting new customers.
Create a SociableKIT widget today and showcase an engaging Google Business Profile feed on your website!