Mike Dalisay Follow

Co-founder of SociableKIT · Helping small businesses since 2011

July 24, 2026 5 min read Ask ChatGPT

Create in 60 seconds

Pick G2 Reviews in the dashboard and connect your source.
Match your brand

Colors, fonts, layout — tune it until it feels native to your site.
Paste one line of code

Drop the embed snippet on your HubSpot website. No dev team needed.

Complete Guide

Follow our complete guide below to embed G2 Reviews on your HubSpot website for free. The guide is divided into two parts to make it easier to follow.

Create and customize your G2 Reviews widget

The first part is creating your G2 Reviews widget using the SociableKIT dashboard. Customize the look and feel to match your brand. Follow the steps below.

Sign up FREE or login to SociableKIT. You can login here if you already have an account. Once you sign up, you will start your 7-day premium trial. After 7 days, you can activate the free plan if you don't need our premium features.
Select "G2 Reviews" on the dropdown. SociableKIT offers several social media feeds widgets. You might need to search it using the highlighted area below. Once found, you can then select it.

Enter your G2 Product ID.

Customize your feed. Click the "NEXT" button to show the customization options of your social feed. You can change the layout, colors, font, and more to match your brand. Click the Save changes button.
Copy the embed code. Click the "Embed on website" button on the upper right corner. Select your website builder. On the popup, copy the JavaScript embed code.
Paste the embed code and save your HubSpot website page. Please follow the second part below to add G2 Reviews widget to your HubSpot website .

Add G2 Reviews widget to your HubSpot website

The second part is adding your G2 Reviews widget to your HubSpot website . After you customize your G2 Reviews widget and copied the embed code, it is time to add it to your HubSpot website . Follow the steps below.

Copy your free G2 Reviews widget embed code. Make sure you followed the first part above. It detailed how to you can create and customize your widget to get your free embed code.
Login or register an account to Hubspot.
Go to create a website dashboard. Go to "Marketing" tab "Website" tab then click the "Website pages".
Create or edit a website. Click the "Create" button or edit an existing website to continue. This is where you want to display your widget.
Create a page. Fill up the information needed for creating a webpage.
Select your desired template.
Add rich text editor to your webpage. Drag and drop the rich text editor on wherever you wanted to display your widget.
Add source code. Click the "Advanced" dropdown then choose "Source code".
Paste the Javascript code you copied from SociableKIT. Once the done scroll down to bottom part then click "Save changes".
Save and publish your page. Click Save if needed, although HubSpot also saves your changes automatically. Then click Publish to view your page in a web browser. Done!

Go to your G2 reviews page
Copy the URL or link of the review next to the mail logo.
Login to your website admin panel.
Create or update a page where you want to put your Airbnb reviews.
Put an image or text on your page that encourages the visitor to view your G2 reviews.
Highlight the image or text.
Use the link option of your website builder and paste the Airbnb reviews link you copied earlier.
Save your page. Done!
To create the Airbnb reviews feed on your website, you need to repeat steps 1 onwards to add more reviews.

You may choose method 1 or method 2, it depends on your needs. But in case you choose method 1, you can follow our complete guide below.

Website builders

Paste your embed code on any platform

SociableKIT works with every major website builder. Pick yours below for copy-paste instructions tailored to that platform.

To embed G2 Reviews on your HubSpot site, follow the steps below after you have your SociableKIT embed code.

Sign up free to SociableKIT and create your G2 Reviews widget.
Customize your widget and copy the embed code from the dashboard.
Login or register an account to Hubspot.
Go to create a website dashboard. Go to "Marketing" tab "Website" tab then click the "Website pages".
Create or edit a website. Click the "Create" button or edit an existing website to continue. This is where you want to display your widget.
Create a page. Fill up the information needed for creating a webpage.
Select your desired template.
Add rich text editor to your webpage. Drag and drop the rich text editor on wherever you wanted to display your widget.
Add source code. Click the "Advanced" dropdown then choose "Source code".
Paste the Javascript code you copied from SociableKIT. Once the done scroll down to bottom part then click "Save changes".
Save and publish your page. Click Save if needed, although HubSpot also saves your changes automatically. Then click Publish to view your page in a web browser. Done!

Full HubSpot tutorial →

To embed G2 Reviews on your WordPress site, follow the steps below after you have your SociableKIT embed code.

Sign up free to SociableKIT and create your G2 Reviews widget.
Customize your widget and copy the embed code from the dashboard.
Login to your WordPress site.
On your WordPress, go to the "Pages" section then click the "Add new page".
Pick a pre-defined layout or start with a blank page by clicking the "Blank page" button.
On the body of your page, click the "+" icon and click the "Custom HTML".
Paste the code in the text area and click update.
The widget will appear on the WordPress page.
Click the Publish or Update button on your WordPress page.
Click the view page. Done!

Full WordPress tutorial →

To embed G2 Reviews on your Wix site, follow the steps below after you have your SociableKIT embed code.

Sign up free to SociableKIT and create your G2 Reviews widget.
Customize your widget and copy the embed code from the dashboard.
Login to Wix.
On your existing website click the "+" button beside the "Main pages" section.
Then click the "Add page" button.
Name your page then hit enter.
On the left, click "Add element". Find and click "Embed code". Click and drag "Embed a site" on your page then resize the container.
Click "Change website address".
Paste the link you copied from SociableKIT then click "Apply".
Click "Publish" on the upper right.
Click "View site". Done!

Full Wix tutorial →

To embed G2 Reviews on your Squarespace site, follow the steps below after you have your SociableKIT embed code.

Sign up free to SociableKIT and create your G2 Reviews widget.
Customize your widget and copy the embed code from the dashboard.
Login to Squarespace. You must have a "Business" account in Squarespace to use the widget. The "code block" needed cannot be found if you only have a "Personal" account.
Create a new blank page or edit your existing page. Identify which page you want the widget to appear. You can create a new page on Squarespace, or you can edit your existing page where you want the widget to appear.
Add a Code Block. On your Squarespace page, click the 'Edit' button. Find the 'Code' block and click it.
Paste the embed code from SociableKIT. On the 'Content' of the 'Code' block, paste the JavaScript embed code you have copied from your widget.
Save the changes on the 'Code block'. After pasting your widget's embed code. Click the 'Save' button on the left part of the page.
View your page. Refresh your Squarespace page and check your SociableKIT widget. Done!

Full Squarespace tutorial →

To embed G2 Reviews on your Webflow site, follow the steps below after you have your SociableKIT embed code.

Sign up free to SociableKIT and create your G2 Reviews widget.
Customize your widget and copy the embed code from the dashboard.
Login to Webflow.
On your existing website, click the "Page: ...." in the upper left corner then click the "Create new page" icon.
Once done add a name for your new page then click "Save".
On the left, click "Add Element". Drag "Embed" to your page.
Paste the JavaScript code you copied from SociableKIT.
On the upper right, click "Publish" > "Publish to Selected Domains".
View your page. Done!

Full Webflow tutorial →

To embed G2 Reviews on your Shopify site, follow the steps below after you have your SociableKIT embed code.

Sign up free to SociableKIT and create your G2 Reviews widget.
Customize your widget and copy the embed code from the dashboard.
Login to Shopify.
On the left side, click Online Store.
Click Pages. Add a new page or edit your existing page.
On the Page details, click Show HTML icon (<>).
Paste the embed code and click the Save button.
Click the View page button. Done!

Full Shopify tutorial →

To embed G2 Reviews on your HTML site, follow the steps below after you have your SociableKIT embed code.

Sign up free to SociableKIT and create your G2 Reviews widget.
Customize your widget and copy the embed code from the dashboard.
Open your HTML file.
You can create a new HTML page or edit your existing HTML page.
Paste the Javascript code you copied from SociableKIT. Paste it where you want the widget to appear.
Save your HTML page.
You may now upload your HTML page to your web hosting.

Full HTML tutorial →

To embed G2 Reviews on your Google Sites site, follow the steps below after you have your SociableKIT embed code.

Sign up free to SociableKIT and create your G2 Reviews widget.
Customize your widget and copy the embed code from the dashboard.
Login to Google sites. You must have at least a 'Business Starter' plan to create and customize your Google sites.
Create or edit an existing website. Click the + 'Blank' button on the 'Start a new site' section to create or find your existing website under the 'Recent sites' section.
Create a new blank page or edit your existing page. Identify which page you want the widget to appear. On the right sidebar, you will see an 'Embed' button. Click the 'Embed' button.
Add the widget. A popup 'Embed from the web' will open up. Select the 'Embed code' tab on the popup.
Paste the embed code from SociableKIT. On the 'Embed code' tab, you will see 'HTML code goes here' text. Paste the embed code from your SociableKIT widget.
Save the widget. Once you have pasted your embed code, click the 'Next' button.
Preview of your SociableKIT widget. After clicking the Next button, a preview of your embed code will be displayed. Click the 'Insert' button to insert the widget to your Google sites page.
Edit the widget. Once the widget has been inserted, you will have the option to resize the widget. After resizing the widget to your preferences, click the 'Publish' button on the upper right corner of the page.
Publish your page. After publishing the site, click the down 'Arrow' button beside the 'Publish' button.
View your page. A dropdown of buttons will be displayed, click the 'View published site' button. Done!